Reset the strategy and pivoted the digital venture to drive growth. Successfully productized Orgchain, a blockchain-based traceability and engagement platform. Implementing transformation initiatives to expand the customer base.

- Held leadership responsibility for the Hutchmed Consumer Products Division, a CK Hutchison Group Company, directly reporting to the CEO- Successfully established and expanded the division's operations across North- and Southeast Asia (9 markets) through direct-to-consumer (DTC), business-to-consumer (B2C), and distributor channels- Built the largest Organic Baby, Food, Beverage & Beauty "one-stop-shop" in Asia- Identified, developed, and managed strategic partnerships with upstream and downstream stakeholders, fostering collaboration from manufacturers to end-consumers (F2B2b2C)- Developed and implemented portfolio and omni-sales channel strategies, focusing on "healthier-for-you" product categories and brands- Digitally transformed the initial business model into consumer-centric, data-driven future- Oversaw the Chinese pharmaceutical Maternal & Infant Supplement business, Zhi Ling Tong- Formed and led a highly motivated and successful team- Successfully delivered various cross-functional assignments and facilitated consensus-building around key strategic initiatives, such as corporate rebranding and related communications

- Asia roll-out of the natural/organic supply-to-retailer-to-consumer system across 9 Asian markets- Developed a commercialisation toolbox to facilitate sales, channel/KA, and category development strategies

- Successfully relaunched premium Beauty Brand based on Traditional Chinese Medicine (Sen) across luxury channels, including SPA, perfumery, and our own experience centres in Europe- Partnered with A.S. Watson in Hong Kong and Macao to create a marketing and launch platform for over 20 natural/organic consumer brands. Developed impactful trade and marketing campaigns targeting various consumer profiles leveraging CRM data, incorporating POS and in-store activations.

- Managed Schwarzkopf's Global Hair Trend-Styling portfolio, achieving double-digit sales growth and improved profitability through strategic product innovation- Demonstrated expertise in leading end-to-end marketing initiatives, including comprehensive marketing and media plans, creative development, and seamless execution

- Successfully revived the Hair Coloration brand LIVE through strategic consumer analysis, assortment rationalisation and innovation management

- Primary, in-house legal counsel for Henkel's Beauty business with over US$4bn sales in over 150 countries - Responsible for all Corporate, Regulatory, Licensing, Intellectual Property (IP) and M&A matters, including managing their global trademark portfolio with over 50.000 registrations- Successfully negotiated multiple licence agreements (incl. inter-company), contributed to shorten innovation pipeline's time-to-market, established regional hub (Henkel Arabia), led anti-counterfeiting initiatives