Franco Cefalo Email & Phone Number

Packasport is a top quality car top cargo box manufacturer. Franco is responsible for sales, marketing, social media and public relations for Packasport.

New York, Ny, Us

Dobleas, a Yahoo-Japan funded company, offered global mobile programatic DSP inventory across leading mobile Ad Exchanges (AdXs).• Clients included: TD Ameritrade

Atlanta, Ga, Us

Mobile Senior Account Executive for all of TWC's excellent mobile advertising products.• Agencies included: Razorfish, Ogilvy/Neo, Universal McCann, Moxie, Zenith Optimedia• Clients included: Bank of America, CitiBank, Starwood Hotels, GSK, Zyrtec

Dallas, Tx, Us

Mobile advertising sales executive in New York City and the East Coast Region:• Agencies included: MediaVest, Ogilvy/Neo, Universal McCann, Horizon Media, 360i, Sapient, Digitas• Clients included: UPS, Samsung, Lenovo, Capital One, MasterCard, CoverGirl

Mountain View, Ca, Us

LooptStar mobile app was the first customizable mobile real-world rewards game for retailers and brands, allowing users to check in at locations for points and real-world rewards.• Clients included: The Gap, Lids, Sports Authority

New York, Ny, Us

Mobile advertising sales for AOL's network of publishers and carrier partners. Responsible for East Coast Region including the AOL offices in Boston, New York, Baltimore and Atlanta. • Agencies included: 22 Squared, Deutsch, Hill Holiday, MEC:Mediaedge, Mindshare, Ogilvy/Neo• Clients included: AT&T, Bank of America, Burger King, CNN, Hilton, Marriott, Sears and Verizon

Drive and manage Business Development of of Liberty Media-owned start-up for next-generation mobile location-based services.• Acquired content and negotiated partnerships with Animal Planet, Discovery Networks, Motor Trend• Executed media buy to promote mobile location-based services and content channels• Created GPS-based marketing and promotions for Proctor & Gamble’s Iams line and McDonalds• Incorporated text messages, ring tones, photos and videos into mobile marketing campaigns• Provided quarterly results assessments of Business Development staff's productivityCONSULTANT POSTAppitalism (beta) (a Liberty Media Company)Wireless industryFebruary 2010 – May 2010 (4 months)Developing mobile optimized solutions, including Apps and Mobile Web.

MBA-level, media marketing consultant focused on interactive video. Projects include: • Worked on broadband video projects with Ogilvy, Saatchi & Saatchi, Digitas, FCB, Rainbow Media and Hearst Corporation• Transitioned Dish Network marketing campaign into a Video On Demand (VOD) channel, pre-sold to Dish Network, Comcast, Adelphia, In Demand and TVN. • Produced promotional events for JetBlue Airways, Skyy Vodka, Naked Juice, Alitalia Airlines• Structured national five-stage marketing programs for Q Television Network (QTN) and German TV, including creative direction, event coordination, print and television media buys

• Developed business for advertising agency that focuses on the trend-setting and brand-loyal gay consumer market• Created partnership opportunities for segment market research with top New York advertising agencies• Managed accounts for HBO, Galliano, EarthLink, Philips Electronics• Landed highly publicized DaimlerChrysler “urban market” campaign opportunity to target African American, Hispanic, Asian and Gay & Lesbian segment audiences

• Sold advertising and sponsorship packages on groundbreaking, niche market television network• Signed carriage deals with television stations and cable operators reaching 30 million homes in 26 U.S.markets with local television stations• Acquired exclusive broadcast rights to original films, television series and animated content• Created a word of mouth buzz with a viral marketing program on AOL chat• Established C1TV Community Relations Advisory Committee to spread the word about the channel

Masters Of Spiritual Psychology

Mba, International Management

Bba, Marketing