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• Innergie Headquarter & NEA Region (Taiwan, China, and Japan) marketing representative• Short term/long term marketing strategy & budget planning and execution, directly manage 10 million marketing fund. • Multiple project manager/owner, including product GTM plan, global digital Advertising, offline store-in-store project, and new website building project• Sales channel marketing and management. Regularly visit PC Home, Yahoo, Ec Life, and more. • Marketing strategy includes: EDM, social media management (Facebook & Ig), Word of Mouth, KOL, surveying, offline/online events, SEO & Keyword optimization. • Attended & led on the exhibitions from Taiwan's Excellent & GQ events in 2020. Successfully attracted millions of brand exposure by sponsoring the events in exchange for KOL live promote, media interview, and lucky draw questionnaires. • Currently handles Amazon sales and advertisement optimization• Keyword marketing specialist

• Participated and led a team on the “Overstayers Voluntary Self-report Departure Program” online campaign.• Created several social media campaigns & monitored Facebook Audience Insights, fan page growth, and campaign KPIs. • Made three promotional videos. • PPC advertising using Facebook Ads• Q&A contest that reached 20k interactions on Facebook

• Managed administrative tasks, trained employees, customer service, data input, and appointment scheduling. • Proposed, planned, and executed marketing strategies and liaised with sponsors and media agencies.• Managed and created content for social media platforms (Instagram, Facebook, and Twitter) and updated website SEO, and blogs (Wix & WordPress). Also, monitored KPIs for PPC advertisements.• Successfully recruited 600 drivers to join the Save On Drive membership.

• Product life-cycle management, branding, product STP, execute marketing campaigns, public & media relations• Worked together with designers to design products, accessories, and website (Shopify & Go Daddy).• Create presentations/contracts for potential retailers and successfully distributed products to Vancouver & Taipei.• Deal with factories for procurements, samples, price negotiations, and shipments.• Digital & Content marketing with WeChat, Facebook (Ad Manager), Instagram, Google AdWords, and MailChimp.• Monitored/measured KPIs for campaigns using Google Analytics/Optimize, Facebook Insights, and SEMrush.• Attended shoe shows & Vancouver Fashion Shows (on stage with local designer Alex Yu), collaborated with a local brand to launch products, worked with models & photographers for promotion videos, and sponsored local artists.

• One of the top sales at store throughout 2013 Nov – 2014 Nov• Customized outfits for customers and suggested suitable alterations • Helped design store layout and mannequin display

• Liaised with major retailers such as Aldo Group, Yellow Group, and Forever21 to resolve product issues and discuss/develop shoes for future seasons. • Set up booths and participated major shoe shows at Las Vegas and Milan to promote newly developed shoes and handbags • Helped generate an average of 5K pairs of shoes a year, which is equivalent to 15K usd.