Frank Held Email & Phone Number

Mount Olive Township, Nj, Us

Basel, Ch

Responsible for all marketing activities in the U.S. for Eversense, the first 6 months implantable Continuous Glucose Monitor (CGM), which is the core global priority and growth driver for Ascensia. Leading all lead generation efforts throughout conversion funnel for HCP and Direct-to-Consumer activities.

Basel, Ch

Responsible for the overall performance of the BGM Business Unit and its delivery on Financial and Strategic Goals. Overseeing Global Upstream marketing/brand management function and driving Digital Product Strategy. Steering BGM Product Portfolio and directing External and Internal product development and partnerships for the BGM BU. In addition, organizational responsibility for Medical Support function for BGM.

Basel, Ch

Responsible for the development and execution of key business levers to strategically steer the Blood Glucose Meter (BGM) Business Unit globally.Drives strategic initiatives to maximize profit margins including cost-savings/value-creating initiatives across all functions.Analyzes and steers BGM product development pipeline (device and digital) & product portfolioEstablishes pricing strategies for global BGM business and sets high level strategic marketing for BGM to deliver growth.Develops and enhances country go-to-market strategy for key countriesResponsible for BGM alliance management

Basel, Ch

Leading the BU Brand & Alliances Marketing team with responsibility for the overall brand strategy and execution plans for products in the BGM portfolio including product launches, creative campaigns and message modules. In addition oversight for all marketing initiatives for existing and new BGM alliances.

Basel, Ch

Chief Of Staff to the global Head of the BGM mature business unit. Providing management support for commercial operations and key organizational initiatives.

Leverkusen, North Rhine-Westphalia, De

Responsible for the strategy and the operational management of the One A Day and Flintstones brands. Responsible for the career development of 10 direct reports.· Oversaw, led and inspired the creation of a nutritional category strategy by leading cross-functional and international teams. The strategy is providing guidance on future growth opportunities of existing Bayer nutritional brand assets as well as white space opportunities for brand creation or acquisition.· Developed new brand strategy pyramid, including purpose statement, archetype, brand offering and brand architecture for One A Day. Gained alignment and generated excitement for the new brand strategy with key stakeholders.· Operational management of all brand related communication, including advertising development, media planning, promotions, professional marketing, PR, interactive/digital marketing, market research, as well supply, financial or sales related matters.· Further evolved brand activation by modernizing communication through a new communication platform, distinct brand assets and stronger claims. Fostering mobile first mindset and accelerated shift of media from traditional to digital channels.· Diversified channel strategy and built strong e-commerce presence at Amazon

Leverkusen, North Rhine-Westphalia, De

Providing management support to the President of Commercial Operations North America including advisement in strategic aspects, presentations, operational tasks, ad hoc analysis, representing organizational topics, and project oriented work.· Led organization restructuring that was geared towards identifying a business model which operationalizes the Consumer Health strategy in the US by establishing key principles of interaction & accountability, business priorities and appropriate organizational structure.

Leverkusen, North Rhine-Westphalia, De

General management of the Consumer Health business in the Czech Republic, Slovakia and Hungary in addition to the responsibilities as Managing Director of the Bayer companies in CZ and SK

Leverkusen, North Rhine-Westphalia, De

Represented the interests of the Bayer Group and the Czech Republic/Slovakia cluster, internally and externally. Full resource and administrative responsibility for corporate functions. As Bayer Health Care (BHC) representative also leading the BHC platform functions (Controlling, Administration & Organization). · Represented Bayer Group towards all external institutions including government, tax authorities, chamber of commerce. Ensured full implementation of all governance rules and regulations including corporate compliance.· Central addressee for all questions and issues relevant for the country group to ensure a coordinated approach with communications, HR policy, finance, accounting, tax, legal and corporate compliance. · Represented the country group as a member of the Central Eastern Europe (CEE) Country Group Council and towards critical stakeholders in HQ functions.· Provided corporate leadership to over 300 employees in the cluster who generated sales of over 300MM Euro (2015) including employee communication via various channels, corporate events and small group meetings.· Improved consistently cost to sales ratio by keeping cost increases to a minimum. · Consistent above average employee satisfaction despite tight cost management.

Leverkusen, North Rhine-Westphalia, De

Responsible for the operational management of the Consumer Health business in the Czech Republic, Slovakia and Hungary (appointed 1/16 as CDH Hungary in addition to current responsibilities).· Introduced several successful new product line extensions, new brand introduction and Rx to OTC switch.· Implemented divisional portfolio management and improved divisional margins in 3 years by more than 6pts while growing business and outperforming relevant market.· Developed and implemented new country strategy with a focus on derm category. Re-aligned resources and fully activated all relevant touch points including innovative trade promotions and new HCP detailing. All activities led to growth of the derm portfolio of greater than 20%.· Integration lead for CZ/SK for the Merck & Co’s OTC business.· Executed successfully re-organizations in sales and marketing which led to more effective and efficient operations and better employee satisfaction.

Leverkusen, North Rhine-Westphalia, De

Responsible for the long-term perspective on the global Aspirin franchise as well as the global Cough & Cold (C&C) category of Bayer's Consumer Health Division. Supervising 4 direct reports including 3 Global Brand Leaders.· Developed Bayer's global brand/category strategy including brands such as the Alka-Seltzer Plus® franchise, Tabcin®, Nazol® and White&Black®.· Oversaw, led and inspired the ideation of new product ideas by leading cross-functional and international teams.· Led in-depth communication strategy development, including consumer insight generation, claims and RTB's across multiple geographies. Creative process led to above norm copy test results and the strongest in franchise history.· Built a strong personal network with key country stakeholders to take on brand challenges.· Built a new product pipeline for Aspirin® and C&C which ensured a constant flow of new news to the market, ranging from evolutionary to revolutionary ideas. Successfully introduced Aspirin® Complex in multiple countries and initiated the development of the next generation Aspirin, including new and improved product performance, new brand strategy, communication as well as packaging.· Developed and introduced new global packaging design and configuration, enhancing key imagery measures such as perceived modernity and stated purchase interest.

Leverkusen, North Rhine-Westphalia, De

Responsible for the communication strategy and its implementation of the Aleve franchise. Operational management of all Aleve related communication, including advertising development, media planning, promotions, professional marketing, PR, interactive/digital marketing, market research. Supervised 3 direct reports.· Leading role in the development of the first Super Bowl spot of Bayer Consumer Health, driving sales, improving imagery and awareness of the brand.· Developed the most successful communication format in Bayer Consumer Health history featuring 30 different real people testimonials aired during May Arthritis month with full 360 integration. The campaign turned out to be so successful and drove sales up double digits that the brand aired the spots for another 2 years. Received the Leading Growth Award from the Division, a global senior management recognition award for the business impact of the campaign.

Leverkusen, North Rhine-Westphalia, De

Responsible for the communication strategy and its implementation of the Aspirin pain business as well as the Aspirin franchise financials. Operational management of all Aspirin pain related communication, including advertising development, media planning, promotions, professional marketing, PR, interactive/digital marketing, market research. Supervised 3 direct reports.

Leverkusen, North Rhine-Westphalia, De

Responsible for the development of new product ideas for the Upper Respiratory and Antacid category with a brand focus on Alka-Seltzer® and Alka Seltzer Plus® cold formula. Other brands included Neo-Synephrine®, Bronkaid® and Campho-Phenique®.

Leverkusen, North Rhine-Westphalia, De

Bayer Aspirin and Alka-Seltzer Plus

Sales Manager for Consumer Care Division of Bayer Thai

Overseeing Controlling department of Bayer Thai Co., Ltd