BrillDog is a SaaS based integrated solution that makes supply chain easy for small and medium sized companies. Customers benefit from the affordable, real-time, cloud-based supply chain functionality, analysis, as well as tactical and strategic supply chain advice.Responsibilities: • Lead all day-to-day operations to include: - Strategic Planning - Product Development / Roadmap - Marketing / PR - Sales - Legal (trademarks/contracts) - P&L• Assisted with all fundraising efforts, investor meetings, presentations. • Built, organized and implemented entire data room for investors.• Developed, implemented and executed the complete transition plan of 180 customers. • Reduced monthly burn by 55% with an annual savings of almost $2M• Managed and oversaw 4 fulltime employees and 18 contractors

The College of Business and Economics Board is in place to help DEVELOP the strategic direction of the college, provide leadership in CONNECTING meaningful relationships and help TRANSFORM the overall Student Experience

• Support start up of a new business group focused on breakthrough innovation• Focus on business model prototyping, commercialization and viability testing• Recruit personnel to support ethnography research, concept testing and market sizing • Establish business process and strategy to work with various 3rd party companies• Create a culture to engage employees, generate ideas and reward success

• Globally rebranded BLACK+DECKER (100 yr. old brand) $1B+ in revenuesFocus: Research, logo, positioning, ID, packaging, presentations, merchandising, content and brand portal • Catalyst in driving the organization to design and implement new websites globally• Commissioned customer segmentation study to increase our overall marketing efforts • Focused on key metrics to drive Net Promoter Score (NPS) / Global Brand Tracker• Developed and negotiated advertising with NFL, ESPN, CBS, HGTV & DIY NetworkDrove 400M+ impressions per yearDeveloped metrics and dashboards to report to management weekly• Established DIY community for use by research, product development, customer service5k+ members, avg. 200+ discussions per conversation• Coordinated activities with corporate sponsorship team for NASCAR, MLB and PBR• Digital transformation and focus on content for brand marketing initiatives• Sustainability lead for EH&S corporate team• Managed budget and team of Brand Mktg, Research, Advertising/PR, Social, Graphics

• Developed strategy to drive the global product road for our corded consumer business • Managed financials to include top line sales, standard margin and operating margin• Led cross functional team from research, engineering, brand, manufacturing, retail support• Focused on delivering NPI (new product introductions) – on time, on cost, on quality• Incorporated Design to Value (DTV) best practices for profitability improvement• Supported warranty tear downs to identify NAD vs. common tool issues and concerns• Launched Gyro screwdriver, introduced new technology to the power tool market won Time magazine top innovation of the year • Developed timer research initiative to track and monitor actual tool usage