Frank Librio Email & Phone Number

San Antonio, Tx, Us

Since 1973, Texas Monthly has been the indispensable authority on being Texan, reaching 34MM people each month across print, digital, and live events. Audiences in Texas and beyond trust the magazine for coverage and perspective that only Texas Monthly can provide. In late 2021, Texas Monthly acquired Texas Country Reporter. Our goal remains to expand the legacy and reach of our unparalleled storytelling and deliver the best content on the state we both call home. Together as one family, we are dedicated to providing advertisers and sponsors with a vast media network that connects qualified consumers over multiple platforms.Texas Monthly Custom Content & Publishing is powered by TM Studio, an award-winning full-service content and production studio. As a team of producers, designers, and storytellers, TM Studio makes themost of Texas Monthly's 50 years of experience, collaborating with brands to produce custom contentand publications that go beyond Texas Monthly environments.

Dallas Texas

Accountable for providing strategic, creative direction and operational leadership for award-winning marketing, communications/public relations, and digital communications teams. Led an in-house team and managed an agency of record and other diversity agencies to develop the Dallas brand and market the city to the world through strategic media, PR communications, and innovative social and digital media campaigns. Reported directly to the CEO and provided communications coaching/counsel to the executive team.Created a 2019 Leisure Travel Campaign that generated $141MM+ in visitor spending & $218MM in economic impact; Led 2019 Marketing/Communications efforts that delivered:🔹 226MM+ – total advertising impressions 🔹 $19MM – earned advertising value equivalency 🔹 4.6MM – website visits (55% increase YOY)🔹 48.3MM – social media impressions (21% increase YOY)🔹 30,682 – Consumer Newsletter Recipients (18% increase YOY) Researched/Identified 20 key markets for conversion-focused advertising that resulted in exceeding room night goals and achieving record revenue for hotels;🔹 Room night goals: 2019, 112% to target; 2018, 116% to target; 2017, 109% to targetDeveloped a campaign that re-positioned Dallas as the Home of the Frozen Margarita and created the Margarita Mile (MM) app to build a local experience that would engage and drive tourism;🔹 PR efforts secured BuzzFeed’s Bring Me platform to cover the MM experience and produce a six-minute video that immediately went viral with 10.6MM+ views, resulting in 60% of app downloads, growing Facebook likes of MM page by 300%, and increasing website traffic by 500% 🔹 Attained 24k nationwide app downloads in 18 months 🔹 Built an experiential activation for 2019 Cvent Connect in Las Vegas that resulted in 1,100 booth visitors🔹 Won 2 Silver Addy’s for creative vision and execution for a print production and a video (2018 & 2019)🔹 Promoted 2X during tenure

Pressclubdallas.Com

Led the development of a 3-year strategic plan that resulted in increased membership, new corporate sponsorships, impactful financial planning and budgeting, and collaboration with partner organizations. Produced/organized profitable events.Produced “A North Texas Tribute to Bob Schieffer”, an event to honor the long-time CBS newsman upon his retirement, aimed at increasing the club’s visibility and resurrect operations from previous, poor management; 🔹 Attended by 400 people; Attained participation of 25 sponsors and top elected officials; 🔹 Raised $24k for scholarships, and Press Club mission operations; 🔹 Awarded an appointment to Treasurer for 2016-2017 term

City Of Dallas

Managed a staff of 12 in the mayor’s office, coordinated media events, interviews, and led special projects. Provided communications, media relations advice, guidance, and counsel to elected officials and department directors. 🔹 Managed high-level crisis response efforts (Occupy Dallas, Hurricane Katrina and Rita) and collaborated with the Mayor to create Project Exodus which raised $2.6MM in private funds to permanently place refugees in the city 🔹 Created the Dallas City News Network (DCNN); Increased Facebook following by 43% and residents’ e-newsletter sign-ups 34%; Led a double-digit increase in resident satisfaction surveys

Led staff, guided format and production of 5, 6 & 10pm Newscasts, strengthened editorial content, directed Website content, and led news team during breaking news events. Responsible for hiring producers and mentoring their growth and development.🔹 Charged with creating and managing the stations 12 member political unit that traveled with presidential candidates and produced hours of live coverage at the Republican and Democratic Conventions in 2001 (managed budget, staff, travel, content and live broadcasts); directed coverage of the September 11 attacks on America and subsequent war coverage with local reporters embedded with U.S. troops on the ground in Iraq and Afghanistan, in Germany at Landstuhl Regional Medical Center and Guantanamo Bay. Produced anchor stories and live coverage for nine days at the Vatican for the death of Pope John Paul II. Produced entertainment special programs including live pre-show for the Country Music Awards and segments for daily, live talk-show. 🔹 Consistently increased ratings and growth of the news product to achieve the highest ratings in the history of the station positioning the news organization from #4 in the market to #2 in 2002 which resulted in increased revenues from increased advertising rates. 🔹 Managed up to 60 staff members: reporters, photographers & producers

Managed staff of 15 reporters, photographers and assignment editors; developed & implemented "Live, Local, Late-breaking" format which increased the station's 11pm ratings from #3 to #2 in the market resulting in increased revenues through increased advertising rates. 🔹 Strengthened production elements, pace, and presentation of the newscast. 🔹 1994 Winner: Connecticut Associated Press Best Newscast

"Point of View with Judy Jarvis"Researched topics & booked guests for political talk-show. Maintained relationships with local, state & national political figures.