Frank Catalano

Frank Catalano Email and Phone Number

Author | Journalist | Retired Edtech Industry CMO & Advisor @ Cascadia Daily News
Frank Catalano's Location
Bellingham, Washington, United States, United States
About Frank Catalano

Frank Catalano is a widely published author and retired education technology industry strategist, analyst and advisor. Currently, he writes about business for Cascadia Daily News as a regular contributor.Frank has been a senior executive for ParentSquare, Pearson, SchoolMessenger and ProExam (and, as an independent consultant, an interim exec for many other companies) with a practical approach to strategy. Frank was also a long-time contributor to tech news site GeekWire and edtech site EdSurge. He has been a columnist for, or regular contributor to, Puget Sound Business Journal, Seattle Weekly, Seattle Times, NPR/KQED MindShift, KCPQ-TV Seattle and Amazing Science Fiction. Frank has been a professional broadcaster and science-fiction writer, and a sought-after moderator, emcee and speaker.

Frank Catalano's Current Company Details
Cascadia Daily News

Cascadia Daily News

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Author | Journalist | Retired Edtech Industry CMO & Advisor
Frank Catalano Work Experience Details
  • Cascadia Daily News
    Business Columnist/Contributor
    Cascadia Daily News Jun 2022 - Present
    Bellingham, Washington, Us
    Contribute regular business columns and stories for Northwest Washington online and print news startup.
  • Parentsquare
    Chief Marketing Officer
    Parentsquare Apr 2021 - Jun 2022
    Goleta, California, Us
    Member of the leadership team for the education technology communications platform provider, responsible for strategic direction in the marketing areas of awareness, lead generation and customer loyalty, plus developing messaging and annual plans and overseeing tactical execution.
  • Intrinsic Strategy
    Principal Consultant
    Intrinsic Strategy Sep 2008 - Apr 2021
    Strategic marketing consulting and interim executive work for companies in education technology, including roles for:• Whiteboard Advisors, Marketing Strategist (2020-2021)• ACT ACTNext, Advisory Board (2018-2020)• EdSurge Intelligence, Director (2019)• MDR EdNET Insight, Consulting Senior Analyst (2010-2015)• Pearson, Evaluation Systems business, Head of Marketing (2008-2010)Other consulting clients included MetaMetrics, ParentSquare, College Guidance Network, Peachjar and more.
  • Various
    Tech Columnist/Contributor
    Various May 1994 - Mar 2021
    Columnist or regular contributor for:• EdSurge (2012-2021)• GeekWire (2011-2019)• NPR/KQED MindShift (2012-2013)• TechFlash (2008-2011)• Puget Sound Business Journal (2000-2002)• KCPQ-TV Seattle, on-camera tech analyst (1998-2002)• Seattle Weekly/Eastsideweek (1994-2004)
  • West Corporation
    Vice President, Marketing Strategy (Schoolmessenger)
    West Corporation Jul 2015 - Nov 2017
    Omaha, Ne, Us
    Member of business unit leadership team, overseeing all marketing strategy and activities for the SchoolMessenger K-12 communications products.
  • Professional Examination Service
    Chief Marketing Officer
    Professional Examination Service Apr 2012 - Dec 2013
    Member of leadership team of not-for-profit professional licensure and certification assessment organization, overseeing marketing department responsible for all aspects of marketing and branding on both a consulting and staff basis.
  • Pearson
    Senior Vice President, Marketing
    Pearson Oct 2004 - Aug 2008
    London, Gb
    Managed central marketing team and acted as internal consultant on best practices for education technology, publishing, and assessment operating division (Pearson Education) of multinational, publicly traded Pearson PLC. Started as SVP Marketing for the U.S. Assessment & Testing Group businesses, then moved into a similar role for all U.S. K-12 School businesses including assessment, curriculum, student information and professional development.
  • Catalano Consulting
    Principal & Founder
    Catalano Consulting Sep 1992 - Sep 2004
    Strategic marketing consulting, market analysis and interim executive work for technology companies, including roles for:• MetaMetrics, Chief Marketing Officer (2003-2004)• Boxer Learning, Chief Marketing Officer (2000-2001)• iCopyright, Vice President Marketing (1999-2000)• PC Data, General Manager Internet Monitoring Division (1998-1999)• McGraw-Hill Home Interactive, Vice President Marketing (1995-1996)• Apex Computer, Vice President Marketing (1993-1995)Also board member for LessonLab and Boxer Learning, 2001, and project work for Apple Computer, SGI, Toy Industry Association, Rick Steves' Europe, Corbis, Taligent and more.
  • Egghead Discount Software
    Product And Sales Promotion Manager
    Egghead Discount Software Nov 1988 - Sep 1992
    Developed and oversaw all product promotions and ongoing marketing vehicles for retail and corporate/government sales customers of 200+ store chain.
  • Apple Programmers And Developers Association
    Communications Manager
    Apple Programmers And Developers Association Oct 1987 - Nov 1988
    Responsible for marketing, PR and national publications for the exclusive distributor of Apple Computer technical products and its parent organization, A.P.P.L.E. Co-op.
  • Various
    Professional Broadcaster
    Various Aug 1977 - Sep 1987
    News director, anchor, reporter, talk show host and/or air personality:• KING-AM Seattle (1982-1987)• KMPS AM-FM Seattle• KTNT Tacoma-Seattle• WNFL Green Bay• KIDO Boise• KUHL Santa MariaEarlier part-time work at KIST Santa Barbara.

Frank Catalano Skills

Strategy Product Marketing Marketing Strategy Strategic Partnerships Public Speaking Integrated Marketing Digital Marketing Product Management Start Ups Competitive Analysis Marketing Market Research Blogging Leadership Strategic Planning Publishing Executive Management Public Relations Business Strategy Educational Technology Business Development Entrepreneurship Published Author Brand Development Management Consulting Marketing Communications Trend Analysis Technology Trends Content Development Columnist Digital Strategy Content Strategy Brand Architecture B2b Go To Market Strategy Online Marketing E Commerce Creative Direction Interim Management Analysis Market Planning Multi Channel Marketing Product Launch Product Strategy Conference Speaking Analytics Positioning Thought Leadership B2b Marketing Commentator

Frank Catalano Education Details

  • Harvey Mudd College
    Harvey Mudd College
    Mathematics
  • Uc Santa Barbara
    Uc Santa Barbara
    Drama/Communications

Frequently Asked Questions about Frank Catalano

What company does Frank Catalano work for?

Frank Catalano works for Cascadia Daily News

What is Frank Catalano's role at the current company?

Frank Catalano's current role is Author | Journalist | Retired Edtech Industry CMO & Advisor.

What is Frank Catalano's email address?

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What is Frank Catalano's direct phone number?

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What schools did Frank Catalano attend?

Frank Catalano attended Harvey Mudd College, Uc Santa Barbara.

What skills is Frank Catalano known for?

Frank Catalano has skills like Strategy, Product Marketing, Marketing Strategy, Strategic Partnerships, Public Speaking, Integrated Marketing, Digital Marketing, Product Management, Start Ups, Competitive Analysis, Marketing, Market Research.

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