Development of retail channel, focus on product and marketing management. Greenfield opportunity to shape programs and procedures with scale as the focus.A combination of hardware and industrial retail distributors. Both large national groups such as Blackwoods, Total and Sydney Tools, through to small independent Industrial suppliers.

Responsible for the product development, marketing, sales and profitability of the Power Tools, Diagnostics and Merchandise ranges of SOTA. Achievements include:• Increased profit margin per unit and increased units sold.• Increased Customer retention through subscription program and variousmonthly trade in programs.• Two of three categories increased sales to all time high annual result.• Managed product development with both internal USA and Chinesefactories. As well as various third party suppliers.

- Responsible for 21 dealerships across NSW across multiple OEM brands.- Development, execution and measurement of a marketing plan budget of several million dollars.- Program consists of traditional marketing (media, sponsorship, etc), 3rd party classifieds (Carsales, Gumtree, etc) and the introduction of digital marketing to the business group.- Trialled and benchmarked over 20 digital marketing programs in the last six months from Geo Fencing to campaign retargeting.- Restructured all campaigns to increase conversion rate.- Developed two strategic digital marketing tools from scratch, one of which was the second best in relation to ROI of any marketing program we are using.- Increased sales leads per by 60-70% per month with a reduction in overall marketing spend per month.

• Responsible for planning and delivery of the sponsorship strategy for the Kawasaki Racing division• Reporting to the National Sales & Marketing Manager, this role encompasses over twenty satellite teams as well as the factory motocross and supercross race team• Also provided Kawasaki Racing Team's commercial partners with consultancy and activation in areas such as sponsorship activation, digital marketing, customer experience, ROI and sales supportAchievements• Largest commercial revenue generated in team's operating history• Lowest operating costs post GFC• Only team to successfully generate non industry commercial partners and industry recognition

• Responsible for the development, management sales and marketing of the accessories division of Kawasaki Motors Australia• Increased the profit margin from 30% to 45%• Increased overall sales revenue by 132%, 105% increase 2014 – 2015 and increased production by 300%• Strategic marketing plan achieved with less than 2% revenue

Part of the Ramcar group of companies, SuperCharge Batteries is manufacture of automotive, marine, industrial and motorcycle batteries of superior quality and value sold throughout Australia. • Supercharge presented some unique challenges, one of which was managing both the Australian and New Zealand territories• Delivered training to sales teams• Took the marketing budget from $300k to $1m• Complete marketing Mix overhaul of multiple product lines• Re-structuring multinational established company’s sales and marketing programs• National Account Tender Development and renewal• Industry awarded sponsorship program• The introduction of the Warranty Card, a program to meet the changes to Consumer Law that was designed as an innovative POS item• That quickly became the new industry standard, especially in retail environments

Global manufacturer of automotive appearance products, headquartered in the USA. The company's primary product lines include cleaning and polishing products for cars including glass, painted surfaces, uncoated metals, leather, wheels, and tires, for both the retail consumer and professional detailer markets.• Responsible for relaunching the Turtle Wax brand, ICE and Platinum product ranges in Australia as part of the ORICA group• Successfully rebranded the company and increased market share from 12th to 3rd and increased sales an average of 80% each year• Established national accounts and national ambassador campaign and events• Successfully rebranded the company and increased market share position from 12th to 3rd in 3 years (increasing units sold from 6,600 to 330,000)• Designed and executed national automotive lifestyle event campaign. Program ran in conjunction with a grass roots motorsport program consisting of Dray, Drift and Motorcycle racing. Apart from increased sales and brand awareness, the campaign was also responsible for increasing their ambassador network and media presence by 260%• Established national accounts with EVERY automotive retail chain the first 12 months of trading• Maintaining and developing account relationships through specialized marketing, sales and training campaign• Responsible for product development of the Platinum car care range which was also later released into the American automotive market.

Frank’s Paint & Panel has emerged as one of Australia’s most successful and highly awarded custom car restoration workshops. Managed the restoration of numerous vehicles from vintage classic cars, street machines, hot rods, muscle cars and modern concept vehicles.• Family owned Frank’s Paint and Panel emerged as one of Australia’s most successful and highly awarded custom car and bike workshops• Built the brand from infancy to Australian market leader• Developed and maintained both customer and corporate relationships across Australia and New Zealand • Developed the award winning website and the social media accounts, as well as edited video content and conducted photoshoots• Was the only custom car manufacturer at the time to generate numerous successful corporate endorsement programs• Developed a successful merchandise range• The only company to have a vehicle featured on the cover of all ‘Big Three’ automotive magazines (Autosalon, Cruizin, and Street Machine), all within the same year• The only custom car manufacturer to have won Australian Championships in all car categories (vintage, hot-rod, street machine, hi-tech and race).