PANONY is an incubator, investor and advisor for crypto and blockchain business. We assist 150+ startups worldwide with effective go-to-market strategies for successful launches, and consult Fortune 500 companies for their integration and expansion to the industry.PANews is PANONY’s institution and retail facing news outlet providing actionable insights of key developments and opportunities through timely analytic content, while it is also the only official co-curator of daily… Show more PANONY is an incubator, investor and advisor for crypto and blockchain business. We assist 150+ startups worldwide with effective go-to-market strategies for successful launches, and consult Fortune 500 companies for their integration and expansion to the industry.PANews is PANONY’s institution and retail facing news outlet providing actionable insights of key developments and opportunities through timely analytic content, while it is also the only official co-curator of daily blockchain news with Tencent News. Show less

• Built and managed strategic brand and marketing partnerships with local leading brands to create tailor-made ATL & BTL campaigns with integration of artists, contents, events, social media, retail activations and media into 360 integrated campaigns.• Led company services and business opportunities presentation to potential clients. Run sales cycle from identifying prospects to cold calling, in-person meeting, pitching, consulting, negotiating and closing.• Identified and… Show more • Built and managed strategic brand and marketing partnerships with local leading brands to create tailor-made ATL & BTL campaigns with integration of artists, contents, events, social media, retail activations and media into 360 integrated campaigns.• Led company services and business opportunities presentation to potential clients. Run sales cycle from identifying prospects to cold calling, in-person meeting, pitching, consulting, negotiating and closing.• Identified and developed new business opportunities - expanded clientele from local brands to global brands, bringing in 3 new clients on an average every month.• Pitched and secured targeted numbers of brand partnerships, across categories and industries, which included marketing initiatives from large scale events driving significant PR, to innovative and advertising campaigns and media partnerships. All underpinned by delivering consumer engagement with high commercial outcomes. • Sponsorships : - Secured deal with China Trust Bank for the title sponsorship of Jacky Cheung’s “A Classic Tour” Kaoshiung Tour of $5M TWD. - Secured deal with Kirin Green Label for the title sponsorship of Qing-Feng Wu’s “Green Life” Legacy Taipei Tour of $3M TWD Show less

Clients : Amway Taiwan & FamilyMart Taiwan• Tasked to be the sole liaison between clients and Dentsu, responsible in arranging cooperation between in-house creative and digital teams and developing collaborative marketing contents (ATL, TTL, BTL) aim at exceeding the clients’ sales KPI• Executed communication plans on product launch and promotional events for Amway Taiwan through digital marketing (content and mobile marketing, SEO & SEM, landing page) and media buying… Show more Clients : Amway Taiwan & FamilyMart Taiwan• Tasked to be the sole liaison between clients and Dentsu, responsible in arranging cooperation between in-house creative and digital teams and developing collaborative marketing contents (ATL, TTL, BTL) aim at exceeding the clients’ sales KPI• Executed communication plans on product launch and promotional events for Amway Taiwan through digital marketing (content and mobile marketing, SEO & SEM, landing page) and media buying • In charge of comprehensive brand management for Amway’s supplement and home tech products including Nutrilite Double X and eSpring; strategize various advertisement campaign and product placement • Responsible in the communication of merchandise designs, negotiation of production costs, production quality control on behalf of CVS FamilyMart Taiwan with outsourced manufacturers, approximately 120,000 pieces of mechardise per sales campaign and 3% to 5% of cost reduction depending on materials used on mechandise ★Highlights★• Outreached client’s media expectation of reach/view 6 million with engagement of 250,000 for 2017 Double X CP Value Campaign. Campaign resulted in a total reach of 15 million (achievement rate: 255.9%), total view of 10 million (achievement rate 173.3%), and total engagement of 396,132 (achievenment rate: 158.4%). Won Yahoo Taiwan September 2017 Best Video Ads Show less

• Performed overseas event planning and consulting for client on Sanrio HK’s exclusive event, Robot Kitty• Supported on-site operations and manpower allocation for the exhibition in Robot Kitty Chongqing and Singapore• Translated business related documents and events coordination e-mails from Chinese to English and vice versa

• Devised plans for potential venues to increase customer base and client outreach for future product release• Set and managed client expectations by giving supportive pricing response• Designed and published advertisements via various channels – web, magazines and catalogs. • Supported customers with specific concerns and detailed product information at offsite client sales meetings.Translator • Performed marketing literature, company handbook as… Show more • Devised plans for potential venues to increase customer base and client outreach for future product release• Set and managed client expectations by giving supportive pricing response• Designed and published advertisements via various channels – web, magazines and catalogs. • Supported customers with specific concerns and detailed product information at offsite client sales meetings.Translator • Performed marketing literature, company handbook as well as advertising materials translation from English to Chinese and vice versa.• Processed documents and files from European (Italy and Germany) suppliers with marketing managers for presentation. Show less

• Provided administrative support and processed sales paperwork for management.• Delivered sales presentation with Sales Director to CEO.• Managed warehouse shipments and deliveries.• Arranged international container transport schedules for freight and delivery.• Translated documents and files from Chinese to English.