Marketing Manager
Tustin, Ca, Us
Designed, implemented, and managed marketing, branding, and pricing strategies for 350+ products, meeting all sales and growth goals. Generated annual marketing plan input, including goals, budget, and activities, to secure sales base and pursue market penetration. Led, coached, mentored, and evaluated performance of 2 direct reports. Managed and reported SEO and analytics. Oversaw external agencies and vendors.• Redesigned company website, boosting traffic 25%, enhancing lead quality, and boosting revenue.• Utilized social media sites, such as LinkedIn and Twitter, to drive website views.• Updated trade show booth to draw more visitors during marketing events for client base, generating $31M in annual revenue. • Educated current/potential customers on new and existing products to strengthen relationships.• Partnered with value streams, sales, and cross-functional teams to maximize resources, identify market trends, and increase visibility. Synchronized branding and messaging with business unit teams.