· Responsible for the IMC strategy and planning for seven brands under the group: Ruth’s Chris, Chili’s, SWENSEN’s, Ramen Nagi, Nihonryori RyuGin, Pâtisserie Sadaharu AOKI, and Mighty Quinn's Barbecue Taiwan. Led a team of four members to achieve a group YoY revenue growth breakthrough of over 15%.· Executed Ruth's Chris 30th Anniversary IMC campaign by releasing limited sets and photography exhibitions, collaborating with award-winning pastry chefs for joint gift boxes. Achieved a revenue growth of over 5%, marking the highest in nearly five years.· Through making Taiwanese-flavored ramen for Nagi’s 10th anniversary, the campaign reached over 100 pcs media exposure, 15% growth in revenue. The new product sold within six days.· Created a limited edition sundae for SWENSEN’s new menu launch. Achieved a remarkable 50% revenue growth, with the new product topping sales charts, showcasing outstanding sales performance.· Focused on Chili’s brand USP as the leading brand in American-Mexican cuisine, communicating this angle effectively. Teaming up with YTR to strengthen digital communication, it achieved a 20% growth in revenue and a 48% increase in guest numbers during the same period.· Fully responsible for Ruth's Chris Asia-Pacific market marketing, collaborating with local partners to implement localized market operation strategies, resulting in securing a one-star rating in the China Black Pearl Evaluation.· Data-driven decision maker with creative thinking ability, possessing a high level of cross-departmental integrated communication skills, earned recognition from Chili's HQ with a Global Recognition award.

· Responsible for SIPSHIP, &TEA, and two upcoming brands IMC strategy planning and execution.· Achieved 1,000 pieces of drink sales on SIPSHIP opening day through a series of communication such as digital ads, PR communication, and social influencers to trigger market awareness and discussion.· Executed &TEA grand opening by creating a press conference event and focusing on unique product design communication which successfully accomplished over 100 media press coverage.· Managed a co-branding partnership with COFE, the tea chocolate creator, and Jyunc-Cih Li, graphic designer, and designed unique collaboration drinks which went viral through social media, reaching an impressive increase in 60% MoM sales.

· Achieved an increase in 40% YoY sales and generated social responses over two million times through rebranding IMC program execution.· Managed collaboration products with FamilyMart, reaching over 30% sales in the first week and being sold out in two weeks.· Created Valentines’ IMC campaign attaining Google Trend Keyword Top 1, Dailyview Top 1, and Facebook Hot Topics Top 3, driving a 15% MoM revenue increase. · Evaluated brand social platforms and reconstructed communication plans, which successfully accomplished in 20% social engagements increase, 100% Instagram fans increase, and 20% Facebook reach.· Supervised and coordinated 13 global franchises to formulate IMC strategies, plannings, and operations; provided accurate consulting services and conceptualized collaboration campaigns with FamilyMart, Taishan, Wanpo Tea Shop, Golden Horse Awards, and Cold Stone.

· Chaired cross-functional product development team, including packaging, design, operations, and R&D.· Achieved an increase in 40% annual sales through rebranding IMC program execution.· Implemented collaboration campaigns with Mentos, Soohyang, TSUJIRI, Kuai Kuai, IMEI, and Zzifan_Z.

·Skilled in product design, the establishment of the central kitchen system, and shop management.

· Specialized in FMCG, Fashion, F&B, and Tech industry PR consulting services and managed key clients such as Adidas, Meitu, Yahoo, Kbro, TrendMicro, and MIDO.· Provided PR consultant services such as media and target audience communication, market and media analysis, and annual PR strategy planning.

·Responsible for key clients including Yahoo, MicroAd, TrendMicro, providing PR consultancyincluding media monitoring, market, and media analysis, media activity planning and execution.·Focused on Yahoo TV, Yahoo B2B communication, Flurry ads solution media events and press angle construction.