Frank Corridori

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Professor, Professional Practice – Strategic Communication @ University of Missouri-Columbia
United States
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United States, United States
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About Frank Corridori

Unlike many LinkedIn users, I don't serially entrepreneu. Rarely, if ever. I don't even eat cereal serially. I try to never serially take myself too seriously…In fact, I don't really do much of anything serially, with the one possible exception of serially kicking some serious creative butt. Seriously…I’m a seasoned creative leader, storyteller and educator with deep knowledge and vast and varied experience within the full spectrum of media including print, interactive, social, animation & video, and new and emerging media like VR / AR, as well as Ai. I’m a creative generalist with specialized skills in design and writing. Over my career I’ve played the role of graphic designer, art director, creative director, director (film & video), producer, illustrator, animator, photographer, brand architect, copywriter, consultant, mentor, teacher, and (kinda) fine artist. I create strategic campaigns that tell powerful stories through integrated media. I’m a divergent thinker whose strength lies in creative leadership, concepting, ideation, and the connection of disperate thought.In my role as professor, I’ve authored course curriculum for classes that teach design history, theory, practice, and technical instruction that has led to many of my students winning awards for their work. My coursework focuses on the development of original creative thought, ideation, and effective storytelling. It’s incredibly important to me that my students discover and develop their own unique voice and style through reflective coursework and projects that challenge and help them grow into outstanding creative leaders themselves. In my role as Creative Director for MOJO Ad® I work closely with students who are tenacious, clever superstars. These are the future industry leaders. Our work focuses on national clients who are looking to more effectively engage their brands with the YAYA™ (Youth & Young Adult) market (18-24 year olds). Past clients have included Mondelēz International for Sour Patch Kids®, Chevy, Wilson (Athleisureware), TGIFriday’s, Warner Bros., Dairy Queen, Tostitos, BestBuy, and Nestlè-Purina (Pets), to name a few. Under my direction, our work has won multiple regional and national American Advertising Federation awards (ex. ADDYs). Specialties: #StrategicCommunication, #Advertising, #Design, #Marketing, #Branding, #Identity, #Photography, #Illustration, #Print, #Web, #NewMedia, #Concepting, #Ideation, #DivergentThinking, #Storytelling. I am an eternal student of, and expert in pop and youth culture, media, and communication in an ever-evolving landscape.

Frank Corridori's Current Company Details
University of Missouri-Columbia

University Of Missouri-Columbia

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Professor, Professional Practice – Strategic Communication
United States
Frank Corridori Work Experience Details
  • University Of Missouri-Columbia
    Professor, Professional Practice – Strategic Communication
    University Of Missouri-Columbia
    United States
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  • University Of Missouri-Columbia
    Professor, Professional Practice – Strategic Communication
    University Of Missouri-Columbia Aug 2024 - Present
    MU School of Journalism / Strategic CommunicationIntroduction to Strategic Writing & DesignStrategic Design & Visuals I & IICreative PortfolioMOJO Ad®MU StratComm Summer Immersion WorkshopNovak Leadership SeminarAlong with my teaching responsibilities as a Professor, I serve as Creative Director of MOJO Ad® in the Strategic Communication Department at the world-renowned University of Missouri School of Journalism. I largely teach and lecture on creativity, creative process, divergent, lateral, and abstract thinking, strategy, art direction, graphic design, Ai, AR/VR and other emerging technologies, as well as advertising in general. I'm also an award-winning designer and art director who's worked in branding, interactive design & digital media including ui/ux and app development, advertising, photography, package design, film & video, print & publishing, and even a bit in environmental & architectural design. I've won multiple Addys (American Advertising Federation Awards) in my professional career, as well as a Telly, and my work has been published in Graphis and Graphic Design USA. Recent clients include NASA, Wilson Athletics, Mondeléz International (Sour Patch Kids), Warner Bros. Pictures, and Chevrolet.
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  • University Of Missouri
    Associate Professor, Professional Practice – Strategic Communication
    University Of Missouri Aug 2010 - Present
    MU School of JournalismIntroduction to Strategic Writing & DesignStrategic Design & Visuals I & IICreative PortfolioMOJO Ad®MU StratComm Summer Immersion WorkshopNovak Leadership SeminarTeaching Strategic Design and Visuals, I primarily focus on the role various aspects of visual communication, aesthetics, and design play in effective integrated advertising campaigns, and the greater role it plays in our society. I'm also lucky to be working with a group of extremely talented students at the great MOJO Ad®, serving as a Co-Creative Shaman (Creative Director) of the all-student agency. We've done some great work for a national client roster that includes Redbox, TGIFriday's, USBank, Walmart, Hallmark, AOL, Tostitos, and Famous Footwear to name a few. Check out our work and what we're all about here : Mojo-ad.com
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  • University Of Missouri-Columbia
    Mu Stratcomm Summer Immersion Workshop – Workshop Designer / Coordinator / Facilitator
    University Of Missouri-Columbia May 2018 - Present
    In addition to my other responsibilities as a Professor and design professional, I run an immersive StratComm Summer workshop for high-school seniors on their way to college, all of whom come from diverse cultural and socioeconomic backgrounds. The program has a few goals, but the main one is to give students from these diverse backgrounds an early start towards a career in strategic communication with the hope that it will help infuse our industry with a more diverse set of representative voices in the future. Secondary to that is attracting future stars and StratComm leaders to the University of Missouri and MOJO Ad®. In my role as designer and coordinator of the workshop, I’ve created a week-long intensive cirriculum that immerses students into the world of Strategic Communication through instruction by myself alongside high-profile industry guests, and hands-on application of knowledge through the creation of an integrated campagin for a real-word client. The program is designed to give students a clear undersranding of our industry and a vision for their future place in it. The workshop covers topics of strategy, design thinking, creative processes and ideation, account service, copywriting, and PR.
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  • University Of Missouri
    Adjunct Faculty / Instructor
    University Of Missouri Jan 2010 - Present
    Strategic Design & Visuals IITaught and developed syllabus and coursework for the second-level Strategic Design class as part of the advertising program and curriculum at the prestigious MU School of Journalism. I worked closely with graduating Seniors to push and improve their work, and prepare them for the next steps in their creative careers including the interviewing process. Coursework that I developed for the syllabus centered around creating three integrated creative campaigns across the media spectrum over the course of the semester. Students were able to choose from three progressive, innovative companies and products. They developed creative work for their chosen company in print, interactive, video, new media, and guerilla components. Students honed their creative process through immersion in a close-to-life experience complete with creative briefs. The end goal was to not only have students walk away with a better understanding of the process of working with a real-life client, but to also have three complete integrated campaigns which they could include in their portfolios.
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  • Novak Leadership Institute
    Novak Leadership Institute / Affiliate Faculty
    Novak Leadership Institute Jan 2024 - Present
    In my role as Affiliate Faculty for the Novak Leadership Institute at the University of Missouri I teach coursework related to leadership in business based on the teachings, writing, philosophy, practice and professional career of former PepsiCo.® and YUM!® Brands CEO David Novak. Coursework in my seminar focuses on David's "taking people with you" leadership principles that he employed as a employee-centric, team-centric, CEO and servant-leader during his years at the helm of PepsiCo.® and YUM!® Brands.
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  • Corridori Design Co.
    Principal / Design Director
    Corridori Design Co. 2018 - Present
    Corridori Design Co. is a multi-discipline design, marketing, and boutique branding studio whose mission is to leverage creativity in a variety of media to help brands stand out and communicate their values to the world through exceptional visual design.
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  • Mojo Ad
    Creative Director
    Mojo Ad Sep 2010 - Present
    At MOJO Ad® I’ve worked closely with aspiring art directors, designers, and writers to create full, cohesive integrated advertising campaigns targeting the YAYA™ (Youth & Young Adult) Market for national clients such as Ocean Spray, TGIFriday’s, Walmart Sustainability, Redbox, Hallmark, U.S. Bank, and AOL to name a few. It is in this experience that I’ve helped foster an environment as close to the real world as a student can get. Under my guidance students create polished, fully integrated campaigns grounded in strategy and research. Campaigns and creative work are pitched to the client by the student staff at the end of each semester.
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  • Freelance Creative Consultant
    Creative & Marketing Consultant, Art Director, And Graphic Designer
    Freelance Creative Consultant Jan 2009 - Present
    I'm presently pursuing work as a Creative Consultant, Design Consultant, and Art Director for a variety of projects on a freelance basis. I'm willing to offer complimentary consultations to prospective clients who contact me through my posted LinkedIn email address at fcorridori@gmail.com. I offer all of the services of a larger agency without the operating and overhead cost. Services include: Advertising, Strategic Marketing (Including Digital and New Media), Creative Design, Writing, as well as more complex integrated marketing solutions. I specialize in building strong, enduring brands; identifying key markets and target audiences; and generating outstanding, effective visual communication and cohesive creative campaigns. Let me help you leverage your brand.
  • Pure
    Vp Of Design / Associate Creative Director
    Pure Jul 2009 - Aug 2010
    As VP of Design / Associate Creative Director at PURE, I've become the brand shepherd for PURE and it's sub-brands. I've developed and implemented a new identity system, brand standards and aesthetics, and applied those designs to the company's new website and all business collateral. At PURE I've been instrumental in helping to forge the culture and philosophy of a new type of creative company. I'm also responsible for developing and maintaining a high creative standard, working with and mentoring junior designers, building a successful and viable print and design division, concepting and developing progressive creative campaigns, implementing agency process, and building the company's creative reputation and portfolio moving forward. I've provided thought leadership on innovative creative products, potential areas of growth and innovation, and lended a critical eye to the fundamental design of a unique, proprietary creative process implemented for developing effective, strategic communications and solutions for our clients.
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  • Martz Agency
    Senior Art Director
    Martz Agency Nov 2007 - Jan 2009
    I moved to the Martz Agency in order to further diversify my experience at a full-fledge advertising, marketing, and PR firm. My move here also meant taking on considerable ownership as lead creative for large client accounts and campaigns in a broad range of markets. It is also at Martz where I began to cut my teeth as a creative lead in a true team environment. My responsibilities here included designing and implementing identity, design and marketing plans for bringing new products to market, reinvigorating already established products and brands, and helping to reform less succesful campaigns. I was brought on at Martz specifically to attract and handle new and diverse types of business in a company that handled primarily real estate through my past creative work. It was also my responsibility to help Martz Agency’s high-end real estate clients stand apart in a tepid market.
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  • Catapult Strategic Design
    Senior Designer + Art Director
    Catapult Strategic Design Oct 2005 - Nov 2007
    Wanting to experience the environment of a design and advertising agency, as well as expand my horizons, I accepted a position with Catapult and moved out west. My experience at Catapult was not unlike my experience at Urban Archaeology. Catapult is a small company (with a huge reputation), and my versatility proved to be as much as an asset to Catapult as it was to Urban Archaeology. I was able to work on a broad variety of projects for Catapult, from package design, identity design, web design, annual reports, ad campaigns, and even environmental graphics, signage, and wayfinding. – Whew – If you think that’s a mouthful, try doing all that work! I concepted all of my projects, worked directly with clients to meet their needs, executed, art directed, and delivered the final product. Often times this involved managing these projects myself, a skill well developed in my former position with Urban Archaeology.
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  • Urban Archaeology
    Senior Designer + Art Director
    Urban Archaeology May 2002 - Oct 2005
    Experience here was vast and varied. I started my career at Urban Archaeology while I was enrolled in school at Pratt. I started there just freelancing, working on the company’s old website here and there while I was a full time student. I used my time at Urban Archeology to implement some new designs for the growing company’s website, as well as their marketing and promotional materials. My work was well-received, and I was offered a full-time position after graduation. I accepted, and stayed on with the company, helping to build Urban Archaeology’s brand the following three years, to the presence it is today. Due to the company’s small size, they relied on me to be involved in virtually every aspect of design. This often included doing the necessary photography, website coding, and production as a part of concepting, designing, implementing, and art directing all of the design projects for the company.
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Frank Corridori Skills

Advertising Art Direction Graphic Design Illustrator Adobe Creative Suite Branding And Identity Indesign Creative Direction Web Design Integrated Marketing Strategic Communications Photoshop Creative Strategy Photography Marketing Social Media Illustration Public Relations Social Media Marketing Adobe Photoshop Public Speaking Copywriting Logo Design Graphics Adobe Illustrator Branding Brand Development Corporate Identity Typography Flash Visual Communication Interactive Creative Direction Rhino 3d Writing Interactive Advertising Leadership

Frank Corridori Education Details

Frequently Asked Questions about Frank Corridori

What company does Frank Corridori work for?

Frank Corridori works for University Of Missouri-Columbia

What is Frank Corridori's role at the current company?

Frank Corridori's current role is Professor, Professional Practice – Strategic Communication.

What is Frank Corridori's email address?

Frank Corridori's email address is fr****@****ail.com

What is Frank Corridori's direct phone number?

Frank Corridori's direct phone number is (573) 882*****

What schools did Frank Corridori attend?

Frank Corridori attended Pratt Institute, The School Of Architecture At Taliesin, University Of Missouri-Columbia.

What are some of Frank Corridori's interests?

Frank Corridori has interest in I'm A Music Lover As Well, Media Theory, Marketing, Environment, Education, Iggy Pop To Bob Dylan, From Punk To Funk To Folk, Advertising, New And Old Alike, Occasionally Practice The Art Myself.

What skills is Frank Corridori known for?

Frank Corridori has skills like Advertising, Art Direction, Graphic Design, Illustrator, Adobe Creative Suite, Branding And Identity, Indesign, Creative Direction, Web Design, Integrated Marketing, Strategic Communications, Photoshop.

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