Frank Caron's Location
United States, United States
Frank Caron's Contact Details
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About Frank Caron
Hi! I’m Frank. I love helping teams use tech to build better businesses.I’ve been shipping and selling software for two decades. With $85M in closed deal contribution during my time in sales, more than $250M in product shipped as a PM and PMM, and 10+ tech certs as well as 4 patents behind me as a dev, I've been lucky to work in and contribute to both the build and the sell sides of tech businesses.Over the years, I've had the opportunity to study markets, find pains, test hypotheses, develop solutions, position and launch product, deliver value, generate pipe, close deals, and quantify impact. I'm willing to blend methodologies, technologies, and tools based on the customer challenges at hand. I take root in root issues. I’m a five whys-guy. As a result, I’ve succeeded and failed at all manner of major deal cycles, growth spurts, re-platforming exercises, app build-outs, and product launches over the years. All told, I'm a seasoned technologist. And if I believe in your mission, and you’re willing to tackle the hard problems, I'll get shit done with and for you.
Frank Caron Work Experience Details
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Chief Product OfficerReach Financial Dec 2024 - PresentNew York, Ny, UsLeading our technical product management, program management, digital product design, and product ops practice as we work to help borrowers outsmart debt for good.Big Wins:* ~4% direct sales conversion lift ($XM+) via Call Center tech optimizationsDay-to-Day:* Driving product portfolio digital strategy* Defining and shepherding shared OKRs, initiatives* Leading Product people teams* Contributing to NPI and market research* Contributing to TPM, PMM, and dev as player-coach -
Vp, Product & EngineeringReach Financial Dec 2022 - Nov 2024New York, Ny, UsLed the incredible team of 20+ automation engineers, PMs, and designers responsible for Reach's customer-facing digital experiences and employee-facing operational tools. Our tech teams use IaaS, PaaS, and SaaS tools like Salesforce, Snowflake, dbt Cloud, Fivetran, and various AWS services to drive scalable automation as we pursue revenue growth without parallel opex growth.Big Wins:* Led tech strategy and execution of FY23-24 Roadmap:** ~20%+ YoY profit growth via new financial product delivery, LOS improvements** ~10%+ data cost reduction via recalibrated credit bureau data integration, data management and enterprise analytics replatforming** ~5% charge off recovery improvement via collections automation ** $1M+ in projected NPS-driven lead conversion value via web review, survey automation ** $1M+ in annual fraud reduction with new ID verification, digital fingerprinting automation** $20K+ monthly R&D burn reduction on IaaS spend optimization, SaaS consolidation** $1M+ annual R&D opportunity cost reduction through engineering process automation** $1.5M net annual benefit from enterprise-wide CTI migration from Twilio to Service Cloud Voice* Onshored and built up North American Product Engineering team:** 0% voluntary attrition over 500 day org transformation** 100% bus factor reduction via executed knowledge management practice** +50% delivery velocity improvement via new process (e.g., TDDs), tools (e.g., Datadog)** Led company's first ever org-wide OKR-centered roadmapping** Achieved SOC2 compliance with bank partner FY23-24Day-to-Day:* Leading all Product & Engineering people teams* Driving product portfolio automation strategy* Aligning executive-level stakeholders around shared OKRs* Managing P&L for tech automation in line with company-wide financial plan* Engineering and prod support hands on as player-coach
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Group Technical Product ManagerReach Financial Sep 2022 - Nov 2022New York, Ny, UsContributed to the core platform development of Reach Financial's underlying operational and consumer-facing technology.Big Wins:* Developed CY2024 enterprise architecture modernization plan* Defined, architected, and delivered multiple epics as part of modernization, delivering...** 5K+ daily predictions driving $XXM underwriting annually via new real-time inference web service ** X% NPS (and trailing Y% revenue) lift by introducing LOS co-browsing capabilities* Led the restructuring of the product organization through Q4 ‘22Day-to-Day:* Managed product dev process for core platform technologies* Scaled and matured existing tech stack across Salesforce, AWS, Snowflake, and more* Developed shared tech frameworks for cross-platform scalability alongside engineering * Defined core platform tech KPIs (e.g., uptime, response SLAs, velocity, cost to serve, etc.)* Partnered with LOB PMs to deliver LOB functionality (e.g., lending) and biz results (e.g., loan volume)* Assisted exec and marketing leaders with product-market fit, growth strategy, and adoption
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Principal Technical ArchitectSalesforce Feb 2022 - Sep 2022San Francisco, California, UsWorked as a technical architect in Salesforce's world-class Financial Services pre-sales team. I helped CTOs, CIOs, and CISOs use the Salesforce portfolio's front-end dev, back-end dev and FaaS, dev ops, automation, data management, integration, and monitoring tools to build better businesses.Big Wins:* FY23 H1 $5.4M ACV supported* FY23 Q2 MM Banking East "People's Choice" Award* Led Functions peer technical certification creation* Led ACV push for FY23 AWS partnership in MMGB banking* Published on official Brand Marketing Customer 360 BlogDay-to-Day:* Led pre-sales discovery, solution development, and presentations for dev tech product* Closed new business that creates valuable win-win outcomes for Salesforce and our customers* Evangelized our dev products through events, workshops, and speaking engagements* Built reusable tech assets and demo apps in Swift, NodeJS, JavaScript, Apex, LWC + SLDS, and DataWeave across the Salesforce Core, Heroku, Mulesoft, Slack, and AWS. -
Sr. Product Marketing Manager, Experience CloudSalesforce Jul 2021 - Feb 2022San Francisco, California, UsWorked alongside Salesforce's world-class product teams as the PMM focused on Experience Cloud for Industries. I helped the world’s most innovative financial service, health and life science, manufacturing, and government public sector leaders learn, leverage, and love Experience Cloud. Big Wins: * $100MM+ pipe nurtured, 1000+ live viewers engaged via Salesforce+ DF21 EC content* X% conversion increase driven by rolling global enablement of 1000+ AEs & SEs* Led refactor planning of product SKUs to streamline portfolio and simplify purchasing* Led internal doc and enablement around pricing and packaging for most complex portfolio* Led FY23 asset execution for first call decks, FAQs, and demo assets* Launched Sales Assistant bot for internal Sales Slack channel to drive instant, tailored responses to product questions (deal velocity++, SKU ops friction--)Day-to-Day:* Drove GTM and revenue for industry-centric Experience Cloud SKUs and use cases* Aligned with Industry & Core PM/M teams to drive new product, pipe, and CAGR+* Developed and delivered deep enablement for industry field sales and SEs* Collab'd with cross-functional marcomm teams to develop materials and programs* Evangelized the product at external events, analysts briefings, and in partner communities
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Principal Solution Engineer, Experience CloudSalesforce Aug 2020 - Jul 2021San Francisco, California, UsWorked alongside Salesforce's world-class sales team as a technical sales engineer. I helped the world’s most innovative financial service leaders use Experience Cloud, Marketing Cloud, and our Customer 360 Platform to build compelling digital experiences for their advisors, brokers, clients, investors, and employees.Big Wins:* FY22 $50M ACV supported* FY22 Patented Inventor For Salesforce (USPT 17/460,132)* FY21 $42M ACV, ~$106M TCV supported* FY21 Chairman's Club Winner (Top 50 of 70K)* FY21 FINS Solution Engineer Of The Year Award* FY21 FINS Q4 Acceleration Contest Winner* FY21 Salesforce Labs AppExchange App Co-Dev (CMS Accelerator)Day-to-Day:* Led pre-sales discovery, solution development, and presentations for web and mobile app platform* Closed new business that creates valuable win-win outcomes for Salesforce and our customers* Evangelized Experience Cloud with events, workshops, webinars, and other speaking engagements* Empowered our broader Solutions Ohana with relevant thought leadership and enablement* Built reusable tech assets with ES6+ JavaScript, Node, Ampscript, Swift, and Dataweave across the Experience Cloud, Marketing Cloud, and the Customer 360 Platform
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Lead Solution Engineer, Api PlatformSalesforce Oct 2018 - Sep 2020San Francisco, California, UsWorked as a technical sales engineer in Salesforce's world-class sales team. I helped potential and current Salesforce customers discover the art of the possible and succeed at building even better growth businesses for themselves with the Customer 360 Platform, Heroku, and Mulesoft.Big Wins:* FY20 $7.6M ACV, ~$23M TCV supported* FY20 Q1 MVP Award* FY20 TrailheadDX speaker* FY20 published Dev Blog authorDay-to-Day:* Led pre-sales discovery, solution development, and presentations for dev tech product* Closed new business that creates valuable win-win outcomes for Salesforce and our customers* Evangelized our developer products through events, workshops, and speaking engagements* Built reusable tech assets and demo apps in Swift, NodeJS, JavaScript, Apex, LWC + SLDS, and DataWeave across the iOS, Heroku, Mulesoft, and Salesforce Customer 360 Platforms
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Director, Product MarketingGlobalive Technology Jan 2018 - Oct 2018Built the product development discipline and team for Globalive Technology’s blockchain and cryptocurrency joint ventures.Led by renown CEO Anthony Lacavera of Wind Mobile fame and backed by world-class venture capital talent, Globalive Technology cuts through the hype of trending tech like blockchain, machine learning, and IoT to build real products for real customers with real problems.Big Win:* Led product management, product marketing, and design on enterprise utility billing system Neighbor, which was built to support $1M in freshman ARR against $2B TAM* Led product management and product marketing for stealth mode blockchain-backed asset management platformDay-to-Day:* Leading product management and product design team * Defining JV GTM strategy and brand POVs for different crypto and blockchain projects* Driving JV revenue and portfolio ROI through core product-market fit excellence* Defining and delivering against joint OKRs aligning JV biz goals to GTP’s product dev strategy* Running due diligence on new and emerging JV opportunities* Aiding product discovery and validation with signed partners to expedite product-market fit* Executing on initial build-outs and ongoing iteration to expedite time-to-revenue
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Director, Product ManagementTouchbistro Apr 2016 - Dec 2017Toronto, On, CaLed product development, product positioning, sales enablement, and customer education initiatives for a portion of TouchBistro's mobile and cloud product portfolio.Ranked as the 'Best POS for Restaurants' three years running, TouchBistro is a powerful mobile restaurant point of sale solution built to make your front- and back-of-house teams more successful. These best-in-class tools are then paired with the knowledge of our restaurant success team and resources that will help you use our tools to their fullest.Big Wins:* Managed entire product portfolio and led multiple releases through CY16-17* Executed on H2 '16 product roadmap, unlocking ~$500K in piped first year ACV* Led new B2B2C Kiosk product from concept through launch, unlocking ~$300K in piped first year ACVDay-to-Day:* Leading scrum and kanban product development across portfolio* Leading market research, CI, positioning, launch, adoption, and enablement initiatives* Executing requirements gathering, UX design, usability analysis, and acceptance testing* Executing on technical API specifications and documentation to drive 3rd party dev adoption / DX* Executing product marketing demand gen, customer education, and co-marketing initiatives* Creating internal and external evangelists through content production, training, and education* Understanding the market through analysis, constant contact, and direct customer service* Chaperoning product through the beta process with live customers to validate and iterate -
Product Manager, B2B2C EcommercePoints Nov 2013 - Apr 2016Toronto, Ontario, CaDrove vision, requirements gathering, and production on strategic features through the product development life cycle as part of the loyalty apps product team.Points.com, the worldwide leader in rewards currency management, is dedicated to providing state-of-the-art capabilities to global companies (Airlines, Hotels, Financial Institutions, Retailers and more) to help make their loyalty programs more valuable and engaging. Big Wins:* Led tactical product ownership and org enablement for re-platforming of $100MM LOB* Led product tenant launch for Fortune 500 customer upgrade worth $50MM in ARRDay-to-day: * Working with customers and partner reps to lead product discovery and drive roadmap* Defining product reqs, including UI/Design, integrations, APIs, transactional flows, etc.* Delivering product through agile process: backlogs, grooming, prioritization, iteration, etc.* Aiding in complex, multi-departmental change management required by product evolution* Shipping to market with nuanced AODA, WCAG AA, PCI, and SOX compliance constraints -
Developer EvangelistStormpath (Joined Forces With Okta) Aug 2013 - Nov 2013San Mateo, Ca, UsEmpowered developers to use Stormpath's API for user management and authentication through technical blog posts, tutorials, and polyglot integrations. Stormpath is the first easy and secure user management and authentication service for developers. By offloading user management, developers can bring new applications to market faster, reduce development and operations costs, and protect their users with best-in-class security. Built for developers, Stormpath offers an easy API, open source SDKs, and an active community.Big Win:* Kick-starting company's now-exemplary dev advocacy function by supporting, promoting, and building out demos, doc, and dev relations for four diverse SDKsDay-to-Day: * Contributing to and deploying developer tools (SDKs, sample applications, integrations)* Practicing polyglot support for community (Python, Ruby, Java, PHP, platform REST API)* Generating content meaningful to developers: blog posts, how-tos, screencasts* Presenting to, participating in, and geeking out with local developer communities* Engaging with and representing Stormpath in online forums including StackOverflow and GitHub* Advocating for users internally to influence product strategy, marketing, and support -
Product Manager, Developer ExperienceUxp Systems Jan 2012 - Aug 2013Toronto, Ontario, CaManaged technical, marketing, and product content and requirements around the developer experience as founding product team member. Refined business operations and introduced new processes for development and project management. UXP Systems' MINT platform provides User Lifecycle Management (ULM) and Experience Orchestration (XO) infrastructure that enables MSOs to rapidly extend their video, voice, and messaging services to new screens, new users, and new business models. Big Win:* Introducing agile process to company and playing leading role in selling multi-million dollar deal through prospect-facing sales collateralDay-to-day:* Developing, maintaining, and illustrating software architecture, SDK, API, deployment doc* Developing and editing sales support and marketing collateral (e.g., whitepapers)* Writing business requirements for new product features* Creating code samples and demo programs (iOS/ObjC, JQuery/HTML5, Android/Java)* Shepherding internal knowledge management systems* Contributing to annual SR&ED claim through evidence gathering and due diligence -
Product Manager, Employee ExperienceAchievers 2010 - 2012Toronto, Ontario, CaDrove vision, requirements gathering, and production on strategic features through the product development life cycle as part of a growing enterprise product team.Achievers (formerly I Love Rewards), one of the global leaders in web-based rewards and recognition, works with top employers and leading companies such as Microsoft, Rogers, BlueCross BlueShield, Bell, SIRIUS Satellite Radio, KPMG, and Deloitte to recruit, retain, and inspire great people. The company has been recognized as a top employer, Top 10 Tech company, and human capital leader.Co-winner of the June 2011 Senior Leadership "Spotlight" award.Winner of the 2011 Annual "President's Club" award.Winner of the 2011 "Crown Royal" company ambassador award.Big Wins:* End-to-end discovery, design, and launch of key features to drive engagement lift* Spear-headed successful internal and external knowledge management strategy company-wide, leading to a win of the the April 2011 Senior Leadership "Spotlight" award.Day-To-Day:* Driving technical features through the development life-cycle* Developing and prioritizing technical requirements* Collaborating with other feature stakeholders, including dev and UX* Developing and prioritizing customer scenarios and requirements* Deep-dive execution on specific innovation opps, such as gamification -
Product Manager, EcommerceGanz 2009 - 2010Marietta, Georgia, UsDeveloped creative briefs with technical functionality specs, detailed mock-up illustrations, and functional prototypes to communicate systems, features, and games for Tail Towns®, a large-scale MMO project developed in Unity by the makers of Webkinz™.Big Win:* Leading patent-awarded design work for major product systems (e.g., eCommerce storefront)* Producing weekly in-game communications serving 3.5 million daily views Day-To-Day:* Writing and illustrating design documents to lead game and art development* Creating systems that met design intentions of the creative director with a team* Collaborating with artists, level designers, and programmers to implement features * Working in a iterative design process with rapid prototyping * Operating in an agile environment with Eclipse, JIRA, and Tortoise SVN* Developing and presenting analysis of competing products to upper management* Managing, writing content, and creating art work for a brand-based blog * Planning and executing marketing campaigns around the brand -
Staff WriterArs Technica 2007 - 2009New York, Ny, UsReported late-breaking news and critical reviews of products to a large readership body under ever-tightening deadlines for Ars Technica, one of the web's largest, oldest, and most prominent technology news destinations. Founded in 1998, Ars grew to become one of the biggest and oldest independent tech news outlets on the web. The site's large readership and reputation for great content ultimately led to its acquisition by Condé Nast, putting Ars into a portfolio with Wired, Glamor, Modern Bride, and more.Big Win:* 10x award recipient for monthly traffic related to aggregator article featuresDay-To-Day:* Writing content in the form of short blog posts, articles, and long-form features* Creating visual aids to complement written material* Working under strict deadlines and content standards* Maintaining relationships with PR, marketing, and executive personnel* Producing correspondence coverage of events across North America* Assisting in the editorial process of content selection and timing* Occasionally acting as Editor, managing and delegating work to a small team of writers -
Web DeveloperToronto District School Board 2005 - 2007Toronto, Ontario, CaDeveloped web applications in partnership with central IT's senior architect and an IT director.Big Win:* Winner of the 2006 "Outstanding E-Learning Pioneer" award for single-handed development of entire co-op course programme (front-end and back-end dev, infrastructure, UX)Day-To-Day:* Designing, developing, and documenting large-scale .NET and ASP web applications* Creating custom workflows and .NET web parts for SharePoint * Branding and visual design of SharePoint 2003 * Branding and visual design of SharePoint 2007 using SharePoint Designer* Developing Flash-based, interactive courses for the Virtual School curriculum* Researching emerging technologies to aid in IT decision-making
Frank Caron Skills
User Experience
User Interface Design
Technical Writing
Agile Methodologies
Technical Documentation
Product Management
Mobile Applications
Web Development
Html
Microsoft Office
Mysql
Rhetoric
Web Design
Jira
Php
Document Management
Software Documentation
Css
Wordpress
Xml
Flash
Javascript
Adobe Creative Suite
Ajax
Product Development
Sharepoint
Confluence
Sequence Diagrams
Unity3d
Developer Evangelism
Knowledge Management
Product Design
Editing
Ios Development
Git
Xhtml
Visio
Svn
Dreamweaver
Google Analytics
Objective C
C#
Wikis
Captivate
Camtasia
Gamification
Literary Criticism
Developer Experience
Css 2.0
Knowledgebase Systems
Desktop Publishing
Frank Caron Education Details
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University Of WaterlooHonours Rhetoric And Professional Writing -
Lorne Park Secondary School
Frequently Asked Questions about Frank Caron
What company does Frank Caron work for?
Frank Caron works for Reach Financial
What is Frank Caron's role at the current company?
Frank Caron's current role is Margin minded. Execution focused..
What is Frank Caron's email address?
Frank Caron's email address is fr****@****t51.com
What is Frank Caron's direct phone number?
Frank Caron's direct phone number is +141636*****
What schools did Frank Caron attend?
Frank Caron attended University Of Waterloo, Lorne Park Secondary School.
What are some of Frank Caron's interests?
Frank Caron has interest in Writing, Arts And Culture, User Experience, Web Design, Gamification, Interface Design, Science And Technology, Technical Writing, Ruling The World, Product Management.
What skills is Frank Caron known for?
Frank Caron has skills like User Experience, User Interface Design, Technical Writing, Agile Methodologies, Technical Documentation, Product Management, Mobile Applications, Web Development, Html, Microsoft Office, Mysql, Rhetoric.
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