As Director of New Growth Ventures and Partners in Blackbaud’s global payments business, I’m responsible for helping simplify payment processing for nonprofits worldwide by expanding the footprint of Blackbaud’s payment platform and API. Identifying, analyzing, negotiating, managing and executing upon opportunities and partnerships as well as understanding how to build relationships for both short- and long-term value are central to my role. Ultimately, I’m responsible for driving hyper-growth through new product development, establishing a thriving partner network, and long rang strategic planning.Specialties: Business Development, Strategic Partnerships, Identifying Profit Opportunities, Product Conceptualization & Development, Payments, Negotiating / Deal Structure, Contract Development, Competitive analysis, Payment Processing, Credit Card, Payment Solutions, Credit Cards, Debit Cards, Merchant accounts, eCommerce, Payment Gateway solutions, PCI DSS expertise.Serving the nonprofit and education sectors for over 30 years, Blackbaud (NASDAQ: BLKB) combines technology and expertise to help organizations achieve their missions. Blackbaud works with more than 29,000 customers in over 60 countries.

Responsible for leading a team focused on developing and executing multi-channel inbound demand generation programs and campaigns that build positive brand sentiment, engage key influencers, generate new leads, grow pipeline and contribute to the bottom line. B2B marketing campaigns include web strategy, search engine marketing (SEO/SEM/PPC), social media engagement, online advertising (using platforms like Bizo, SnapApp, and others), content marketing (leveraging Kapost) and syndication, influencer outreach, and marketing automation (leveraging Marketo).Highlights: ► Grew bookings by over 20% YoY and leads by over 15% YoY for three consecutive years.► Improved social media engagement for demand generation campaigns resulting in website traffic growth of 11+% YoY for three consecutive years.► Grew website traffic by over 30% YoY for three consecutive years through multi-channel paid, owned, and earned media strategy.► Launched Search Engine Marketing (SEM) programs that now account for nearly 10% of total website traffic. ► Implemented website personalization and targeting strategy that resulted in time on site doubling, bounce rates decreasing by 40%, and conversions being 156% better than site average.► Launched most successful eBook ever published by Blackbaud -- over over 5,000 downloads and 4th most viewed page on blackbaud.com.► Developed talent, grew digital marketing team, and leveraged external vendors to include copywriting, editorial and design capabilities.► Increased content marketing output by producing a variety of whitepapers, infographics, videos, ebooks, webinars, SlideShares, blogging, and more that have been leveraged in numerous multi-channel marketing campaigns. [See a few examples below ⬇]► Streamlined content production and operations by leading a cross functional-team of people from around the company that was responsible for creating the formal process, documentation, and implementing new content marketing technology.

Responsible for product branding, market segmentation and positioning, defining and understanding the competitive landscape, developing go-to-market strategies, pricing, packaging, sales enablement and B2B demand generation.Results: Launched new offerings that helped grow bookings by 192%, units sold by 103%, and improved win rates by 15%.

Responsible for leading a team of consultants and ensuring the successful delivery of consulting services for a large number of simultaneously running projects, hitting team utilization targets, growing revenue in assigned accounts, and partnering with sales and marketing to create new service offerings, create efficiencies and more effectively sell professional services.Results: Successfully managed technical and creative teams that brought in millions of dollars in services revenue, consistently hit team utilization, and rolled out numerous new service offerings.

I write about content marketing, search marketing, social marketing, and online fundraising for The Content Strategist, Content Marketing Institute, HubSpot, and Mashable, and I contribute to industry publications like Fundraising Success Magazine, npENGAGE Magazine, Beth's Blog, The Chronicle of Philanthropy and others.