Product Manager
• Manage safety and welding product categories including new product/supplier selection, pricing, procurement, launch, and product line maintenance by leveraging SAP, Power BI, Excel, and PIM systems.• Develop and execute product category strategies and tactics, including market and data analysis, product and supplier development, pricing, inventory, and marketing initiatives.• Collaborate with sales, marketing, and education teams to produce training modules, video quick clips, and promotional flyers to promote new product introductions, boost product interest and improve brand awareness. • Rationalized the welding line which simplified the product offering and clarified the branding strategy resulting in reduced carrying costs by $259K and retained 98.5% of total revenue. • Developed and launched a comprehensive First Aid Program tailored for the Canadian market with the goal of driving substantial market penetration and revenue growth of 400%.• Collaborated closely with Communications and Marketing while negotiating with suppliers to design and execute multiple sample programs. effectively educating the Sales Team, promoting products, and improving sales performance by 175%.• Utilize industry knowledge and customer insights to act as a Subject Matter Expert for the product categories including performance, functionality, pricing, and packaging.• Prepare quarterly category reviews to analyze sales revenue, identify growth drivers and underperforming product classes, and formulate future improvement strategies.