• Co-managing a personalized advisory service specializing in F&B concept development, new market entry, and restaurant performance optimization• Currently leading executive and field-based teams on advisory projects, including the creation of bespoke brands for mall spaces, and regional restaurant rebranding for a major international hotel chain

• Led the development of GRG’s new consulting arm, providing recruitment and advisory services for rapid-growth F&B and Hospitality firms• Delivered a comprehensive analysis of the regional F&B industry and potential clients, used to set annual sales targets

• Delivered C-Suite leadership for a dynamic and growing SME restaurant & experiences company, supporting Shrimp Zone and PALS brands with multiple locations across Saudi Arabia• Introduced standardized IT, Financial, Payroll, Marketing, and Audit systems, resulting in an 8% improvement on COS as well as a 10% improvement in same store sales• Assessed infrastructure needs and leveraged resources to recruit key leaders in Operations, Commercial, Culinary, HR, Finance, and Development departments• Created and guided strategies for resumption of rapid 95 new unit growth plan while ensuring company’s alignment with Saudi Vision 2030 and Saudization employment guidelines

• Conducted field audits and assessments for locations in the US, Mexico, Dubai, and UK, and provided GAPS analysis and infrastructure planning to reboot post-COVID international growth• Provided modern franchise project planning processes to facilitate new partner evaluation and signings

• Managed Buffalo Wild Wings franchise partners in LATAM, Middle East, and Asia-Pacific regions. Coordinated multi-department US-based resources to support first-unit entry to locations in 6 countries• Trained and led a two-person remote team supporting operations and growth for six franchisees and 44 locations throughout the Middle East, Asia-Pacific, and Latin America, while coordinating US-based resources to support international markets• During the COVID crisis, quickly developed a remote support model and adapted SOPs for Buffalo Wild Wings franchisees in Latin America, resulting in a return to two years of positive comp store sales with zero restaurant closures • Directed the introduction of the Arby’s brand into Mexico and Puerto Rico

• Outperformed sister brands within the Alshaya Food Division, averaging AUVs of $12M USD while regularly achieving the highest unit daily and weekly sales for the brand worldwide• Personally screened, interviewed, and hired all managers and team members from the United States, India, Philippines, and South Africa, growing a qualified team of over 500 team members within 18 months, and achieving a retention rate of 93% over three years• Led field-based and support resources for new market entry into Dubai, Kuwait, and Saudi Arabia

• Led a three-person project team to support a client base of 12 locally developed brands that committed to expand throughout the Asia-Pacific and Middle East regions• Secured development rights for the re-introduction of Chili’s Grill & Bar to Singapore, and then spearheaded an accelerated 18-month hiring and construction schedule for two locations generating a combined $6MM USD in annual sales• Developed proprietary and client-friendly systems, procedures, and franchise tools that reduced the typical project signing-to-handover timeline to 9 months or less

• Led 9 separate franchisees of 23 Chili’s Grill & Bar and 2 Macaroni Grill restaurants in 6 countries generating $33MM USD in annual sales, while reducing G&A expenditures by over 20% in the first two years• Initiated renegotiation of original development agreements that resulted in an accelerated expansion plan in four high-potential growth markets, including the first-ever brand openings on US Military installations throughout Japan, Okinawa, and Korea

• Led New Restaurant Opening teams to support 5 franchisees within the Asia-Pacific region