Seasoned insurance professional, business manager and consumer rights advocate, Frank Avitabile has over 40 years’ experience in the industry. This includes senior management for large insurance firms and in his own risk advisory practice.Frank is currently an independent consultant and the Principal Advocate at Insurance Claims Advocacy Australia (ICAA), which he founded to help people navigate the personal insurance claims process. Facing a serious health scare earlier in life forced Frank directly into the experience of making a personal insurance claim – this lends Frank a true insight into what many people go through when making a claim for life insurance, income protection, TPD or trauma. Through ICAA, Frank’s team offers clients a wealth of practical expertise honed through four decades in the industry. In what can be very difficult days, ICAA clients feel supported and looked after through Frank’s considerate approach.Frank worked with Complete Risk Analysis (CRA) for over a decade and in this time built valuable relationships across the network of major insurers, as well as many referring financial planning and accountancy practices. At CRA, Frank led the firm’s first dedicated Group Insurance portfolio, which is today a thriving division of the firm. He has an in-depth understanding of each form of personal insurance policy and risk analysis and is passionate about helping people achieve a seamless and successful claim outcome wherever possible. Through every interaction, Frank is committed to delivering exceptional service and outcomes to the client.Having regularly presented at industry conferences on personal insurance and risk insurance planning, Frank is a voice of authority with a refreshingly caring approach. His days outside of consulting and ICAA are spent with his wife and beautiful grandchildren, often taking the opportunity to travel.(Words: Beth Barrett Copywriting)