Frank Torok Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, New York, Us

• Elevated from a product lead to portfolio lead for Colgate Palmolive home and personal care brands – overseeing seven-figure production budgets and advising on eight-figure media plans.• Led client relationships with senior level marketers, fostering open communication to meet campaign priorities and capitalize on upsell opportunities.• Introduced Fabuloso to the U.S. market with a category-disruptive campaign and organic social strategy.• Repositioned the Tom’s of Maine and Irish Spring brands, adeptly navigating complex goal re-alignment and bringing new visibility to underinvested brands and products. • Collaborated cross-functionally with integrated agency teams to deliver cross-channel advertising support and ongoing creative optimizations. • Managed a team of three direct reports, providing mentorship and career development opportunities.

Cognac, Charente, Fr

• Handpicked by the Giraud family to lead global marketing for Alfred GIRAUD French Malt Whisky.• Spearheaded all marketing efforts for Alfred GIRAUD French Malt Whisky, crafting a visionary brand strategy and pioneering an innovative communications framework.• Developed the "Seekers of Balance" brand campaign and revitalized all marketing assets, driving a 40% increase in revenue year-over-year.• Established the brand's digital ecosystem, including website development, global direct-to-consumer e-commerce infrastructure, CRM, SEO, and ROI-level analytic reporting.

New York, Ny, Us

• Directed global account management for PepsiCo, leading strategic initiatives in STEM, sustainability, and data science recruitment, resulting in a notable 25% revenue increase in 2020.• Positioned and launched the World War Zero climate initiative – collaborating directly with former Secretary of State, John Kerry and his daughter, Alex Kerry.• Managed new business activity for Chelsea Football Club’s Digital Ventures, overseeing product and brand strategy, creative development, and route-to-market planning for their augmented reality training app. • Oversaw the development and rollout of Carnival Cruise Line’s social, CRM, and direct mail campaigns.

Newport Beach, California, Us

• Set the content strategy, story curation and media for online magazine. Developed custom experiences, events, and media solutions for advertising partners.• Produced celebrity magazine cover shoots and editorial features in video and print, featuring notable figures like Bryan Cranston, Kevin Bacon, Gerard Butler, Justin Theroux and Christian Slater.• Traveled internationally to curate spirit, automotive, and travel content, while overseeing a team of freelance writers, photographers and videographers.Online Portfoliohttps://muckrack.com/frank-torok

New York, Ny, Us

• Invited by ExxonMobil to transition into an expanded role when Omnicom agencies were consolidated.• Directed all aspects of sports marketing (F1, NFL, NBA, MLB, NCAA), local advertising, sweepstakes, and activations for ExxonMobil in the U.S.• Created and implemented strategic growth plans and innovative campaigns for ExxonMobil’s biggest clients, including Circle-K, 7-Eleven, Andeavor and Blue Sky.

New York, Ny, Us

• Managed national campaign launches and activations for ExxonMobil in the US, leading to increased program investment, video production and web development.• Developed a content framework, best practices, and templates for local marketing initiatives, implemented across 500 branded wholesalers, resulting in incremental agency revenue.

New York, Ny, Us

• Contributed to the strategic and creative development of global brand campaigns for Waldorf and Conrad.• Oversaw the digital ecosystem for Virgin Atlantic in the U.S. and managed award-winning "Union JackSquare" and "No Ordinary Park Bench" (Cannes silver lion PR) activations.• Repositioned New York Organ Donor Network to “Live on NY” and managed their “Long Live NY” launch campaign – inclusive of an animated short by Academy Award winner Laurent Witz.

New York, Ny, Us

Responsible for assisting in case studies and competitive market analysis. Wrote and produced video tutorials for the Colgate project management extranet software. Managed production timelines for integrated marketing campaigns.