Oversaw strategic consumer marketing initiatives for flagship division of U.S. healthcare organization, including nationally recognized acute hospitals, institutes and ambulatory networks. Led system marketing teams, aligning initiatives to meet administrative goals and maintain brand continuity. In addition, provided marketing insight for system/campus leadership meetings to help grow volume and market share for each area of responsibility. Managed team of 25 directors, managers, strategists, and coordinators. Reported to Vice President of Marketing.

Guided marketing planning and execution for: Florida Hospital Orlando; Florida Hospital for Children; Florida Hospital for Women; the Translational Research Institute for Metabolism & Diabetes; Florida Hospital’s Cancer, Cardiovascular, Diabetes, Neuroscience, and Transplant Institutes; Healthy 100 and Health Village. Led system/campus marketing teams, aligning marketing initiatives to meet administrative goals and maintain brand continuity. Managed staff of 12 managers, strategists, and coordinators. Reported to Executive Director of Branding & Consumer Marketing.

Led the day-to-day strategy and execution of the hospital system’s brand, ensuring identity and messaging consistently communicated the organization’s mission and vision within established standards. Also, provided strategic marketing direction for the development and positioning of key business initiatives, including the Diabetes Institute, Healthy 100, Heath Village, Nurse Recruitment and the Translation Research Institute for Metabolism & Diabetes. Managed staff of 18 managers, designers, writers and marketing specialists. Reported to Executive Director of Branding & Consumer Marketing.

Oversaw global marketing strategies for international engineering and consulting firm. Responsible for Brand Management, Corporate Communications, Strategic Planning, and supporting the Business Development initiatives of the organization. Managed team of managers, strategists, designers, writers, multimedia production specialists and translators. Reported to President & CEO.• Led corporate-wide branding initiative, transitioning 20+ member companies to one unified brand.• Facilitated strategic planning, supporting 20% growth and 20% profit for four consecutive years.• Directed the creation of all marketing collateral, including print, digital, and electronic pieces.• Established proposal packaging system, allowing for targeted and timely creation of business development collateral.• Guided strategy development and execution of targeted client penetration plans.• Served as key Marketing liaison for all mergers and acquisitions.

Directed strategy and execution for all marketing initiatives, ensuring that the company’s brand standards aligned with the organization’s mission and goals.• Guided the creation and implementation of marketing campaigns, promotions and sweepstakes.• Managed the process for recruiting, evaluating and hiring advertising agency of record. Subsequently, directed day-to-day agency relationship.• Administered annual $7 million divisional budget with full responsibility for planning and fund management. Successfully garnered from senior management team $1 million in incremental promotional funding during period of company-wide reductions.• Served as key manager for the execution of the company’s multi-media strategy, maximizing partnerships to garner cross-promotion value in excess of $4 million.• Directed online marketing efforts, utilizing search engine optimization and key word media buys to increase annual site traffic by 32%.• Managed the negotiation and implementation of 250+ events and partnerships, supporting more than $3 million in annual advertising revenue.