Spearheaded brand development and product market launch in early 2023. Navigating through the pandemic challenges of supply-chain management, packaging, importation, to bring an idea to fruition.● Responsible for production planning and execution, fiscal planning and budget management, regulatory issues, and go-to-market strategies.● Developed marketing initiatives and sales goals for four (4) distinct markets in collaboration with distribution partners.o Pacific Edge Wine & Spirits, Californiao Pacific Edge Wine & Spirits, Nevadao Twenty-One (XXI) Wines & Spirits, Floridao Wines Unlimited, Louisiana● Responsible for Social & Experiential Marketing Strategieso Managed Social Media channelso Created consumer activations and events to align with launch strategy goals

Founder of a Boutique Brand Consulting Firm targeting the Spirits & Premium Cigar Industry and providing consultative services for market expansion and branding strategies. Assist clients in defining customer segments and guide brand review and consumer to business model to create sustainable revenue gains for new and veteran brands. Launch high-quality marketing events, creating industry networking opportunities and highlighting unique niche opportunities for spirits, cocktails, food, and visual arts. ● MIAMI.AGAVE.FIESTA™ - Founded the 1st Exhibition of Tequilas, Mezcals, and other Mexican spirits in Coral Gables 2013. The event showcases spirits, cocktails, and food for attendees. ● CRAFT SPIRITS 'N COCKTAILS™ - Founded the 1st Exhibition of Craft Spirits and Cocktails in Miami in 2013. The event showcases spirit exhibitors along with 100+ various expressions and cocktails for attendees. ● MIAMI WHISK(E)Y MASH™ - Founded the 1st Exhibition of Whiskies in Miami in 2015. Showcases over 100 different expressions of whiskies from around the world. ● WALLBRAWL™ - Co-founded and launched as a live Art Competition/Exhibition, promoting local artists via a highly interactive art competition. Activations for Life is Art, Gables Under The Stars, Ronald McDonald House Charity, El Jimador Tequila, and Herradura Tequila. ● BAREKNUCKLE BARTENDER™/CRAFT BAR FIGHT - Launched a series of highly entertaining Bartender Competitions that enhanced brand visibility and interactivity with industry personnel. Encouraged creative competition and healthy sportsmanship while encouraging skills development. ● LEAF & DRAM™ - Creator, Researcher, Producer, and Host of a podcast focused on Spirits, Cocktails, and Cigars. Educating trade and consumers through weekly digital programming focused on pairings of cigars, spirits, and cocktails.

Food & Beverage consultant for The Wynwood Bar.Development of overall concept and beverage program.Creation and Management of Capital and Operations Expenditures budgets.Project management of construction, finance, purchasing, and public relations.

Enhanced corporate brand and piloted marketing strategies for multiple brands under the Drew Estate umbrella of cigars and experiential activations. Designed new marketing content, leveraging expertise in consultative selling and brand management, driving brand awareness, and building a strong client base. Exercised fiscal responsibility including P&L management. Onboarded new clients and managing client portfolio. ● Launched brand awareness events, creating impactful customer engagements to drive exponential growth and build brand loyalty. Worked closely with field sales and marketing teams to skillfully assess market needs and identify potential selling opportunities. ● Served as a Brand Liaison, launching targeted messaging to establish traction and brand recognition within competitive markets. Built strategic partnerships, capitalizing on industry networking opportunities through experiential activities and new product development launch events.● Authored the Sticks & Sips: The Cocktail Book, a cigar and spirits pairing guide and cocktail recipe book.● Spearheaded the launch of a highly anticipated and popular podcast. Researched, developed, produced, and hosted the non-product brand “Sticks & Sips: The Drew Estate Virtual Happy Hour”, providing brand awareness of product offerings along with weekly discussions concerning pairings of cigars, spirits, and cocktails.

Conceptualized and launched highly interactive consumer experiential events, creating opportunities for greater consumer engagement in key markets and brand awareness. Executed budget management for all consumer engagement events. ● Served as the Global Brand Ambassador for several products including, Brixton Mash Destroyer, Dove Tale Rum, and John Drew Rye Whiskey. ● Created meaningful collaborations with consumers, fostering a consumer-oriented service model. Maximized sales, leveraging brand image in On/Off-Premise locations and built strong consumer loyalty.● Designed a distributor education program that elevated product knowledge for Distributors, Off-Premise trade (chain locations) and On-Premise (management, waitstaff and bartenders) to improve consumer experience.

Piloted all development and implementation of the creative identity across the entire John Drew Brands portfolio. Nurtured a creative vision that was aligned with corporate mission, while maintaining a fresh approach to appeal to target market. ● Developed and launched the first Bourbon and Rum blended spirit into the market, building anticipation via strategic marketing and product development initiatives. ● Designed all marketing materials and labels, including submissions for COLA approval. Developed and executed marketing initiatives and strategies for each brand within the John Drew Brands portfolio. ● Managed two direct reports, Creative Director and Social Media Manager and oversaw budgets for all marketing activities including digital, social and event planning.

Deployed strategies that enhanced customer engagements, executing measurable customer acquisition programs that drove sustainable revenues and encouraged brand loyalty. Directed brand sales for all twelve states, overseeing cross-functional teams and creating a sales team model that provided continual professional development for sales staff in consultative selling, client-oriented services, and territory management. ● Elevated profitability potential, driving exponential growth for a new brand, progressing from 0 to 5000 case sales in 2018, over two years. Defined business objectives and set performance goals for sales team. ● Analyzed market demand competitive landscape, utilizing insights to develop brand pricing strategies, depletion allowances (DA’s), sales incentive programs (SIPs) and retailer incentive programs (RIPs).● Streamlined operations and established administrative controls, monitoring depletions, and conducting distributor audits for chargebacks, ensuring compliance with programming. ● Provided continued mentoring, to distributors, on brand and product information and value propositions. ● Identified new business opportunities via key account acquisition, partnerships, events, and promotions.

Social Studies Educator with specific focus on Economics, Government, and History. High School Football coach and Educational Excellence School Advisory Committee (EESAC) Chairperson.