Frank Ecker Email & Phone Number

Hamburg Area, Germany

Hamburg Area, Germany

Saarbrücken Area, Germany

• Retention/Reactivation/AcquisitionResponsible for for the mailing contact strategy to support customer retention, reactivation and new customer acquisition.Target: Stabilize retention and reactivation combined with a.
• BudgetPreparation of detailed circulation, housefile, acquisition and revenue Budgets on channel (mail/telemarketing) and mailing level to support finance, merchandising, inventory and sales (telemarketing).
• Forecast & ReportingIn charge of forecast and reporting to the US Headquarter for all european countries.
• AnalysisAd hoc analysis and permanent test of prospect and customer contact strategies to ensure profitability on PnL.
• Segmentation/ScoringDevelopment of alternative segmentation to optimize customer mail contact strategy. Using compiled databases with scoring models to optimize list rental usage.
• Leadership (5 employees)Manage and train a team two Managers, two Analysts and one Marketing Associate.

• Retention & ReactivationResponsibility as Marketing Manager for Buyer retention and reactivation (incl. segmentation, migration and VP-optimized mailing decision).Target: avoiding decrease of retention rate and.
• Database DevelopmentDevelopment and implementation of a datamart (SQL Server based) to support Marketing Analysis and Reporting.
• AnalysisAd hoc analysis and permanent test of activities and promotions to ensure profitability on PnL.
• ProjectsNegotiation, contracting, implementation and execution of Unica Campaign (now IBM) as Project lead to support multichannel direct marketing strategies.
• OtherOptimized and negotiated postal distribution in Germany, France, Austria and Switzerland to get cheapest postage and fastest distribution to ensure support call center inbound planning.Responsible for the Central.
• LeadershipManaged and trained a team of Business Analysts and Marketing associates.

Saarbrücken Area, Germany

• LeadershipDeveloped and trained two Analysts.
• MicromarketingDeveloped Micromarketing Models to support New Customer Acquisition (Direct Mail) and Subscriber Retention/Reactivation. As Consultant within the Holtzbrinck group, the service was offered to associated.
• Database MarketingDefinition and segmentation of audiences for direct marketing activities within the SAP R/3 system and other data sources. Usage of professional tools to clean doublets, convert data and optimize data.
• CRM Project with SAP/SIAs project lead within the Holtzbrinck publisher group, responsible for the development of the SAP/SI product IS-M Media Marketing Solution as add on to the SAP ERP. Main focus was the.
• Implementation Eventim (former CTS Euroticket) SystemAs project lead responsible for the selection, negotiation, contracting, technical implementation and training of an Online event ticket system with >100 workplaces.
• Other projectsSoftware based tour optimization of the daily newspaper purchasing with GPS.Development of several multi-user database solutions to support in-/outbound activities within the call center.