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Frank J. Smith personal email
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Over the last 20 years I have assessed business objectives and employed innovative analytic solutions, becoming a unique, technology-enabled marketer by leveraging data assets. Recently, I have conducted workshops with multiple CEOs and C-Suite executives assessing their organization's resources and readiness to implement AI and Machine Learning initiatives. I've managed analytic organizations for consumer services and B2B initiatives, including prospect targeting for IBM's global sales organization. I've optimized analytic resources, human and technological, to create new data products, develop and deploy analytic driven communication strategies, target marketing spending and manage customer relationships over time. I have managed the development of enterprise BI solutions focused on integrating customer behavior and characteristics across multiple lines of business creating a 360˚ view of customers within an organization. I speak the marketer's language, while at the same time being fluent in the data scientist's skill sets to achieve innovation and results. I've managed large groups of analysts, programmers and PhD statisticians, as well as client facing service organizations. I've had experience in all direct marketing channels, as well as brand building advertising, with a mix of experience in client-side roles and marketing services agencies.
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Consultant/Director, Marketing AnalyticsCinch Home Services 2020 - 2023Boca Raton, Florida, UsOriginally engaged as a consultant to evaluate and recommend Marketing Technology best practices and evaluate RFP responses. Implemented the strategic roadmap for Data Science and Marketing Analytics. Developed real-time Lead Scoring to version product and pricing offers in an online quote flow. Developed first Customer LTV model/metric used in both acquisition and retention efforts. Introduced Customer Segmentation and Personas used to version acquisition marketing. -
Marketing Analytics And Software ApplicationsStar Group, Lp 2015 - 2020Woodbury, Ny, UsHired by the CEO to design and implement a data strategy and reporting roadmap. Introduced Profitability modeling as well as Vulnerability ranking used in customer retention efforts. Oversaw the BI/Reporting function supporting Operations, Sales, Finance, Inventory and Accounting. -
Data Integration ArchitectAmerican Red Cross 2012 - 2015Washington, Dc, UsDevelop and introduce a Constituent Data Integration platform designed to take legacy data from 600 local Red Cross locations, uniquely identify individuals and organizations, and create the ability for all internal source systems and Marketing to leverage a 360˚ view of the 100 million ARC constituents and their behaviors. -
Svp, Client SolutionsModern Analytics 2011 - 2012San Diego, California, UsResponsible for delivering highly automated prospect modeling to rank IBM B2B leads for all Demand Generation regions globally. Lead business development and client management for startup firm offering end to end automation of predictive modeling used to target best prospects in B2B applications and consumer product applications. -
Group Vice President, Marketing AnalyticsAffinion Group 1999 - 2010Stamford, Ct, UsGroup responsible for analytics and modeling required to target $100 million marketing spend with all leading financial institutions for consumer membership and insurance products.
Frank J. Smith Skills
Frank J. Smith Education Details
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Stony Brook University
Frequently Asked Questions about Frank J. Smith
What is Frank J. Smith's role at the current company?
Frank J. Smith's current role is Data Technology and Data Science enabled Analytics Professional.
What is Frank J. Smith's email address?
Frank J. Smith's email address is fs****@****ces.com
What is Frank J. Smith's direct phone number?
Frank J. Smith's direct phone number is +120376*****
What schools did Frank J. Smith attend?
Frank J. Smith attended Stony Brook University.
What skills is Frank J. Smith known for?
Frank J. Smith has skills like Applications, Analytics, Software.
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