Frank Esposito Email and Phone Number
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Performance-driven, dynamic, and innovative-minded Social Media and Marketing Management Professional with 10+ years of experience in overseeing media marketing operations from concept-to-completion while cultivating innovative strategies and directing marketing efforts to boost revenue growth and profitability. Possess a proven track record of aligning products and services with client requirements; managing content and marketing strategies; designing, planning, and executing social media campaigns; creating a solid network of strategic partnerships; and building out entire social media departments from inception-to-execution. Subject matter expertise in social media operations management, sports & entertainment initiatives, project leadership, campaign content development, and formulating creative insights to support social media development Employ an entrepreneurial mindset while identifying opportunities, cultivating competitive advantages, generating differentiated solutions, and driving revenue growth, profitability, and business expansion Champion all aspects of branding and product positioning, creative marketing, and storytelling activities to increase customer base and revenue, along with promoting online customer engagement, acquisition, and retention Verifiable success in managing social media platforms and optimizing business growth by using paid and organic digital marketing channels, coupled with advanced analytics capabilities and aptitude for quantitative analysis Showcase in-depth exposure in digital marketing technology and providing data-driven approach across the marketing value chain while managing high- performing teams, budgets, and events within challenging work environments Deliver impactful recommendations to formulate winning marketing and branding strategies, while using results-focused insights and analytical skills to cultivate goal-oriented solutions in alignment with target requirementsCORE COMPETENCIES- Customer Relationship Management- Continuous Process Improvements- Strategy Development & Execution- Revenue Growth & Profitability- Client Acquisition & Retention- Optimum Resource Allocation- Project Lifecycle Management- Strategic Planning & Analysis- Consultative Solution-Selling- Performance Management- Community Management- Collaborative Leadership- Training & Development- Campaign Development- Campaign Development- Creative Mindset- Stakeholder Engagements- Partnership Development- Relationship Building
Red Tettemer O'Connell + Partners
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Director Of Digital StrategyRed Tettemer O'Connell + Partners Dec 2020 - PresentPhiladelphia, Pa, Us
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Associate Director, Social MediaMethod¹ (Formerly Xenopsi) Sep 2018 - Nov 2020New York, Ny, UsOperate within a multifaceted and all-encompassing management-level role, handling multiple responsibilities with precision and accuracy while successfully turning around underperforming operations. Built end-to-end social media department through devising and optimizing systems, and operations while customizing, streamlining, and enhancing innovative processes and functions. Perform an integral role, building marketing department; overseeing teams, resources, and client engagements; and overseeing a budget of up to $1M Earned increased responsibilities and promotion based on achievements, performance excellence, and work ethic while generating significant revenue growth for fast-growing whiskey brand at 41% on year-over-year basis Utilize strategic vision and formulate business solutions in alignment with target client requirements, adapting seamlessly to market changes, and thriving within highly challenging and complex work environments Revamp the social media department from community management-only practice to comprehensive marketing department with $MM budgets Measure program performance using analytics to identify appropriate KPIs while reporting performance to stakeholders in an efficient manner Optimize client brand performance by revamping online imaging, updating bottles and labeling to promote new style in alignment with consumer needs Oversee day-to-day messaging and large Tentpole campaigns for world’s 2nd largest bourbon brand, contributing towards selling 3M+ new cases and outpacing category growth 7.3% (2019) by following industry best practices Design data-driven media planning strategies while advising and addressing media-related issues based on changes in direction, goals, and budgets, coupled with advanced understanding of marketing and advertising principles -
Senior Social Media StrategistHeed, Llc Feb 2018 - May 2018New York, New York, Us Offered consulting and advisory services while leveraging technology initiatives to promote innovative product deliverables Consulted, directed, and steered end-to-end operations regarding pre-launch beta phase through global launch on App Store and Google Play Store Oversaw social media expansion from inception-to-execution Expanded social media exposure from zero to 3M+ within three months through strategic product launch initiatives Managed corporate partnerships with Euro League Basketball and the UFC -
Senior Social Media ManagerFreshly Inc. Jul 2017 - Dec 2017New York, Ny, Us Utilized appropriate data and analytics while creating new social media content strategy to lift Facebook and Instagram engagement rates from 1.2% to 3.5% and 1.7% to 3.8% respectively in an effective and optimal manner Led high-performance team, handling largest campaign in company history in liaison with Feeding America, thus achieving donation of 500K+ meals Transformed and revamped YouTube page by optimizing SEO while increasing views 200% and traffic to site 120%, along with improving and enhancing organic social media customer acquisition and retention 150% Oversaw inter-brand partnerships while working with social media influencers and podcast partnerships Collaborated with marketing team to craft Freshly’s voice and visual style Executed social media asset creation process and content calendaring system -
Social Media DirectorCrossmedia Jan 2017 - Jun 2017New York, Us Built social media department, digital product offerings, and campaigns in alignment with target market requirements and client-centered specifications to maximize revenue growth, profitability, and overall customer success Managed clients during the Super Bowl, Grammy Awards, and Academy Awards while strategizing social media integration -
Social Media LeadHuge Oct 2015 - Aug 2016Brooklyn, Ny, Us Operated as the project lead, pitching marketing for Nike women's products and secured new business agreement, thus directing impactful and large-scale holiday campaigns while maximizing revenue growth and profitability Managed corporate client engagements, including Delta Airlines; led new initiatives and internal social media operational execution and best practices Improved social media performance and built innovative online operations for several organizations, including one of Asia’s premier cosmetic brands and major movie theater chain -
Head WriterDeep Focus Aug 2013 - Oct 2015 Spearheaded creative direction of new flavor contest for consumer snack brand (Lay’s and Ruffles) and drove $1M+ in incremental sales (8.8% increase) and 6x Twitter CPG average within three months Restructured liquor brand’s digital strategy, resulting in the brand’s best year ever, thus winning “Market Watch Spirit of the Year Award” Cultivated POV strategies for emerging platforms regarding multiple brands - while traveling across the country for various live events to compile assets Proactively turned around and revitalized underperforming brand from worst to best in the portfolio and built foundation of social media functions Member of NY/NJ NFL Super Bowl host committee, providing strategic insights, communications excellence, and content messaging to engage target audiences -
Social Media Communications ManagerDeep Focus Aug 2013 - Dec 2014
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Assistant Account ExecutiveVaynermedia Dec 2011 - Aug 2013New York, Ny, Us Served as an account executive for the NFL and NY Jets while handling brand management, along with steering client engagement, acquisition, and retention Administered online communities on several platforms, including Facebook, Twitter, Pinterest, Instagram, Foursquare, Tumblr, WordPress, and Google+ Crafted and created Twitter Sweepstakes, involving One Direction for a snack brand, while growing Twitter community 30% in five days Launched successful promotional campaign for pet food company with multi-Grammy award-winning artist Conceptualized new and edgy voice for beverage brand which achieved 1.1M+ fans and 30K+ followers -
Community ManagerVaynermedia Dec 2011 - Oct 2012New York, Ny, Us
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Associate Community ManagerVaynermedia Dec 2011 - Mar 2012New York, Ny, Us
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Marketing SpecialistGalaxy Partners Corp. Jan 2011 - Dec 2011 Operated as a main contributor for managing social media strategy andcreating content for a start-up social networking/parenting website Attended live sporting events and interviewed athletes such as Carl Lewis Initiated and launched new website and oversaw social media engagements Ghostblogged for retired New York Mets All-Star Relief Pitcher, John Franco
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Social Media ManagerContent Written Sep 2010 - Feb 2011 Gained brand awareness for clients by utilizing powerful social media strategies Wrote press releases for clients and received placements in publications such as The Economist Created blog content and wrote white papers for clients Assisted in the launch of a new music social media website
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Public Relations InternSouthard Communications Feb 2010 - Jun 2010New York City, Ny, Us Wrote press releases for firms ranging from toy-makers to financial-investment firms Created media books to generate press for new firms or firms unveiling new services or products Performed client and competitor research daily to ensure current information was in use at all times Constructed media lists, communicated with media, and landed media placements for clients -
Account ManagerPark Bench Marketing Feb 2010 - Jun 2010 Revitalized Baruch College’s Executives on Campus program. This included advertising to students, creating a new logo, taglines and flyers, social media marketing, and revamping the website Collaborated on an advertising campaign for the newly remodeled Jamaica Performing Arts Center in Queens, New York and reached our goal of increasing the customer base by 20% Created and won an advertising campaign responding to a Business Wire (a Berkshire Hathaway Inc. company) RFP
Frank Esposito Skills
Frank Esposito Education Details
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Baruch CollegeAdvertising & Marketing Communications Management -
Iona UniversityGeneral
Frequently Asked Questions about Frank Esposito
What company does Frank Esposito work for?
Frank Esposito works for Red Tettemer O'connell + Partners
What is Frank Esposito's role at the current company?
Frank Esposito's current role is Director of Digital Strategy at Red Tettemer O'Connell + Partners.
What is Frank Esposito's email address?
Frank Esposito's email address is fr****@****ail.com
What is Frank Esposito's direct phone number?
Frank Esposito's direct phone number is +191435*****
What schools did Frank Esposito attend?
Frank Esposito attended Baruch College, Iona University.
What are some of Frank Esposito's interests?
Frank Esposito has interest in Social Media, Snowboarding, Advertising, Sports, Music, Movies.
What skills is Frank Esposito known for?
Frank Esposito has skills like Marketing Strategy, Public Relations, Social Media, Advertising, Online Marketing, Social Media Marketing, Marketing Communications, Digital Marketing, Copywriting, Social Networking, Blogging, Web Analytics.
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