Frank Gu Email and Phone Number

Frank Gu currently serves as the Senior Director of China digital team at Hilton. Frank is responsible for Hilton China's digital strategy, innovation and transformation to support growth and drive long term business value, managing the user experience, technology and delivery for direct digital channels (Chinese version iOS and Android App, Hilton China WeChat mini program), Hilton China digital storefronts in Ctrip, Fliggy and Douyin, MarTech, Customer Data Platform, Co-brand technology, as well as digital solutions for hotels.Previously, Frank served as the head of China digital solution team at Royal Caribbean Cruise Line, he led the digital transformation for its China branch, his team renovated the China website, created the new mobile China website, and digital payment solution, built the whole new SAAS model local call center solution in one year. Empowered by this successful digital transformation, the digital revenue share of Royal Caribbean Cruise Line China branch increased from 3% to 25% in 3 years.Frank has over 20 years of business oriented technology management and leadership experience, served companies such as Dell, General Motors, Ford, TE connectivity either in house or via Capgemini or WPP, spanning manufacturing, automobile, travel & hospitality, consulting industries.Frank's expertise: Global and China large scale enterprise solution integration and implementation considering China unique requirements and reality, IT strategy, roadmap, architecture and delivery, product and user experience management, Agile and waterfall SDLC, PMO, budget and priority governance, Executive stakeholder expectation management, onsite and remote team management, vendor management, tech team coaching, ITIL, infrastructure and Helpdesk, etc.