Frank Minervini Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, New York, Us

New York, New York, Us

As the GVP, Head of Marketing at Ziff Davis Shopping, I led omnichannel marketing across a diverse portfolio of brands including RetailMeNot.com, Offers.com, BlackFriday.com, TechBargains.com, CreditCardsExplained.com, and BestGifts.com. With a comprehensive scope, I oversaw the following key functions:Brand Marketing: Establish brand framework, identity and positioning across all consumer touchpoints. Orchestration of integrated marketing and Public Relations (PR) campaigns, Marketing Insights, and Design & Video.Audience Growth: Acquisition, engagement and retention strategies with a concentration in SEO, SEM, Social & Influencer, Email Marketing, and CRM. Ziff Davis Shopping properties drive over half a billion annual sessions, facilitating billions in GMV with 10M+ active email subscribers, 4.5M social followers and several million MAUs across App, Cash Back and Browser Extension.Editorial: Foster the creation of high-quality, compelling content that resonates with our target audience of savvy shoppers and aligns with brand and business objectives. In-house and freelance content production, in addition to our award-winning Branded Content Studio. Solutions Development: Position, price and package our commercial offerings to advertising partners. Develop go-to-market strategy and collateral to effectively communicate our diverse set of products and services.

New York, New York, Us

While in the VP of Digital Marketing role, I spearheaded audience growth, retention, and monetization initiatives with an emphasis on search engine marketing (SEM) and search engine optimization (SEO). With a keen eye on performance, I successfully led strategies to optimize user acquisition (across Cash Back Rewards, Email, App, Browser Extension and Web products), manage an eight-figure annual expense budget across multiple channels, and drive significant return on ad spend (ROAS).My key accomplishments in this role include:SEM and SEO Expertise: Leveraging my deep understanding of SEM and SEO, I implemented targeted campaigns that significantly increased organic search rankings, improved website visibility, and drove qualified traffic to our digital properties. By executing robust keyword research, optimizing ad campaigns, and refining bidding strategies, I consistently achieved exceptional results and drove substantial growth in top line revenue and margin.Customer Acquisition Efficiency: Through the implementation of a customer lifetime value (LTV) and ROAS framework, I efficiently scaled customer acquisition while maintaining a strong focus on cost-effectiveness. I achieved exceptional ROI and maximized the efficiency of our advertising spend, resulting in a significant decrease in customer acquisition costs (CAC) by over 30% and halved payback periods.Revitalized CRM Approach: Recognizing the importance of customer retention, I revitalized our customer relationship management (CRM) program through Email and Push to onboard and retain new users effectively. By developing a robust value proposition, creating a comprehensive messaging strategy, and leveraging emerging media channels, I attracted and engaged new audiences. These initiatives not only enhanced user retention but also contributed to reducing CAC and improving overall customer lifetime value.

New York, New York, Us

During my tenure as VP of Paid Marketing, I assumed a strategic leadership role overseeing Business Intelligence and driving the success of our Brand and Categorical search arbitrage programs. With a strong analytical background, I leveraged data-driven insights to optimize performance, introduce automation for bidding processes, and enhance our partner solutions, all while maintaining profitability.Key highlights include:SEM Programs for Branded and Categorical Search: I led the development and execution of highly effective SEM programs targeting branded and categorical search queries. By conducting comprehensive keyword research, implementing advanced tROAS and tCPA bidding strategies, and optimizing ad campaigns, we achieved significant improvements to improve the overall ROI by 40%. Revenue Growth and Efficiency: Under my leadership, the paid marketing business experienced remarkable growth, with revenue reaching nearly $50M. I strategically focused on preserving margin dollars while maximizing top-line revenue through effective campaign management and resource allocation. By identifying opportunities to streamline processes and leverage automation, we achieved enhanced efficiencies, improved profitability, and sustained growth.M&A and Due Diligence: As a primary member of the M&A team, I played a crucial role in the successful acquisition and seamless integration of RetailMeNot. During this process, I identified and implemented attractive efficiencies across customer acquisition, SEM, and amplification. These initiatives not only drove synergies but also accelerated growth and expanded our market reach.

New York, New York, Us

As a Sr Director of BI and Research, my primary goal was to democratize data across the organization. I achieved this by centralizing and standardizing the collection, taxonomy and nomenclature of our metadata across our Content Management Systems, Google Analytics, Google & Bing Webmaster Tools, Adwords, Ads Manager, Social and Email Service Providers (Braze and Campaigner). My team developed best-in-class reporting, implemented data hygiene practices, and created Looker/Tableau visualizations for company-wide usage. These efforts resulted in a 3X increase in affiliate revenue by identifying new partner opportunities, highlighting areas for yield optimization and leveraging an automated alerting system to proactively detect variances in operating metrics.

New York, New York, Us

Spearheaded the implementation of end-to-end affiliate transaction tracking, paving the way for enhanced data collection, targeted segmentation, personalization and enabling other key revenue-generating initiatives. Became the primary commerce point person on all M&A opportunities, which included identifying prospects, performing due diligence, developing IRR models and assessing business synergies. Designed the content production schedule, a content marketing calendar, to capitalize on highly monetizable categories; assessed opportunities based on various KPI’s. Effectively managed a team of four to broaden the discipline and appropriately service Partner Sales, Product, SEO and Content teams.

New York, New York, Us

Led the strategic pivot towards affiliate marketing that effectively monetized clicks for 10+ domains under the Ziff Davis umbrella including Tech Bargains, PC Magazine, Offers.com, IGN, and AskMen. Maximized affiliate commerce revenue through an ongoing analysis of RPC, AOV, Conversion and CTR at a product, merchant and network level. Forged relationships with Content Marketing, Business Development, SEO and Product teams to optimize content and tailor experience to focus on commerce click-through and conversion. Grew the affiliate marketing revenue line 3X to a seven-figure business.

New York, New York, Us

Responsible for daily, weekly and monthly traffic and consumption reporting across PC Magazine, Extreme Tech, LogicBuy and Computer Shopper. Led the implementation efforts for custom metadata tagging to provide more granular insights around trending Categories, Brands and Affiliate Commerce activity. Performed keyword research analyses to identify SEO opportunities and inform editorial strategy.

New York, Ny, Us

Synthesized data to provide recommendations as to how to improve the experience of Scholastic branded mini-sites using Adobe Analytics, formerly Omniture SiteCatalyst. Analyzed traffic patterns including bounce rates, average time spent and drop-off rates to inform UX/UI and navigational changes with the goal of increasing usage and conversion of the site.

Worked in a contract capacity with small and medium-sized businesses within New Haven County to grow their digital footprint, amplify PR efforts and reach new customers.

New York, Ny, Us

Internship with Clear Channel 106.7 Lite FM radio station within their sales and marketing operations division. Assisted with the promotion and production of 'Broadway in Bryant Park'. Worked directly with advertising partners to book broadcast media and provided detailed reporting on run time, reach and viewership.

Ramsey, Nj, Us

Master Of Business Administration - Mba

Bachelor'S Degree, Marketing

Study Abroad Program

High School Diploma