We are the strategy consultancy for modern brand management.If you ask us what strategy is, we say: strategy is the logic of joint action. We offer solutions within a holistic process that combines technological, economic and cultural perspectives. In this way, we help companies develop a meaningful positioning (purpose), anchor digitization in the corporate culture and create new space for innovation.Our clients experience working with DOROTHY as an enriching process that is… Show more We are the strategy consultancy for modern brand management.If you ask us what strategy is, we say: strategy is the logic of joint action. We offer solutions within a holistic process that combines technological, economic and cultural perspectives. In this way, we help companies develop a meaningful positioning (purpose), anchor digitization in the corporate culture and create new space for innovation.Our clients experience working with DOROTHY as an enriching process that is characterized by aha-moments, clarity and optimism. And it is also fun. Show less

We develop strategies for brand development and cultural change. By focussing on brand behavior and brand adoption we create ideas to make brands more human and give them a purpose. It is our goal to help brands grow - in business and character. We are convinced that today brands are not only defined by what they say, but what they do. And by what people do with them.

Leading the strategy & innovation unit in Düsseldorf, responsible for the agency’s strategic output across all units, disciplines and businesses. Working with a team of strategic planners, digital experts, media analysts and PR specialists creating brand strategies and holistic communication for clients like Philips global & DACH (Lighting, Consumer Lifestyle), Unilever (Dove, Langnese Cremissimo/Carte D´Or, Lätta, Rama, Sanella, Zwitsal, Fissan), Provinzial Insurance, BASF, K+S, Aral, toom… Show more Leading the strategy & innovation unit in Düsseldorf, responsible for the agency’s strategic output across all units, disciplines and businesses. Working with a team of strategic planners, digital experts, media analysts and PR specialists creating brand strategies and holistic communication for clients like Philips global & DACH (Lighting, Consumer Lifestyle), Unilever (Dove, Langnese Cremissimo/Carte D´Or, Lätta, Rama, Sanella, Zwitsal, Fissan), Provinzial Insurance, BASF, K+S, Aral, toom Baumarkt. Show less

Strategic planning for key clients Coca-Cola, E-Plus and Base. Global project for Procter & Gamble: Brand positioning, brand segmentation and portfolio strategy for Naomi Campbell Perfumes.

Responsible for digital planning and dialogue marketing for Vodafone, German Department of Commerce and GE. Strategic brand development and integrated campaign planning (eCRM, classical mailings, sales link, internal communication) for the launch of GE Money Bank on the German Market. Concept development for Vodafone (mobile shop and multi message service campaign for Vodafone Live), Telefónica Móviles (e-commerce platform) and Dupont (corporate website).

Responsible for the global relaunch of henkel.com including all national websites and digital applications on corporate and product level (B To C and B To B) and launch of the first online brokerage platform for Dresdner Bank.

Creating advertising, events and digital solutions for local clients (real estate company, radio station, event agency).