Frank Deck Email & Phone Number

Baltimore, Oh, Us

New York, Ny, Us

Managed a team of product managers and developers dedicated to enhancing the anntaylor.com and loft.com websites. Team was focussed on A/B testing and driving improvements in website marketing technology, SEO, data architecture, and personalization. Worked with marketing and merchandising leadership to develop a robust roadmap of new digital capabilities and customer experiences to drive conversion.- Developed and guided A/B testing roadmap across digital touch points on site, driving enhanced customer experiences and conversion.- Guided complete reimplementation of marketing technology stack in conjunction with website replatform, maintaining or enhancing marketing capabilities for partners. Enhanced data capture flows in partnership with vendor partners to drive best in class customer identification rates for visitors.- Implemented live stream video selling on the loft.com website to provide new and richer ways to shop for products.- Partnered with internal analytics teams to build the website datalayer to power personalized experiences and all internal site behavior tracking through a standardized and robust architecture.- Built out SEO capabilities on site through implementation of best practices and partnership with value-add services, maximizing organic search traffic for Ann Taylor and LOFT brands- Built personalized promotion capabilities to support business needs for personalized offers based on customer models and lifecycle stages.

Columbus, Oh, Us

Responsible for leading the development of features to support major personalization initiative at Abercrombie & Fitch. Worked as part of purpose-built team to deliver personalized experiences across all of Abercrombie's digital properties. Guided initial integration phase with personalization vendor to ensure timely go live and configuration to match targeted customer experience use cases.– Played key role in selecting vendor to support the personalization initiative. This included evaluating multiple vendors and tying the offered technical capabilities to the business vision for personalization.– Created prioritized roadmap to deliver key personalization capabilities promptly and efficiently.– Delivered initial phase and further refinement of product recommendations across multiple digital channels resulting in measured annualized incremental revenue benefit– Integrated near real-time transaction tracking across all channels to enable immediate personalization decisioning for customers.– Guided and delivered first phase of personalized promotions strategy, providing key learnings to inform future phases.– Guided key stakeholders in mapping existing marketing value chain from inception to customer delivery in order to create future-state roadmap implementing Adobe Experience Manager and related next-generation technologies.

Columbus, Oh, Us

Managed feature development and experience optimization relating to product discovery for the Abercrombie, Abercrombie Kids, and HollisterCo websites. Worked with marketing and operations stakeholders to guide features through idea, design, development, and customer testing phases. Managed feature roadmap for home page, category pages, navigation, and search capabilities to ensure business strategic needs were met while delivering maximum business value based on learnings from previous features. Supervised product management activities for the product lead responsible for website cart and checkout pages, guiding and training on product management principles and successful feature delivery.– Managed IT development of merging Abercrombie and Abercrombie Kids into a single website, allowing for more streamlined customer experience– Implemented local-store inventory searching to enhance omni capabilities, improving online shopping while supporting increased traffic to physical stores.– Guided website front-end complete rewrite to meet WCAG 2.0 ADA accessibility compliance requirements– Worked directly with UX and IT to create and implement a design system across all Abercrombie websites, ensuring faster feature development, unified customer experience, and ongoing accessibility compliance– Enhanced website flexibility, allowing marketing and operations to meet strategic needs via configuration without the need of IT support.– Ensured successful roadmap creation and feature delivery for the website cart and checkout page by junior product lead, delivering over $5 million in measured annualized incremental revenue benefit.

Responsible for project design and implementation for major objectives identified by the executive team. Met with business stakeholders to understand current state and determine the underlying needs based on their requests. Designed project implementation process including specific objectives, implementation plan, scope, and path to success for each project. Guided development team for assigned projects to ensure all development requirements and project objectives were being met.- Redesigned onboarding process with third party security provider for new clients, reducing the number of clients needing onboarding and reducing company cost.- Performed deep analysis on worldwide payment options currently offered to merchants, identifying key data points that were not being collected for merchants from certain countries, as well as extraneous information that was being required when not needed. Ultimately was able to drastically simplify the data model and submission form, reducing payment failure rates and support requests, and simplifying integration with additional partners in the future.- Designed and Implemented triage process for business units to identify and resolve business impacting issues using Atlassian JIRA.- Mapped current process flow for payment card onboarding , identifying multiple points of user confusion which were leading to extra support requests from the client services team. Ultimately designed a future state onboarding process to alleviate these pain points as well as the implementation plan for the development team.- Worked with business units to identify and document current merchant support process using multiple intranet applications.- Launched single sign-on across company web properties for consolidated authentication and enhanced security via two-factor authentication.

Developed company software and scripts to reconcile employer’s finances, process sales, handle vendor administration tasks, facilitate execution of internal intranet applications, and generate reports.- Transformed labor intensive manual Referral Program into automated system utilizing salesforce platform, with 1,000 partners which referred over 30,000 sellers to 2Checkout.- Created website advertising program, with online sign up form and instant approval process.- Completely overhauled monthly card sales data reporting internal tool, allowing employees to have improved picture of health and stability of client accounts.

Collaborated with all staff to assess unique set of interface and process flow needs, conferring with individual Business Managers to communicate requirements and alterations needed, and ultimately modifying company codebase and processes, in alignment with individual position requirements.- Implemented company-wide rollout of salesforce platform from 4 to 50+ users.- Reduced time required to complete company underwriting process by transferring function to salesforce based system.- Consolidated existing intranet applications into single streamlined application within salesforce

Managed ongoing relationship between company and largest customers, leading contract negotiations to determine processing fees or other service aspects- collaborated with Infrastructure Team to create new help desk with email address provided solely to top accounts, facilitating prioritized and quicker response times.- Performed risk management role by mitigating damage and negative perception of employer following handling of service violation or compliance issue- Assumed communications to all non-compliant clients to resolve any issues

Functioned as Lead Salesperson within Internal Sales Team, focusing primarily on converting high profile leads into clients- Processed seller applications, working with Underwriting Team to acquire supporting documentation- Following approval, served as liaison between Website Integrations Team and new client

Mba, Marketing Strategy, Human Resources

Bsba, Marketing