Frank Crouzen Email & Phone Number

Steenwijk, Overijssel, Nederland

"DYKA manufactures plastic piping systems and provides high-quality products, expert technical advice, and valuable services. Whether it's rainwater management, indoor climate control, drinking water, sewage, or custom solutions, DYKA always delivers the best solution for both everyday and exceptional challenges.As part of the Tessenderlo Group, DYKA operates 21 branches in the Netherlands, with its headquarters located in Steenwijk. DYKA Netherlands employs over 500 people."

Harderwijk, Gelderland, Nederland

Maars is the world market leader in the field of partition walls. Maars combines years of experience by effortlessly merging special innovation, aesthetics and performance. Maars offers both standard and customized solutions in, for example, offices, airports, factories, cinemas, shops and hotels. Also in the public sector Maars has been active and has taken the lead with applications including hospitals, public institutions, universities and schools.

Eindhoven Area

As Executive Team member at Verasol and BU Director at Montage Master, I led a multidisciplinary team across Retail, Dealer Management, Sales Support, Customer Service, and Operations, with P&L responsibility for Sales and Montage Master GMBH. I focused on driving profitable growth in Verasol stores (NL/DE) and strengthening B2B in the Netherlands and Belgium.Key achievements include leading retail expansion in Germany, launching e-commerce in NL/DE, and optimizing operations. I spearheaded the 'One Way of Working' project for efficiency, developed dealer strategies, and implemented business intelligence dashboards. I also oversaw the restructuring of Montage Master GMBH.

Montage Master handles planning, measuring, installation, placement and services for Verasol and Gardendreams. Montage Master also provides its expert services to a range of companies and customers outside the Group. Its experienced and committed team works with customers on-site to provide good quality, competent advice and friendly service at competitive prices, handling hundreds of different and unique building projects a week.

Waalwijk

As a Commercial Manager at the Mandemakers Group, a leading company in the kitchen and bathroom industry, responsibilities included developing and implementing the commercial strategy, managing the sales department, and maintaining strong customer relationships. The sales team was led, targets were monitored, and a high level of customer service was ensured. Market trends, products, and competition were continuously monitored for growth opportunities. Budgets were managed, collaboration with the marketing department on promotions occurred, and sales data was analyzed for strategic decisions. Establishing strategic partnerships was a vital aspect of the role. The focus was on driving sales, maintaining customer satisfaction, and contributing to the company's growth and competitiveness in the industry.

Zwolle Area, Netherlands

In the role of Commercial Director at totaalBED, leadership extended to vision, strategy, and policy development for stores and Sales & Marketing. Emphasis was placed on departmental enhancement, the establishment of KPIs, goal setting, and staff development. Notable accomplishments encompassed the reorganization of the sales organization, strategic growth planning, the introduction of a new store concept, the implementation of the 'Guest Journey' sales process, a notable increase in NPS scores, and the successful execution of automation projects for PDM systems, configurators, Sales Assist, and POS systems.

Bergen Op Zoom Area, Netherlands

I oversaw the Bruynzeel Keukens Retail division's 39 locations, leading a diverse team, including Retail Sales, Sales Support, and Construction & Maintenance. My focus: drive profitability, optimize sales processes, and maintain strong staffing levels. I bridged Retail and B2B, managed budgets, contributed to marketing, and shaped long-term goals.Key accomplishments: restructured Retail, introduced Retail Sales Support, improved the sales process, and boosted NPS loyalty from 10% to 44%. Led projects like new incentives and pricing strategy revisions.

Bergen Op Zoom Area, Netherlands

I held the position of Director of Sales for New-Build Residential Projects with a team consisting of 9 Account Managers. My primary objective was to achieve revenue and profitability targets for new-build purchase projects under the supervision of CCO B2B at Bruynzeel Keukens BV.In my role, I was responsible for the acquisition and conversion of new-build purchase housing projects while providing oversight for the team of 9 project/account managers. My key responsibilities included formulating and executing operational sales plans specific to new-build purchase housing projects. I also managed the project back-office and account managers, providing them with support, guidance, and evaluations. My focus was on achieving sales targets, particularly Retail conversion. Additionally, I stayed informed about industry trends to shape our sales plan effectively.

Bergen Op Zoom Area, Netherlands

In my role as Commercial Manager for the Bruynzeel Kitchens retail formula, I was responsible for the development, growth, and professionalization of 15 locations. This included leading diverse sales teams, undertaking restructuring, training, and coaching. Additionally, I was involved in the development and implementation of store processes, consultative selling methods, and a modular training and development program for our sales associates. Furthermore, a significant part of my role involved analyzing and resolving issues related to HR, sales, and management. As a member of the Retail Management Team, I reported to the Commercial Director and contributed to the growth and enhancement of our retail operations.

Rotterdam Area, Netherlands

Objective: Lead 25 Store Managers to achieve commercial and operational goals for 15 retail locations.Roles:- 1996-2000: Store Manager (Nijmegen and surrounding areas)- 2000-2006: Regional Manager (Overseeing 20 stores in Southeast Netherlands)Responsibilities:Led transition from record store to entertainment store. Provided development, coaching, and store team guidance. Conducted store audits, improved store appearance. Organized events and in-store campaigns. Coordinated national and local store renovations. Served as a sales trainer in the "Kweekvijver" program, offering free management education for Store Managers.

Marketing/Marketing Management, General

Hbo Managerial Effectiveness (3D) Executive Leadership Program

Consultative Selling

Associate'S Degree, Hbo Middle Management