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Frank Cooney Email & Phone Number
Publisher, Founder of The Sports Xchange and NFLDraftScout.com
at
The Sports Xchange
2 work emails found
@sportsxchange.com
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✓ Verified July 2026
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Current company
Role
Publisher, Founder of The Sports Xchange and NFLDraftScout.com
Location
Grass Valley, California, United States
Company size
Who is Frank Cooney? Overview
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Quick answer
Frank Cooney is listed as Publisher, Founder of The Sports Xchange and NFLDraftScout.com at The Sports Xchange, a with 17 employees, based in Grass Valley, California, United States. AeroLeads shows a work email signal at sportsxchange.com and a matched LinkedIn profile for Frank Cooney.
Frank Cooney previously worked as Selector and member of Senior Selection Committee at Pro Football Hall Of Fame and Publisher, Founder of The Sports Xchange at The Sports Xchange. Frank Cooney holds Associate Of Arts - Aa, English Language And Literature, General from San Francisco State University.
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{first_initial}{last}@sportsxchange.com
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Profile bio
About Frank Cooney
A native of San Francisco, Frank Cooney is an innovative entrepreneur with significant success in a wide range of fields and winner of multiple national Emmys. A pioneer in journalism and electronic and broadcast media, he currently oversees all aspects of The Sports Xchange publishing company, which includes NFLDraftScout.com, NFLDraftScout.substack.com, HallofFootball.com, and HallofFootball.substack.com. Previously, TSX and a team of more than 500 professional journalists covered more than 7,000 events on-site a year. Over more than two decades, TSX worked with more than 2,000 journalists who earned in excess of $25 million during hard times in the industry Cooney is in his seventh decade of professional journalism, dating back to his start with the Hearst Corporation's San Francisco Examiner in 1965. He was an award-winning reporter, editor, and columnist until his departure in 1994 and was the NFL Columnist for the Seattle Times from 1996-98.Cooney is best known as a long-time pro football historian and analyst. He is on the prestigious Pro Football Hall of Fame selection committee. His wide-ranging career includes numerous startups, including The Sports Xchange, NFL Draft Scout (1987) and HallofFootball.com (2023). He was also: -- Co-founder of Marin Scope Publishing in 1971, which grew to a chain of six California newspapers. -- On the original launch teams for Electronic Art's Madden Football, the most popular sports video game in history. -- On the launch team of FOX Sports (1994), an industry innovator, where he earned four national Emmys. -- General Manager/Player in Semi-Pro Football and was selected to the American Football Association Hall of Fame, Class of 2007. -- Author and co-author of several books, including "Fire In the Ice Man," the biography of Tom Flores, and Man-to-Man Football with John Madden.Frank and wife Susan own and operate iconic restaurant Tofanelli's Gold Country Bistro in the Historic Sierra Foothills town of Grass Valley, California, where they are involved in community functions. They are the parents of a blended family that includes five children, 13 grandchildren, and two great-granddaughters.
Listed skills include Journalism, Media Relations, Editing, Sports, and 2 others.
Current workplace
Frank Cooney's current company
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The Sports Xchange
11 roles
Frank Cooney work experience
A career timeline built from the work history available for this profile.
Selector And Member Of Senior Selection Committee
Publisher, Founder Of The Sports Xchange And Nfldraftscout.Com
After analyzing the NFL draft since 1967, created a research service for pro teams, agents and the media in 1987. NFL Draft Scout tracks football players from the time they are recruited until they are drafted or no longer eligible for college football. That amounts to a rotating list of approximately 12,000 players at any one time. In 1997, Hall of Fame coach Bill Walsh came aboard and NDS created its first web site. In 2000, little known draft savant Brian Hitterman took charge of managing analysis. In 2009 Rob Rang became Sr. Analyst and was later joined by Dane Brugler. NDS' clients have included 21 NFL teams, numerous agents and provided content for the NFL and NFL.com as well as Yahoo, USA Today and Sports Weekly. For the past decade NDS was available via CBSSports.com. In June of 2017, NDS left CBS and partnered with the Pro Football Hall of Fame. A new digital presence is under construction.
Publisher, Founder Of The Sports Xchange
The Sports Xchange
Founder, Publisher of The Sports Xchange. Created Sports News Wire with breaking news desk, previews for more than 6,500 annual professional and college events; game coverage for more than 7,000 events annually; syndicated columnists and regular features; Daily Game Roundups for NFL, MLB, NBA, NHL and Top 25 college football and basketball; daily Notebooks for all major sports; custom event and feature coverage available per client needs. Key feature were formful team reports with year-round insider analysis from TSX’s network of professional, accredited journalists. Up to the minute snapshots of the most important topics inside the locker room of viewers' favorite teams. Player Wires: Player-specific news wires for NFL, MLB, NBA, NHL and college football. All notes include unique player IDs, priority level and injury and/or transaction tags for easy automation and parsing to customized feeds or direct to player pages. Clients included syndication news organizations; AFP and UPI syndicate. Also: AOL, FOX, CBS, ABC, USA Today, USAToday.com, Sports Weekly, TSX content was utilized to enhance sports coverage of leading data providers including STATS Inc., Sports Direct Inc. ,SportRadar and Reuters North American sports coverage. Distributing breaking news, game coverage and player news wires direct to their clients. In 2018, The Sports Xchange evolved from a wire service to a custom content provider. TSX is the parent company of NFL Draft Scout.
Editorial Director, Associate Producer
On the original launch team in 1994 for the innovative FOX Sports television NFL studio and game coverage. Working under CEO David Hill and Executive Producer Ed Goren, served as Editorial Director, writer, producer and Director of Research for a large team assembled to serve the needs of eight road crews and the studio show. In 1995, received the first of four Emmys while working with the FOX Sports NFL Sunday studio program. Continued with FOX as it launched regional programming and FS1. Led move to convert Delphi web site into FOXSports.com and The Sports Xchange became the major content provider in all sports.
Jun 1994 - Dec 2003
Analyst, Developer
Worked with Electronic Arts founder Tripp Hawkins and Hall of Fame Coach John Madden to create the underlying rating system that allows players to act and react appropriately. Also created original playbook. Graded players for Madden Football and numerous other college and pro sports video games with EA and other companies beginning in 1984.
Mar 1985 - Jan 2001
Author
John Madden Productions; Bonus Books, Inc.;The Sports Xchange, Inc
1979: Co-Author John Madden's Man to Man Football, for U. C. Berkeley Extension class teaching elements of a pro football organization from player acquisition to game plans, as outlined by Pro Football Hall of Fame Coach John Madden; 1992: Co-Author of "Fire in the Iceman," an autobiography of Pro Football Hall of Fame coach Tom Flores; 1997: Co-author of Bill Walsh NFL Draft Insider. Pro Football Hall of Fame coach Bill Walsh explains how to build a Super Bowl champion football team, including how to analyze players at each position, including the meaning of workout results.
Jan 1979 - May 1997
Nfl Columnist
Created NFL features, columns full Sunday NFL preview sections and NFL Draft coverage..
Jan 1995 - Jan 1997
Football Columnist - Nfl, College, Prep
Began as copy boy first year out of high school, was promoted to reporter/editor in six months. While covering prep sports, formed a large network of contributors to account for football at every high school in Northern California. Covered most major sports at all levels, from community youth leagues to all NFL Super Bowls since 1976. Won local and national Hearst Corporation writing awards and served as president of several journalism groups, including NorCal College Football and Basketball Writer Associations. Pioneered regular coverage of NFL Draft in a major newspaper beginning in 1967.
Jun 1965 - Jun 1995
Co-Founder, Managing Editor
While picketing during a San Francisco newspaper union strike in 1960s, was recruited by CCSF and SF State alum Paul Anderson to start a newspaper in Sausalito. By 1970s, the project was launched. Served as Managing Editor, despite still working full time for the San Francisco Examiner. Went by the pen-name Jay Casey, based on the initials of his first son, Jon Kelly Cooney. The Marin Scope thrived and grew to be a chain of Marin County regional newspapers. The papers owned by Marin Scope include the Novato Advance, the Sausalito Marin Scope, the San Rafael News Pointer, the Mill Valley Herald, the Twin Cities Times (Larkspur & Corte Madera) and the Ross Valley Reporter. This included saving the Novato Advance from closing after 86 years with a last-minute acquisition in 2008.
Apr 1968 - Jan 1980
General Manager/Player - San Mateo Marauders
General Manager/Player Personnel director, player. Participated in two AFA Semi-Pro Football championship games. Selected American Football Association Semi-Pro Football Hall of Fame, Class of 2007
Jun 1974 - Dec 1978
3 education records
Frank Cooney education
Associate Of Arts - Aa, English Language And Literature, General
Associate'S Degree, English, Journalism
High School
Balboa High School, San Francisco
FAQ
Frequently asked questions about Frank Cooney
Quick answers generated from the profile data available on this page.
What company does Frank Cooney work for?
Frank Cooney works for The Sports Xchange.
What is Frank Cooney's role at The Sports Xchange?
Frank Cooney is listed as Publisher, Founder of The Sports Xchange and NFLDraftScout.com at The Sports Xchange.
What is Frank Cooney's email address?
AeroLeads has found 2 work email signals at @sportsxchange.com for Frank Cooney at The Sports Xchange.
Where is Frank Cooney based?
Frank Cooney is based in Grass Valley, California, United States while working with The Sports Xchange.
What companies has Frank Cooney worked for?
Frank Cooney has worked for The Sports Xchange, Pro Football Hall Of Fame, Fox Sports, Electronic Arts (Ea), and John Madden Productions; Bonus Books, Inc.;The Sports Xchange, Inc.
Who are Frank Cooney's colleagues at The Sports Xchange?
Frank Cooney's colleagues at The Sports Xchange include Jake Curtis.
How can I contact Frank Cooney?
You can use AeroLeads to view verified contact signals for Frank Cooney at The Sports Xchange, including work email, phone, and LinkedIn data when available.
What schools did Frank Cooney attend?
Frank Cooney holds Associate Of Arts - Aa, English Language And Literature, General from San Francisco State University.
What skills is Frank Cooney known for?
Frank Cooney is listed with skills including Journalism, Media Relations, Editing, Sports, Copy Editing, and Football Player Analysis.
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