Digital Marketing Specialist
Current- Optimized digital assets for Search Engine Optimization (SEO) and website exposure- Managed tracking and reporting of search-related activities and provided analyses to marketing executives- Identified appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns- Created, developed and implemented online marketing strategy- Collaborated with Web, multimedia and art design staffs to create multimedia Web sites and other internet content that… Show more - Optimized digital assets for Search Engine Optimization (SEO) and website exposure- Managed tracking and reporting of search-related activities and provided analyses to marketing executives- Identified appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns- Created, developed and implemented online marketing strategy- Collaborated with Web, multimedia and art design staffs to create multimedia Web sites and other internet content that conformed to brand and company visual format Show less