Frank Herzog Email & Phone Number

• Co-managing a personalized advisory service specializing in F&B concept development, new market entry, and restaurant performance optimization
• Currently leading executive and field-based teams on advisory projects, including the creation of bespoke brands for mall spaces, and regional restaurant rebranding for a major international hotel chain

Dubai, AE

• Led the development of GRG’s new consulting arm, providing recruitment and advisory services for rapid-growth F&B and Hospitality firms
• Delivered a comprehensive analysis of the regional F&B industry and potential clients, used to set annual sales targets

Jeddah, Makkah, SA

• Delivered C-Suite leadership for a dynamic and growing SME restaurant & experiences company, supporting Shrimp Zone and PALS brands with multiple locations across Saudi Arabia
• Introduced standardized IT, Financial, Payroll, Marketing, and Audit systems, resulting in an 8% improvement on COS as well as a 10% improvement in same store sales
• Assessed infrastructure needs and leveraged resources to recruit key leaders in Operations, Commercial, Culinary, HR, Finance, and Development departments
• Created and guided strategies for resumption of rapid 95 new unit growth plan while ensuring company’s alignment with Saudi Vision 2030 and Saudization employment guidelines

Dallas, Texas, US

• Conducted field audits and assessments for locations in the US, Mexico, Dubai, and UK, and provided GAPS analysis and infrastructure planning to reboot post-COVID international growth
• Provided modern franchise project planning processes to facilitate new partner evaluation and signings

Atlanta, Georgia, US

• Managed Buffalo Wild Wings franchise partners in LATAM, Middle East, and Asia-Pacific regions. Coordinated multi-department US-based resources to support first-unit entry to locations in 6 countries
• Trained and led a two-person remote team supporting operations and growth for six franchisees and 44 locations throughout the Middle East, Asia-Pacific, and Latin America, while coordinating US-based resources to.
• During the COVID crisis, quickly developed a remote support model and adapted SOPs for Buffalo Wild Wings franchisees in Latin America, resulting in a return to two years of positive comp store sales with zero.
• Directed the introduction of the Arby’s brand into Mexico and Puerto Rico

Al Mirqab, Kuwait City, KW

• Outperformed sister brands within the Alshaya Food Division, averaging AUVs of $12M USD while regularly achieving the highest unit daily and weekly sales for the brand worldwide
• Personally screened, interviewed, and hired all managers and team members from the United States, India, Philippines, and South Africa, growing a qualified team of over 500 team members within 18 months, and achieving.
• Led field-based and support resources for new market entry into Dubai, Kuwait, and Saudi Arabia

• Led a three-person project team to support a client base of 12 locally developed brands that committed to expand throughout the Asia-Pacific and Middle East regions
• Secured development rights for the re-introduction of Chili’s Grill & Bar to Singapore, and then spearheaded an accelerated 18-month hiring and construction schedule for two locations generating a combined $6MM USD in.
• Developed proprietary and client-friendly systems, procedures, and franchise tools that reduced the typical project signing-to-handover timeline to 9 months or less

Dallas, Texas, US

• Led 9 separate franchisees of 23 Chili’s Grill & Bar and 2 Macaroni Grill restaurants in 6 countries generating $33MM USD in annual sales, while reducing G&A expenditures by over 20% in the first two years
• Initiated renegotiation of original development agreements that resulted in an accelerated expansion plan in four high-potential growth markets, including the first-ever brand openings on US Military installations.

• Led New Restaurant Opening teams to support 5 franchisees within the Asia-Pacific region