• Collaborated with product design, product management, engineering, legal, research, marketing, brand, support, and localization teams to craft vision, strategy, and storytelling that drove initiatives, processes, and systems• Inspired, supported, and empowered 7 content designers as they evolved their careers by coaching, providing feedback, and fostering sustainable growth• Drove project prioritization, scoping, and resource allocation across product portfolio consisting of 50 sub-areas and verticals• Partnered and aligned with design leadership on high-level strategy, people management, governance, and solutions that scaled content impact and achieved company goals• Advanced content strategy practice and elevated quality through critiques, workshops, events, best practices, shared resources, and communicationsAchievement: Uber Content Design GuidelinesCrafted vision, orchestrated production, designed templates, directed contributor team, and audited, wrote, and edited authoritative content standards that aligned design organization on product language [200+ topics]

• Developed user-focused content strategies to solve safety design issues by synthesizing requirements, analyses, audits, research, models, and metrics• Drove partnerships with design, product, engineering, marketing, localization, legal, and other SMEs to identify and address user, business, and tech needs• Crafted clear, actionable, and contextually relevant UX writing and terminology that propelled digital and physical-world experiencesAchievement: Early-Lifecycle Safety MessagingDrove stakeholder collaboration on safety language, user engagement, branding, and product education; crafted content framework, messaging matrix, and A/B test content, resulting in 3.6% first-time ridership increase

• Crafted content strategies with stakeholders throughout product development lifecycles• Designed content for mobile, living-room, computer, voice-based digital assistant experiences, and related communications• Maintained consistent voice and tone within and across YouTube products• Edited, evolved, and socialized product and content design standardsAchievement: YouTube TV LaunchCrafted content framework, all text for 4 client launches (2,700 screens), voice prompt text, component metadata strategy, and microgenre taxonomy; drove alignment on product writing vis-à-vis branding, user engagement, product discovery, naming, marketing, and help for growth-stage product offering that functioned as a startup within YouTube; reached active subscriber base of 2M within first 20 monthsAchievement: YouTube TV ViewsCrafted value proposition, product onboarding content, and standards for Views, YouTube TV’s sophisticated, Emmy® Award–winning realtime AI-ML curation of sports highlights Achievement: YouTube StandardsCoached authoring artists about communication skills; edited all content in 30-chapter design standards, creating consistent voice and style for design system that unified YouTube’s products

• Developed content roadmaps and strategies for best-in-class, responsive digital properties• Grounded stakeholders in Human-Centered Design principles while collaborating on new and legacy content• Created artifacts across content lifecycle (including requirements, inventories, analyses, taxonomies, and workflows)• Composed interface text and instructional copy• Supported new distributed publishing model by creating and socializing content guidelines• Drove collaboration on content pattern library that aligned with brand guidelines and UX standards• Mentored Content Experience team members

Client: Hewlett Packard Enterprise• Crafted information architecture and interaction designs for new company site launch• Translated business requirements into meaningful interactive experiences
• Developed personas and scenarios to clarify and focus team's design efforts on key user needs• Interpreted target audiences'​ needs, tasks, and goals, and translated them into creative concepts and functional components• Conducted competitive brand audits and market research• Developed and documented detailed user experience specifications for highly interactive interfaces

• Lead complex digital projects as senior member of new UX team focused on creating outstanding, on-brand experiences for team members and customers in stores (a/k/a bank branches)• Drove working sessions on user assistance content framework, CMS strategy, and product requirements• Directed development of experience culture and design thinking curriculum targeted to cross-functional leadership team• Designed e-learning and development content experiences• Developed user research strategy, collaborated on studies, and interpreted results• Collaborated as Agile team member with product owner and developers on roadmap, user stories, product backlog, data and analytics strategy, and related deliverables

• Conceived elegant, on-brand, on- and off-screen experiences• Collaborated with marketing and product teams to establish frameworks and set project requirements and goals• Drove dialogue among stakeholders, visual designers, developers, et al.• Clarified user requirements through needs, data and content analyses, as well as usability testing• Designed content frameworks and strategies by developing matrices, sitemaps, wireframes, interaction patterns, and navigational systems• Socialized Human-Centered Design considerations and best practices

• Collaborated with cross-functional teams to craft content-driven PC, tablet, smartphone, and ATM customer experiences• Translated business needs and customer research into actionable strategic recommendations• Created concepts and composed content for e-mails, user interface elements, FAQs, error dialogs and contextual help• Ensured compliance with brand, tone, style, and legal standards and guidelines

• Developed content solutions for CMS platform migration of Commercial Electronic Office (CEO), the industry-leading enterprise B2B portal• Collaborated with product owners, content teams and partners to define, characterize, and schematize content types for consumption across device form factors• Lead content audits; created and maintained content inventories, models, and templates• Socialized evolving organizational concepts and structures, related tools, and best practices

Direct Clients: New York University, UNICEF, J.Crew, Kate Spade & CompanyAgency: MRM // McCannClient: MasterCardAgency: R/GAClient: MicrosoftAgency: JWTClient: Merrill LynchAgency: Tribal DDBClients: DDB Worldwide, Johnson & Johnson, INGAgency: Publicis ModemClients: Sanofi Pasteur, Beck’s, LensCrafters, L’Oreal, CartierAgency: Edelman DigitalClients: Skype, GreyhoundAgencies: Time Inc. Content Solutions / IgicomClients: DDB Worldwide, Unilever, Advertising Research FoundationAgency: IgicomClient: DDB WorldwideAgency: Fly CommunicationsClients: ESPN, Pernod Ricard, D&B, AnchorBlue, Samsung• Partnered with engineering, product, marketing, creative, and executive stakeholders to identify market opportunities, build business cases, define product visions and strategies, and enhance existing products• Gathered and interpreted requirements, analyses, research, models, audits, and metrics to conceive user-focused, responsive, on-screen experiences• Crafted functional specifications documents, user stories, taxonomies, sitemaps, wireframes, navigation patterns, content standards and guidelines, best-practice recommendations, prototypes, and related deliverables• Evaluated and selected content management systems• Conceived marketing, product education, and user assistance content strategies that enhanced user experience, socialized products, and drove adoption• Composed content for multichannel marketing campaigns, applications, sites, user guides, style guides, usability study guides, e-mails, screencast scripts, as well as contextual help and other user interface elements• Mapped metadata across systemsAchievements• Intranet designs for Kate Spade and DDB• UNICEF’s employer brand architecture• Content design of Bank of America’s credit card portal• Internal portals at J. Crew and Wells Fargo• Copy for MasterCard’s Priceless.com

Projects: Columbia International Affairs Online; Columbia American History Online (Both First-Place Winners, Best Internet-Based Electronic Product in Category from the Association of American Publishers); Columbia Earthscape• Orchestrated design, development, editorial content, production, quality assurance, launches, and maintenance of subscription-based educational resources• Partnered with stakeholders on editorial priorities, workflow, timetables, design, execution, and accountability• Recruited, trained, supervised, and evaluated 20 creative and production staff members