Franco Cefalo work email
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Franco Cefalo leads Business Development for Packasport, a top quality car top cargo box manufacturer. Franco is responsible for sales, marketing, social media and public relations for Packasport. Franco has an established career of over 12 years in digital advertising, working for such recognized brands AOL, AT&T and The Weather Channel. Franco holds a BBA from the University of Massachusetts at Amherst, an MBA from the University of Denver, Daniels College of Business as well as a Masters of Spiritual Psychology from the University of Santa Monica.Outside of work, Franco is an avid skier and adrenaline junkie for double-black diamond runs.
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Chief Business Development OfficerPackasport Jan 2015 - PresentPackasport is a top quality car top cargo box manufacturer. Franco is responsible for sales, marketing, social media and public relations for Packasport. -
Vice President Of Sales, East CoastDobleas Apr 2013 - Dec 2013New York, Ny, UsDobleas, a Yahoo-Japan funded company, offered global mobile programatic DSP inventory across leading mobile Ad Exchanges (AdXs).• Clients included: TD Ameritrade -
Senior Account ExecutiveThe Weather Channel May 2012 - Apr 2013Atlanta, Ga, UsMobile Senior Account Executive for all of TWC's excellent mobile advertising products.• Agencies included: Razorfish, Ogilvy/Neo, Universal McCann, Moxie, Zenith Optimedia• Clients included: Bank of America, CitiBank, Starwood Hotels, GSK, Zyrtec -
National Account ExecutiveAt&T Adworks Feb 2011 - May 2012Dallas, Tx, UsMobile advertising sales executive in New York City and the East Coast Region:• Agencies included: MediaVest, Ogilvy/Neo, Universal McCann, Horizon Media, 360i, Sapient, Digitas• Clients included: UPS, Samsung, Lenovo, Capital One, MasterCard, CoverGirl -
Senior Director, Ad SalesLoopt Apr 2010 - Mar 2011Mountain View, Ca, UsLooptStar mobile app was the first customizable mobile real-world rewards game for retailers and brands, allowing users to check in at locations for points and real-world rewards.• Clients included: The Gap, Lids, Sports Authority -
Account Director - Mobile, East CoastAol Oct 2008 - Jan 2010New York, Ny, UsMobile advertising sales for AOL's network of publishers and carrier partners. Responsible for East Coast Region including the AOL offices in Boston, New York, Baltimore and Atlanta. • Agencies included: 22 Squared, Deutsch, Hill Holiday, MEC:Mediaedge, Mindshare, Ogilvy/Neo• Clients included: AT&T, Bank of America, Burger King, CNN, Hilton, Marriott, Sears and Verizon -
Business DevelopmentZoombak (A Liberty Media Company) (Formerly Connectid) Oct 2006 - Sep 2008Drive and manage Business Development of of Liberty Media-owned start-up for next-generation mobile location-based services.• Acquired content and negotiated partnerships with Animal Planet, Discovery Networks, Motor Trend• Executed media buy to promote mobile location-based services and content channels• Created GPS-based marketing and promotions for Proctor & Gamble’s Iams line and McDonalds• Incorporated text messages, ring tones, photos and videos into mobile marketing campaigns• Provided quarterly results assessments of Business Development staff's productivityCONSULTANT POSTAppitalism (beta) (a Liberty Media Company)Wireless industryFebruary 2010 – May 2010 (4 months)Developing mobile optimized solutions, including Apps and Mobile Web.
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Business DevelopmentBlink Media Feb 2003 - Oct 2006MBA-level, media marketing consultant focused on interactive video. Projects include: • Worked on broadband video projects with Ogilvy, Saatchi & Saatchi, Digitas, FCB, Rainbow Media and Hearst Corporation• Transitioned Dish Network marketing campaign into a Video On Demand (VOD) channel, pre-sold to Dish Network, Comcast, Adelphia, In Demand and TVN. • Produced promotional events for JetBlue Airways, Skyy Vodka, Naked Juice, Alitalia Airlines• Structured national five-stage marketing programs for Q Television Network (QTN) and German TV, including creative direction, event coordination, print and television media buys
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Director Of DevelopmentOsmosis Medialab Oct 2001 - Feb 2003• Developed business for advertising agency that focuses on the trend-setting and brand-loyal gay consumer market• Created partnership opportunities for segment market research with top New York advertising agencies• Managed accounts for HBO, Galliano, EarthLink, Philips Electronics• Landed highly publicized DaimlerChrysler “urban market” campaign opportunity to target African American, Hispanic, Asian and Gay & Lesbian segment audiences
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Vp, CommunicationsC1Tv Sep 1999 - May 2001• Sold advertising and sponsorship packages on groundbreaking, niche market television network• Signed carriage deals with television stations and cable operators reaching 30 million homes in 26 U.S.markets with local television stations• Acquired exclusive broadcast rights to original films, television series and animated content• Created a word of mouth buzz with a viral marketing program on AOL chat• Established C1TV Community Relations Advisory Committee to spread the word about the channel
Franco Cefalo Skills
Franco Cefalo Education Details
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University Of Santa MonicaMasters Of Spiritual Psychology -
University Of Denver - Daniels College Of BusinessInternational Management
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Isenberg School Of Management, Umass AmherstMarketing
Frequently Asked Questions about Franco Cefalo
What company does Franco Cefalo work for?
Franco Cefalo works for Packasport
What is Franco Cefalo's role at the current company?
Franco Cefalo's current role is Owner and Biz Dev - Packasport.
What is Franco Cefalo's email address?
Franco Cefalo's email address is fc****@****ech.net
What is Franco Cefalo's direct phone number?
Franco Cefalo's direct phone number is +164633*****
What schools did Franco Cefalo attend?
Franco Cefalo attended University Of Santa Monica, University Of Denver - Daniels College Of Business, Isenberg School Of Management, Umass Amherst.
What skills is Franco Cefalo known for?
Franco Cefalo has skills like Mobile Content, Public Speaking, Sales Presentations, Mobile, Digital Media, Iptv, Mobile Marketing, Mobile Advertising, Ad Networks, New Business Development, Digital Marketing, Mobile Applications.
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