Frank Powers Email & Phone Number

Flint , Michigan

• Responsible for Local and Regional Sales maintain growing account list• Develop promotional programs along with radio flights• Established 30 new clients in the first 90 daysDuring my time here, I have seen countless projects from concept to completion. Some personal favorites include:Executed live fly over remote in a B-17 Bomber during festivalPromoted & built Back To The Bricks car cruise promotions for our station; including live remote during the 2016 opening ceremonies in the air with a vintage war bird" T-6 Texan" squadron fly over. Co-Developed / Brand Manager of Taste Test Tuesday program for Budweiser distributor / micro beers.High revenue builder opening multiple new accounts. Mother's Day promotionHigh revenue builder and opened new accounts in years 2013-2017.Father's Day promotion with Michigan International Speedway and NASCAR 2014.High revenue builder and opened new accounts in years 2013-2017.Built regional creative programs for Tim Horton's for Michigan

Michigan

Book and help plan event fly overs for vintage T-6 Texan Aerobatic team for patriotic and military events. Also able to preform live remote broadcast opportunities for radio stations while conducting fly over in air craft.

Owosso Michigan

Home of the 1225 Steam Locomotive which was used as a model for the movie “Polar Express…” Build theme excursions and produce promotional marketing platforms, to advertise the events, one per quarter. Secure sponsorships to offset each event and use their branding to gain more exposer.

Flint, Michigan, United States

Prospect and secure meetings and appointments with clients to invest in commercial air-time, consult with business owners / marketing directors, conduct research on media ratings, copyright commercial spots, develop effective radio schedules, deliver oral presentations and manage accounts.• Responsible for local & regional sales• Number 3 in new sales development, out of 10 sales executives on staff• Developed promotional programs along with radio flight’s, that sold out customers programs, from previous campaigns, that only achieved 40%- 50% sell through.• Increased pervious accounts by 20% from past Account Executive.

Flint, Michigan, United States

• Developed an effective LRM program showing increased sales growth with tracked accountability. • Designed and built content and material for local stores for use as learning guides.• Increased catering sales with new materials and incentives for partnering with other companies.• Implemented local store promotions to build brand identity and traffic.• Sought out and worked closely with area festivals and events for summer and spring catering opportunities.• Developed a product for resale, created the points of sale, ran test marketing and had positive results in the first quarter of hire. By the second quarter, procured national vendors to work with on this program.• Success of program showing with an over 90% sell through of product on the first day of implementation.• Developed relationships with General Motors, Ford Motors, area hospitals and auto plants to re-sell food at their locations with points of sale in their venue at no cost to the company.• Developed trade outs with Ford and local dealerships such as food for vehicle use dollar for dollar and advertising wraps for cars in trade as well.

Saginaw, Michigan, United States

Dynamic, top performing and disciplined sales and marketing director, recognized for inspiring people and organizations to act with a creative approach and deliver with sound factual numbers. Introduced and successfully promoted new products and services for the Red Bull Brand on premise and off premise. Solid interpersonal and communications, skills in building key alliances and partnerships to ignite sales performance and enhance corporate visibility.• Increased sales of products with existing accounts 20% -25%. (Walmart ,Kroger, Meijer, and c-stores)• Increased new account base from previous year over 20%. (Walmart, Kroger, Meijer and c-stores)• Increased points of sale, coolers stock and warm shelve space over 25% from previous year. (Walmart, Kroger, Meijer and c-stores)

Grand Blanc Michigan

Developed and built new products and improved current strategies for local and national companies to increase their sales and capture new customers with creative sales solutions. This entailed managing groups of fifteen plus people on various projects. Increased revenue and built new accounts for the following companies: Samuel Adams, Jones Soda, Nordlie Midwest Flower Wholesaler, Bio-Therm Cosmetics, Clinique, Applebee’s International, Jimmy John’s, Qdoba Mexican Grill, Tropical Smoothie Café, Damon’s Grill and ReadyMenu.com. • Ensured consistency of product positioning throughout customer touch points. • Opened twenty-eight new accounts for Jones Soda in the first thirty days in the Grand Blanc, Flint & Genesee County marketplaces.• Applied innovative cross marketing by partnering complimentary companies to offset costs and build brand identity thereby saving clients 30-50% on revenues. • Initiated a shift in brand image by targeting younger buyers, resulting in improved name recognition with that demographic by 12%.

Grand Blanc Michigan

Marketing Director over 28 managers operating in Michigan markets that earned well over $20 million in revenues. Analyzed market trends and long and short-term forecasting, worked with brand development, new product rollout management, coordinated advertising and marketing campaigns and internal and external communications, managed annual operating budget of $2,028,000. Procured $850,000 in advertising trade used for gifts, prizes and point of sale materials for monthly in store promotions.• Developed the “clubhouse” concept; including logo, clubhouse events coordinator (CEC) position, uniforms and overall atmosphere guidelines. • Tracked performance of all promotional events and RTO.• Developed promotional concepts, programming and execution. Results included: doubling each primary vendor’s promotional contributions, increased Anheuser Busch sales by 23% in a three-month period.• Procured a $33,000 promotional catering van from General Motors on trade for food and advertising.• Developed an on/off site local restaurant marketing program (LRM) by partnering with retail partners that increased Monday through Thursday traffic by 27%.• Developed a program targeted toward pharmaceutical representatives that increased the lunchtime business for pick up and delivery to physician’s offices by 20%.• Damon’s International created national March Madness promotions with Samuel Adams for 150+ stores. Procured over $65,000 in trade for prizes and point of sale advertising which increased food and beverage sales by 31%.