WHAT WE DO:Strong word-of-mouth reputation for bottom-line impact, an ability to quickly grasp complex + wide-ranging industry challenges, + uncover B2B customer behaviors. Blending IT sales + business development savvy with data + research analytics acumen, I transform insights into actionable strategies with tactical roadmaps that drive growth. Clients include leaders and technology innovators spanning Defense, Utilities, Financial Services + High-Tech, among others. ABOUT ME: As a Senior Research Consultant + Project Manager, I partner with leading research + marketing analytics firms. Clients have included Microsoft, Cisco, HP, IBM, ITSMA, SAP, Buyer Persona Institute, Philips + SunTrust.Through Executive engagement, I craft insight-driven strategies that target B2B buyers of medium to high consideration solutions. HIGHLIGHTS:NORTHROP GRUMMAN: Expanded contract 2X based on success operationalizing insights and leading transformation of this Defense firm’s IT business line from a product to solution sales organization. PR FIRM: Explored neuro-marketing emerging technology and made recommendation to support go/no-go decisioning. SAP: Contributed to adoption of research-driven insight sales as a key component of strategic and tactical planning. CISCO: Interviewed utility industry leaders to gain profiling insights key to formulating sales and branding approach during efforts to become a smart grid technology sales contender.MICROSOFT: Uncovered customer habits, attitudes and behaviors during development of a targeted B2B/Channel sales and marketing strategy. GELIA, WELLS & MOHR: Introduced Agile research and digital analytics that enhanced lead generation and customer outreach. C-Space: Increased audience engagement via reports rich in creative elements that influenced B2B/B2C leadership to take action.IBM: Performed scenario planning integral to development of marketing collateral that supported channel partnership positioning.

Business to Business marketing and advertising firm

Increased audience engagement via reports rich in creative elements that influenced B2B/B2C leadership to take action

In my role at Biz2Net, I grew revenues 3X and increased margins 2X via a strategy that revitalized the company’s sales performance. I am proud of building, training and motivating a team of high-performance consultative sales professionals who opened new sales channels and acquired 200+ accounts.At DocData, I championed a sales strategy that penetrated a U.S. market for this Dutch company and delivered $3M in new business which represented 70% of total U.S. sales. This success positioned the company optimally for a lucrative IPO.

I leveraged earlier successes as a Corporate Account Manager with Group Bull/Zenith Data Systems, where I quickly earned high-tech sales chops and delivered $9M in new business as a top-ranked national rep. The relationships I cultivated served my company well, and kept me competitive against industry leaders like Apple and IBM for sales of servers, workstations and notebook PCs