addData helps ambitious organizations leverage the power of artificial intelligence in the most pragmatic way possible. We help CMOs and CEOs set up their first experiments in machine learning and help them build a 360° view of their customer base as a trusted implementation partner of customer data platforms. We combine the deep technical expertise of data scientists with the creative and strategic know-how of consultants to help bridge the gap between decision-makers and the realm of… Show more addData helps ambitious organizations leverage the power of artificial intelligence in the most pragmatic way possible. We help CMOs and CEOs set up their first experiments in machine learning and help them build a 360° view of their customer base as a trusted implementation partner of customer data platforms. We combine the deep technical expertise of data scientists with the creative and strategic know-how of consultants to help bridge the gap between decision-makers and the realm of artificial intelligence. We master AI for decisioning and generative AI.addData is part of Customer Collective.In 2020, I started the data practice at Upthrust, our digital marketing acceleration office. After an incubation phase of a year, I founded addData in June 2021 as an Upthrust and Customer Collective spin-off company. Show less

*A communications & entertainment provider with a customer base of 14M+ across the Caribbean, Central America, and APAC.In this role, I was engaged by Digicel with a mandate to enhance its strategic approach to Loyalty Platforms, Customer Value Management, and Digital Customer Engagement. Provided oversight for BTL campaign execution on a global scale (31 markets) in the Caribbean, LATAM, and Pacific regions. I built teams, established lasting relationships, and achieved ambitious… Show more *A communications & entertainment provider with a customer base of 14M+ across the Caribbean, Central America, and APAC.In this role, I was engaged by Digicel with a mandate to enhance its strategic approach to Loyalty Platforms, Customer Value Management, and Digital Customer Engagement. Provided oversight for BTL campaign execution on a global scale (31 markets) in the Caribbean, LATAM, and Pacific regions. I built teams, established lasting relationships, and achieved ambitious goals. Some of my core contributions included the following: ■ Successfully increased Customer Value Management (CVM) revenues from 0.5% to 2% within a two-year timeframe. ■ Created a strategy to centralize CVM team operations in alignment with a global organizational transformation.■ Built a group center of excellence in revenue driven BTL customer engagement involving the preparation of campaign reports, training methodologies, and analytical support structures.■ Established a team of six Campaign Analysts and two Data Scientists including training, mentoring, and performance review. Show less

*Carrefour Belgium is one of the nation’s largest retailers with 750 stores and 11,500 employees.In this position, I directed a team of nine FTE’s encompassing Customer Analysis & Reporting, Geo-Marketing, and Targeted Campaign Management. I successfully insourced the Target Campaign Management operation and some of my other achievements included the following: ■ Created a roadmap and action plan to enhance analytical capabilities and improve omnichannel marketing… Show more *Carrefour Belgium is one of the nation’s largest retailers with 750 stores and 11,500 employees.In this position, I directed a team of nine FTE’s encompassing Customer Analysis & Reporting, Geo-Marketing, and Targeted Campaign Management. I successfully insourced the Target Campaign Management operation and some of my other achievements included the following: ■ Created a roadmap and action plan to enhance analytical capabilities and improve omnichannel marketing operations.■ Evaluated large data sets from the Bonus (Loyalty) Card program to glean actionable intelligence and insights.■ Conducted feasibility studies to facilitate the expansion of the retail store network based on rapidly evolving market dynamics.■ Developed and deployed campaigns including email, direct mail, promotions, and online platforms.■ Achieved significant vendor costs savings by negotiating strong contractual terms with suppliers. Show less

*Riaktr was founded in 2009 under the name “Real Impact Analytics”. It is a product company that taps into rich telecom data flows to capture their value and turn them into action.I this position, I managed teams to achieve a sustainable increase in outbound campaign profitability and oversee a variety of strategic projects. Some of my accomplishments included the following:■ Segmented the customer base to establish customer value propositions for below-the-line (BTL)… Show more *Riaktr was founded in 2009 under the name “Real Impact Analytics”. It is a product company that taps into rich telecom data flows to capture their value and turn them into action.I this position, I managed teams to achieve a sustainable increase in outbound campaign profitability and oversee a variety of strategic projects. Some of my accomplishments included the following:■ Segmented the customer base to establish customer value propositions for below-the-line (BTL) campaigns.■ Introduced a continuous improvement mindset throughout the team to achieve exceptional performance. ■ Successfully implemented a campaigning engine installation project for outbound SMS and outbound call center operations.■ Following the implementation of the campaign tool, received a promotion to Product Manager for the campaign tool at the consultancy firm (Riaktr/Real Impact Analytics) and created product roadmap for the customer solution as previously built. Show less

*Telenet is a provider of media, telecommunication, and entertainment services across Belgium serving 2.4M homes.I led a cross-functional team to increase activity across online sales channels as a key driver of future growth. Some of my major contributions included the following: ■ Facilitated the integration of a tool that cost €1M+ to acquire but had been under-used due to complexity. Successfully increase usage of this tool and it was eventually integrated into another sales… Show more *Telenet is a provider of media, telecommunication, and entertainment services across Belgium serving 2.4M homes.I led a cross-functional team to increase activity across online sales channels as a key driver of future growth. Some of my major contributions included the following: ■ Facilitated the integration of a tool that cost €1M+ to acquire but had been under-used due to complexity. Successfully increase usage of this tool and it was eventually integrated into another sales channel.■ Added the online channel to the Business Rule Engine including the development of new functionalities while re-focusing the exiting rule set to accommodate new objectives and goals.■ Enabled push sales in the Customer Care channel by ensuring the accuracy of offers based on strategic analysis.■ Developed a sales funnel dashboard to increase the effectiveness of sales activities and secure long-term profitability.■ Overhauled the “next best offer” proposition tool (Pega) having captured and implemented detailed customer insights Show less

*Orange S.A. is a French multinational telecommunications corporation. It has 256 million customers worldwide.I have acted as a lead analyst within the Customer Insight department of the Orange Group and managed many advanced analytical projects, with the focus on getting insights out of the customer data from databases and market research.Tags: B2B mobility segmentation, B2C time spending segmentation, customer mobility, customer satisfaction versus churn, CDRs, cluster… Show more *Orange S.A. is a French multinational telecommunications corporation. It has 256 million customers worldwide.I have acted as a lead analyst within the Customer Insight department of the Orange Group and managed many advanced analytical projects, with the focus on getting insights out of the customer data from databases and market research.Tags: B2B mobility segmentation, B2C time spending segmentation, customer mobility, customer satisfaction versus churn, CDRs, cluster algorithms, predictive modeling, customer base marketing, pricing tool developmentTools: SAS Base, SAS Stat, IBM Modeller, SPSS Base, Pl-SQL (SQL), Ruby scripting, Microsoft MapPoint, Show less

*KBC is a Belgian universal multi-channel bank, focusing on private clients and small and medium-sized enterprises, with over 3 million customers.- created a new data mart based on bank and credit card transaction. - built cross-sell predictive models, which were being used for micro-segments in BTL campaigns. - - ensured the accurate campaign testing. Tags: Big Data, data mart creation, predictive modeling, campaign execution

*Orange S.A. is a French multinational telecommunications corporation. It has 256 million customers worldwide.I started as a data miner (data scientist) creating the segmentation models for a Pan-Europe mobile needs-based segmentation. I grew into the role of project manager.Tags: predictive modeling, cluster algorithms, database customer tagging, market research, combining database customer behavior with market research data, data mart, local implementations.