Frank Esposito Email & Phone Number

Philadelphia, Pa, Us

New York, Ny, Us

Operate within a multifaceted and all-encompassing management-level role, handling multiple responsibilities with precision and accuracy while successfully turning around underperforming operations. Built end-to-end social media department through devising and optimizing systems, and operations while customizing, streamlining, and enhancing innovative processes and functions. Perform an integral role, building marketing department; overseeing teams, resources, and client engagements; and overseeing a budget of up to $1M Earned increased responsibilities and promotion based on achievements, performance excellence, and work ethic while generating significant revenue growth for fast-growing whiskey brand at 41% on year-over-year basis Utilize strategic vision and formulate business solutions in alignment with target client requirements, adapting seamlessly to market changes, and thriving within highly challenging and complex work environments Revamp the social media department from community management-only practice to comprehensive marketing department with $MM budgets Measure program performance using analytics to identify appropriate KPIs while reporting performance to stakeholders in an efficient manner Optimize client brand performance by revamping online imaging, updating bottles and labeling to promote new style in alignment with consumer needs Oversee day-to-day messaging and large Tentpole campaigns for world’s 2nd largest bourbon brand, contributing towards selling 3M+ new cases and outpacing category growth 7.3% (2019) by following industry best practices Design data-driven media planning strategies while advising and addressing media-related issues based on changes in direction, goals, and budgets, coupled with advanced understanding of marketing and advertising principles

New York, New York, Us

 Offered consulting and advisory services while leveraging technology initiatives to promote innovative product deliverables Consulted, directed, and steered end-to-end operations regarding pre-launch beta phase through global launch on App Store and Google Play Store Oversaw social media expansion from inception-to-execution Expanded social media exposure from zero to 3M+ within three months through strategic product launch initiatives Managed corporate partnerships with Euro League Basketball and the UFC

New York, Ny, Us

 Utilized appropriate data and analytics while creating new social media content strategy to lift Facebook and Instagram engagement rates from 1.2% to 3.5% and 1.7% to 3.8% respectively in an effective and optimal manner Led high-performance team, handling largest campaign in company history in liaison with Feeding America, thus achieving donation of 500K+ meals Transformed and revamped YouTube page by optimizing SEO while increasing views 200% and traffic to site 120%, along with improving and enhancing organic social media customer acquisition and retention 150% Oversaw inter-brand partnerships while working with social media influencers and podcast partnerships Collaborated with marketing team to craft Freshly’s voice and visual style Executed social media asset creation process and content calendaring system

New York, Us

 Built social media department, digital product offerings, and campaigns in alignment with target market requirements and client-centered specifications to maximize revenue growth, profitability, and overall customer success Managed clients during the Super Bowl, Grammy Awards, and Academy Awards while strategizing social media integration

Brooklyn, Ny, Us

 Operated as the project lead, pitching marketing for Nike women's products and secured new business agreement, thus directing impactful and large-scale holiday campaigns while maximizing revenue growth and profitability Managed corporate client engagements, including Delta Airlines; led new initiatives and internal social media operational execution and best practices Improved social media performance and built innovative online operations for several organizations, including one of Asia’s premier cosmetic brands and major movie theater chain

 Spearheaded creative direction of new flavor contest for consumer snack brand (Lay’s and Ruffles) and drove $1M+ in incremental sales (8.8% increase) and 6x Twitter CPG average within three months Restructured liquor brand’s digital strategy, resulting in the brand’s best year ever, thus winning “Market Watch Spirit of the Year Award” Cultivated POV strategies for emerging platforms regarding multiple brands - while traveling across the country for various live events to compile assets Proactively turned around and revitalized underperforming brand from worst to best in the portfolio and built foundation of social media functions Member of NY/NJ NFL Super Bowl host committee, providing strategic insights, communications excellence, and content messaging to engage target audiences

New York, Ny, Us

 Served as an account executive for the NFL and NY Jets while handling brand management, along with steering client engagement, acquisition, and retention Administered online communities on several platforms, including Facebook, Twitter, Pinterest, Instagram, Foursquare, Tumblr, WordPress, and Google+ Crafted and created Twitter Sweepstakes, involving One Direction for a snack brand, while growing Twitter community 30% in five days Launched successful promotional campaign for pet food company with multi-Grammy award-winning artist Conceptualized new and edgy voice for beverage brand which achieved 1.1M+ fans and 30K+ followers

New York, Ny, Us

New York, Ny, Us

 Operated as a main contributor for managing social media strategy andcreating content for a start-up social networking/parenting website Attended live sporting events and interviewed athletes such as Carl Lewis Initiated and launched new website and oversaw social media engagements Ghostblogged for retired New York Mets All-Star Relief Pitcher, John Franco

 Gained brand awareness for clients by utilizing powerful social media strategies Wrote press releases for clients and received placements in publications such as The Economist Created blog content and wrote white papers for clients  Assisted in the launch of a new music social media website

New York City, Ny, Us

 Wrote press releases for firms ranging from toy-makers to financial-investment firms Created media books to generate press for new firms or firms unveiling new services or products Performed client and competitor research daily to ensure current information was in use at all times Constructed media lists, communicated with media, and landed media placements for clients

 Revitalized Baruch College’s Executives on Campus program. This included advertising to students, creating a new logo, taglines and flyers, social media marketing, and revamping the website Collaborated on an advertising campaign for the newly remodeled Jamaica Performing Arts Center in Queens, New York and reached our goal of increasing the customer base by 20% Created and won an advertising campaign responding to a Business Wire (a Berkshire Hathaway Inc. company) RFP

Bachelor Of Business Administration, Advertising & Marketing Communications Management

Business Administration And Management, General