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Innovator in the world of marketing with a successful track record leading teams responsible for all facets of marketing and omni-channel consumer facing companies. Proven results driving revenue growth, brand development, media synergy and workflow management efficency.Nimble executive comfortable in organizations of scale to start up firms. Adept in leading teams developing mobile applications in various sectors from retail to health care. Business founder with entrepreneurial mindset and work ethic.Honored to help pioneer the development of the St. Jude Children’s Research Hospital Thanks & Giving program helping fundraise so the hospital stays true to its mission that no child shall ever be turned away for a family’s inability to pay. Prior board service for Retail Advertising & Marketing Association (RAMA), TSI Graphics, Women’s Sports Foundation, and Steppenwolf Theater Company
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Chief Marketing OfficerLift XlSt. Louis, Mo, Us
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Chief Marketing OfficerLift Xl Jan 2022 - PresentConsumer Marketing for Sports OrganizationsCreated Youth Soccer Organization Competitive Digital Media Assessment Implemented best in class planning tools for club’s marketing content creation Process increased club revenue +22% and player census +38% YoY $700M ad revenue network for youth baseball league in partnership with tech co Created media strategy for start up golf accessory business. $1.3 MM DTC YR 1 Profitable exit for golf company based on executed company customer activation plan -
PartnerAmazon Apr 2020 - May 2022Seattle, Wa, UsAmazon Delivery Service Partner for Last Mile DeliverySelected from nationwide interview process as top 1% of applicants Grew business to $3.5MM in revenue in Year 1, top quartile rank among DSPs Hired 450 and maintained 70 active team members using digital and remote strategies Tested and developed workflow software package as lead DSP for testing Created local media package for hiring lowering cost by 17%, model adopted nationally Reduced insurance and workers comp 42% / 18% via Safety First Training -
Marketing DirectorRapsodo Jun 2018 - Jun 2020Chesterfield, Missouri, UsSports Technology Hardware + SaaS. Inc 5000 Fastest Growing Co. Directed all Marketing efforts for industry-leading Golf and Diamond Sports Created PR strategy securing 300+ PR placements for launch of $3.5 MM Golf business Created KPI dashboard for monitoring and improving digital media plan Led development of award winning creative with cross-functional team in Izmir, Turkey Drove $5.0MM B2C and B2B Biz Dev efforts. 85% penetration in YR 1 of MLB teams -
Chief Marketing OfficerPure Hockey Apr 2014 - Jan 2018Holliston, Ma, Us#1 Hockey Omni-Channel Retail Speciality Store in USHelped create #1 multi-channel hockey retailer in North America. $130 MM sales Responsible for $35MM .com business. Improved penetration to 32% Lowered PPC by 18% with comprehensive geo targeting strategy Led loyalty efforts representing 54% of annual sales. Improved retention 26% to 74% Decreased UI/UX development time by 12% while increasing video subscriptions 26% Deployed business planning and financial system for 18% better expense management Helped create company option and incentive package improving team retention -
Chief Marketing OfficerTotal Orbit Jul 2007 - Mar 2014App development and marketing servicesCreated licensing and sales structure for B2B mobile app in publishing sector Executed pivot to Health Care with #1 company product Care Orbit Drove 9% reductions in readmission rates during partner hospital group pilot program Launched new products in Pet and Financial Services Space Led M&A effort of key content provider in medical space netting 30% sales increase Led effort for $550MM bond measure for client with record 85% voter approval Created $20MM business opportunity for OEM in Office Furniture space Offices in San Francisco and St Louis. Sold design and events portion of business -
Svp AdvertisingCost Plus World Market Dec 2005 - Jun 2007Alameda, California, UsImplemented new media plan designed to arrest multi-year declines in customer traffic. Significant improvement in customer traffic and transaction count post implementation. Spearheaded Marketing BI effort to evaluate and analyze weekly Marketing spend. Launched “Authentic and Affordable” marketing package still being used. Restructured Marketing Department to create cross functional teams and improve customer (merchant) interface. Integration processes project management procedures implemented. -
Svp MarketingTarget Corporation 1993 - 2004Minneapolis, Mn, UsMulti billion omni-channel retailer SVP MARKETING 2000- 2004VP MARKETING 1998 - 2000DIRECTOR OF MARKETING 1993- 1998Progressive positions of expanded scope and influence SVP Marketing for $4.0 Billion (Mervyn’s) and $3.5 Billion (Marshall Fields) divisions Led all marketing and visual merchandising including media, creative and planning -
Assistant BuyerMay Department Stores Aug 1992 - Dec 1993St Louis, Missouri, UsDepartment store retailer. Company sold to Macy’s.
Frank Castiglione Skills
Frank Castiglione Education Details
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University Of MichiganEnglish And History
Frequently Asked Questions about Frank Castiglione
What company does Frank Castiglione work for?
Frank Castiglione works for Lift Xl
What is Frank Castiglione's role at the current company?
Frank Castiglione's current role is Chief Marketing Officer.
What is Frank Castiglione's email address?
Frank Castiglione's email address is fr****@****key.com
What is Frank Castiglione's direct phone number?
Frank Castiglione's direct phone number is +192524*****
What schools did Frank Castiglione attend?
Frank Castiglione attended University Of Michigan.
What skills is Frank Castiglione known for?
Frank Castiglione has skills like Advertising, Marketing, Marketing Strategy, E Commerce, Integrated Marketing, Brand Development, Retail, Social Media Marketing, Leadership, Sales, Product Development, Direct Marketing.
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