• Lead SEO director and consultant responsible for SEO Campaign & Pre-Post Major Website Migration & Launch: Spearheading the SEO responsibilities for Montefiore Einstein and the Albert Einstein College of Medicine website including the migration of Montefiore Einstein's digital properties to the new unified MontefioreEinstein.org website, ensuring a seamless transition and minimal disruption to users.• Comprehensive SEO Strategy Development: Designing and implementing a comprehensive SEO strategy tailored to the specific needs of Montefiore Einstein and Albert Einstein College of Medicine, resulting in improved search engine rankings, increased organic traffic, and enhanced online visibility for key healthcare services and educational programs.• Technical SEO Expertise: Addressed and resolved complex technical SEO issues during the migration process (pre and post), including URL restructuring, 301 redirects, crawlability, and indexability, to preserve and enhance the site's search engine rankings.• Content Optimization and Integration: Directed content audits and optimization processes, ensuring that all migrated content was updated, relevant, and aligned with the new website's objectives, resulting in improved user engagement and search engine performance.

• Led SEO initiatives for B2B and B2C clients and provided expert SEO subcontracting work for digital marketing agencies in Boston, New York, Houston, Chicago, Los Angeles and San Francisco. • Directed comprehensive and strategic SEO campaigns and developed SEO deliverables including SEO strategies, technical audits, keyword research, on-page SEO recommendations, competitor content gap analysis, content strategies, complex site migrations strategies, and more. • Managed client communications, oversaw SEO timelines, and delivered detailed, informative SEO performance reports and analysis to ensure optimal client satisfaction and project success.Highlighted SEO clients where I served as Lead SEO Director and Strategist include:• Consumer : Procter & Gamble (Crest, Tide, Febreze, Vicks, Olay, Swiffer, Herbal Essences, Scope Oral-B, Secret), Hasbro, Colgate, Degree, Cartier, Huggies, Kleenex, Suave, Clarks, Lindt• Cosmetics : Revlon, Almay, Morphe, REM Beauty, CoverGirl, SK-II, Jaclyn Cosmetics, Botox• Education : Berklee College of Music, Bay Path University, Houghton Mifflin Harcourt• Entertainment : A&E Network, History Channel, Biography Channel• Financial : John Hancock Investments, L.E.K. Consulting, LLC Attorney, NFIB • Food : Nestle, Sam's Club, Hannaford, Dole, Equator Coffees, McCain Foods• Pharmaceutical : Pfizer, Novartis, Biogen, Sanofi, Levitra, Avonex, Enablex, Prilosec• Healthcare : UVA Health, Lifeline Medical Alert Systems, LivaNova, MDVIP• Insurance : Blue Cross Blue Shield, Blue Cross Blue Shield FEP • Real Estate : Coldwell Banker (lead SEO Strategist for US site for 5+ years)• Technology : Red Hat, Microsoft 365, Facebook Novi, iRobot, Iron Mountain, Schneider Electric• Travel : Holland America Cruise Line, Seabourn Cruise Line• Automotive : Pennzoil, Quaker State, Continental Tire, General Tire• Hundreds of high profile domains & web properties across all verticals

• As Director of Product Development and SEO at MyStockFund, a leading online stock trading and fractional share investing company, I spearheaded the development of SEO-driven product enhancements, marketing strategies, and client-acquisition features. These initiatives were strategically optimized for exceptional search engine performance.• Focused on achieving top search engine results, I collaborated extensively with both internal and external teams to strategize product enhancements and coordinate the complete development cycle for MyStockFund, as well as numerous other financial products within the company’s portfolio.

• As SEO Director at Banks.com (based in San Francisco, CA), I played a pivotal role in improving search engine visibility and leading content development initiatives for the company's high-profile domain and web properties including Banks.com, IRS.com, Look.com, Camps.com, among others.• Managed a team of 5 SEO specialists and content writers focused on significantly enhancing online visibility, competitiveness, web traffic, and user engagement.

• As the very first SEO Director for Catalyst Digital (the search and social agency for GroupM), I had the privilege of leading and managing successful campaigns for the most important SEO clients that included Fortune 100 companies across highly competitive spaces including pharmaceuticals, consumer products, finance, television/entertainment and more. • Notable clients under my guidance included Procter & Gamble, Pfizer, A&E Network, Sanofi-Aventis, Novartis, History Channel, Biography Channel, Biogen Idec, and American Management Association (AMA). • Through my strategic expertise, technical background, and industry knowledge, I implemented robust search engine strategies that elevated the online presence and visibility of these esteemed brands, resulting in increased organic traffic, enhanced brand recognition, and ultimately, improved business outcomes.

• Developed and coded server-side and front-end business intelligence websites and applications (JAVA, ASP, JSP, HTML, JavaScript) that featured critical financial data extracted from multi-dimensional databases for executives. • Skilled in crafting interactive online user interfaces, dashboards and reports for clients including Fidelity, Bayer Pharmaceutical, Snapple Beverage Group, Toys"R"Us International, and Northeast Utilities.