Frank Boering Email & Phone Number

Dubai, United Arab Emirates

Oversee the management of current Global, Regional, and Local Key Accounts by formulating distinct Key Account Plans and uncovering additional prospects within these accounts. Develop a prospective list of new potential accounts and pinpoint a fundamental product portfolio tailored for key accounts.Collaborate with these accounts, fostering joint business plans aimed at enhancing the market share of liquids and sauces supplies in alignment with their growth objectives.Facilitate the evolution of existing key account customer relationships, shifting from mere commercial transactions to mutually beneficial partnerships. Construct a strategic framework with each customer, aligning growth projects for specific liquids and sauces with their expansion strategies. The ultimate aim is to establish enduring, mutually advantageous partnerships that contribute to both parties' success.- Define, develop, and implement key account management strategies throughout the MEA region.- Transform the overall approach from supply-centric to customer-centric.- Work closely with the New Product Development team to align with and fulfil the objectives outlined in the customers' promotional calendar.- Set and achieve top-line regional targets by gaining an understanding of key customer needs.- Market forecasts and demand planning.- Collaborate with internal and external stakeholders to guide profitability and generate new sales.- Cultivate a customer service-oriented mindset and encourage effective collaboration with the customer service team.- Forecasting, planning and preparation of budget.- Develop, prepare and implement agreed sales & promotional plans for key accounts consistent with overall sales, volume and pricing goals. - Team building and management, from recruitment to daily performance management.

Dubai, United Arab Emirates

As the outbreak of the Covid pandemic and the subsequent lockdowns started just as I finished my career break, I started to trade in cryptocurrencies and stocks full-time in order to get back into a steady work routine, regain focus and a work mindset as well as for an income alternative.- Conduct fundamental primary research on blockchain technologies and cryptocurrencies, researching white papers and tokenomics.- Manage trades based on chart patterns, global news, market rumours and social media.- Analyse market conditions to determine optimum times to execute transactions and exit strategies.- Review financial periodicals, stock reports, business publication and other material to identify potential investment opportunities and keep abreast of trends affecting market conditions.- Research and analysis of other sources of financial investment growth opportunities through investment publications, quarterly earnings reports, and trading platforms analysis.- Alternative investments in Non-Fungible Tokens (NFT’s), crypto staking and fine wines.

Dubai, United Arab Emirates

After developing a five-year strategic plan for the region in my previous role, I accepted the challenge to set up a new division focussed purely on international key accounts. This required extensive analysis of all accounts, their local franchisees, distribution networks as well as our market position, in order to devise a IKA plan & budget for the region. Once this was completed I recruited Key Account Managers to work in a matrix format with the Country Managers, and develop an overall strategy in line with the regional five-year plan.Responsibilities:- Develop a strategic five-year plan for the newly established IKA division.- Lead, manage and develop a new team of International Key Account Managers.- Create, implement and exceed annual operating plan within the first year.- Build and maintain strong relationships with all major International Key Accounts within the region.- Maintain and develop internal and external relationships throughout the organisation.- Coordinate and facilitate between Production, QA, New Product Development, Marketing and Customer Service departments to meet customer needs.- Represent the region at both our European and US corporate meetings.- Analyse commercial performance and take appropriate actions to sustain and improve.- Closely align Sales and Marketing activities by information exchange and joint activities.- Manage the overall customer performance by contract and forecast management.- Monitor competitor activities throughout the region and accounts.

Dubai, United Arab Emirates

Reporting to the Director of Export in Europe and the Vice President of International in the US, managing all aspects of the food service and retail distribution business across 13 countries in the Middle East. Responsible for maximising sales and profitability of the region through the development of new and existing business, leadership of sales organisation, establishing strategic direction and annual plan development.Responsibilities- Manage, train and motivate a team of country managers throughout the region.- New territory development through strategic initiatives.- Integration of sourcing from Europe and US for the region.- Restructured the sales management team of the company business unit.- Develop and implement multiple distribution models, splitting food service and retail.- Preparation of annual budgets, zone, country and key account plans.- Monthly executive reports to top management.- Set pricing policy and price structures, managing margins and budgets.- Manage monthly forecasts for production, based on customer account plan.- Develop and implement sales & marketing strategies to increase market share.- Managing existing distributors and appoint new distributors in existing and new territories.- Develop and implement product and sales training for customer’s personnel.- Inter-departmental communication and cooperation.- Travel extensively within sales area to build up and maintain customer relationship.- Oversee the introduction of new products into the region.- Identify and develop new revenue opportunities in QSR and Casual Dining.- Assign market share and distributor targets and marketing budgets per country.- Manage sensitive key accounts directly, building long term sustainable relationships.- Interview and recruitment of new staff.- Manage the regional implementation of CRM system.- Conduct market research, trend analysis and monitoring of competitors by channels.- Ensure implementation of company policy and strategies.

Dubai, United Arab Emirates

Employed to take over and improve the company’s Hypertherm plasma cutter distribution division. Once this division was established, I was promoted into the oilfield operations department responsible for their equipment, QHSE and operational logistics divisions while retaining management responsibilities for the Hypertherm distribution division.To gain further experience in different working environments and to different standards and legislations, I spent considerable time travelling world wide to both land based and offshore oil rigs working on international inspection contracts, either working as part of a team or to audit the work done by our inspection teams. Major clients included Ensco, Pride, GSF, Transocean, Noble, Maersk, Atwood, Saipem, Pemex and Shell.Whilst at the head office in Dubai I provided extensive logistics, training and scheduling support for the inspection department, as well as managing work scopes and contract schedules. Doubling up as equipment manager, I organised the calibration and maintenance of inspection tools & equipment as well as interfacing with the QHSE department controlling online reporting, software upgrade’s, kick-off meetings and all aspects of the QA and HSE management function. Responsibilities- Manage the lifting gear inspection teams and auditors.- Operations, equipment and logistics coordinator.- Liaise with clients on their needs and requirements.- Organising mobilisation/demobilisation of staff to onshore and offshore installations.- Ensure all client and international standards were up to date and followed.- Liaise with international suppliers for purchasing of equipment and consumables.- Ensure all Health and Safety policies and procedures were adhered to at all times.- Oversee the companies Quality Assurance system.- Supervise all internal and external audits.- Senior IT administrator in charge of the company’s IT department.

United Arab Emirates

Tasked to head up and rebuild the diving department of Al-Boom Marine from the bottom up. Delivered a turnaround in performance with a 124% growth in revenue and grew the team from 3 to 12 staff. Moved from a 2,400sq. ft shared premise to a 15,000sq. ft stand alone centre and opened two additional branches, covering both coast lines of the UAE. Acquired distribution right for several major diving brands such as Aqua Lung, Sea Quest and Suunto. With so many new young staff on board my emphasis was on training & team building, creating a high level of motivation and understanding of our products & services, in a positive work environment.Responsibilities- Plan, coordinate and manage the day to day operations of the business. - Develop and motivate a multinational team.- Set annual budgets, monitor market trends, formulating strategies and tactics.- Assess the profitability and financial viability of new business opportunities.- Formulation and implementation of sales and marketing plans and strategies.- Liaise closely with the financial controller for optimum utilisation of resources.- Responsible for all promotions, print advertising, press releases and web sites.- Create, implement and oversee company policies and procedures.- Marketing research and networking for business development purposes.- Manage government contracts for equipment supply.- Design and create a new corporate image.

United Arab Emirates

With the introduction of copyright law, Media World was established as the Paramount and Universal Studios home rental & retail distributor. Progressed within this company from Sales Supervisor to General Manager, in charge of daily operations with budget responsibilities for P&L, Sales and Marketing.Responsibilities- Manage, train and coach a growing sales team from an initial 3 up to 16 staff.- Ensure revenue, costs and sales were maintained within budgeted levels.- Manage twenty four months advanced forecasting plan.- Plan and launch monthly movie release campaigns and promotions.- Manage key corporate accounts.- Develop new business based on thorough market understanding, research and analysis.- Maintain a healthy and positive relationship with the Ministry of Information’s censorship department.- Set up and implement central warehousing and organise and manage its inventory system.- Provide principal's with commercial & sales information relating to the region and their product.

United Arab Emirates

Senior Instructor for a 5 Star diving centre which catered to a wide variety of clients both local and international. Required excellent customer service skills in addition to great organizational abilities. This position helped develop my communication, interpersonal and presentation skills.Responsibilities- Teaching all levels of PADI scuba diving courses in classrooms, swimming pools and the ocean.- Stock control and purchasing of training materials and equipment.- Organise and run diving charters for local residents, tourists, the USO and Royal Navy.- Assist in the marketing of the dive centre.- Design and implement the monthly newsletter.

Education record

General Certificate Of Education At Ordinary Level