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Use my practice and knowledge of international direct anddatabase marketing in combination with my analytical andprogramming skills to obtain a demanding leading position inconsulting or a direct marketing team of a global player.
Otto Office Gmbh & Co. Kg
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Geschäftsbereichsleiter MarketingOtto Office Gmbh & Co. Kg Apr 2014 - PresentHamburg Area, Germany
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Bereichsleiter Database MarketingOtto Office Gmbh & Co. Kg Aug 2013 - Mar 2014Hamburg Area, Germany
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Director Database Marketing EuropeAdler Werbegeschenke Kg Jan 2012 - May 2013Saarbrücken Area, Germany• Retention/Reactivation/AcquisitionResponsible for for the mailing contact strategy to support customer retention, reactivation and new customer acquisition.Target: Stabilize retention and reactivation combined with a CPC optimized new customer acquisition program on reduced ad spends.• BudgetPreparation of detailed circulation, housefile, acquisition and revenue Budgets on channel (mail/telemarketing) and mailing level to support finance, merchandising, inventory and sales (telemarketing).• Forecast & ReportingIn charge of forecast and reporting to the US Headquarter for all european countries.• AnalysisAd hoc analysis and permanent test of prospect and customer contact strategies to ensure profitability on PnL. • Segmentation/ScoringDevelopment of alternative segmentation to optimize customer mail contact strategy. Using compiled databases with scoring models to optimize list rental usage.• Leadership (5 employees)Manage and train a team two Managers, two Analysts and one Marketing Associate.
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Sen. Marketing Manager Dwh/BiLands' End Gmbh Oct 2001 - Dec 2011• Retention & ReactivationResponsibility as Marketing Manager for Buyer retention and reactivation (incl. segmentation, migration and VP-optimized mailing decision).Target: avoiding decrease of retention rate and optimizing reactivation rate on flat marketing expensesAchieved: stabilization of both on constant/lower marketing expenses• Database DevelopmentDevelopment and implementation of a datamart (SQL Server based) to support Marketing Analysis and Reporting.• AnalysisAd hoc analysis and permanent test of activities and promotions to ensure profitability on PnL.• ProjectsNegotiation, contracting, implementation and execution of Unica Campaign (now IBM) as Project lead to support multichannel direct marketing strategies.• OtherOptimized and negotiated postal distribution in Germany, France, Austria and Switzerland to get cheapest postage and fastest distribution to ensure support call center inbound planning.Responsible for the Central Europe print and lettershop coordination with the print production in UK.• LeadershipManaged and trained a team of Business Analysts and Marketing associates.
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Database ManagerSaarbrücker Zeitung Jan 1998 - Sep 2001Saarbrücken Area, Germany• LeadershipDeveloped and trained two Analysts.• MicromarketingDeveloped Micromarketing Models to support New Customer Acquisition (Direct Mail) and Subscriber Retention/Reactivation. As Consultant within the Holtzbrinck group, the service was offered to associated companies.• Database MarketingDefinition and segmentation of audiences for direct marketing activities within the SAP R/3 system and other data sources. Usage of professional tools to clean doublets, convert data and optimize data for postal sortation.• CRM Project with SAP/SIAs project lead within the Holtzbrinck publisher group, responsible for the development of the SAP/SI product IS-M Media Marketing Solution as add on to the SAP ERP. Main focus was the integration ofmarketing specific requirements into the existing sale and advertising platform.• Implementation Eventim (former CTS Euroticket) SystemAs project lead responsible for the selection, negotiation, contracting, technical implementation and training of an Online event ticket system with >100 workplaces on 12 locations and >120 users.• Other projectsSoftware based tour optimization of the daily newspaper purchasing with GPS.Development of several multi-user database solutions to support in-/outbound activities within the call center.
Frank Ecker Skills
Frank Ecker Education Details
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Business Administration & Information Services
Frequently Asked Questions about Frank Ecker
What company does Frank Ecker work for?
Frank Ecker works for Otto Office Gmbh & Co. Kg
What is Frank Ecker's role at the current company?
Frank Ecker's current role is Director Marketing at Otto Office GmbH & Co. KG.
What is Frank Ecker's email address?
Frank Ecker's email address is fr****@****ker.com
What is Frank Ecker's direct phone number?
Frank Ecker's direct phone number is +49406*****
What schools did Frank Ecker attend?
Frank Ecker attended Fachhochschule Furtwangen - Hochschule Für Technik Und Wirtschaft.
What skills is Frank Ecker known for?
Frank Ecker has skills like Marketing Strategy, Direct Marketing, Business Strategy, Multi Channel Marketing, E Commerce, Product Development, Market Research, B2b, Strategic Planning, Process Improvement, Microsoft Office, Project Management.
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Frank Ecker
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