Frank Richard Francisco Email & Phone Number

Valenzuela, Ncr, Ph

Makati, National Capital Region, Philippines

- Runs the Digital Marketing Business for clients in different industries.- Meets and Presents to prospective clients for New Business Initiatives.- Operates different lines of services (Social Media Marketing, Video Advertising, Search and Display Marketing, Static and Video Creative Production, etc.)

Leads the Digital Paid Media and Search Department of Xiklab for both Local and International Clients.Accounts Handled: Ritemed, Winedrop, Troo Insurance, The Medical City, Acer, James Hardie, Pera Hub, JCB, CCPI Cat Care, Empress Cat Litter, Splenda, Laudate Mariam, Orocan, RCBC, VOCA, VFresh, Logitech, Mt. Elizabeth Hospitals, Spectra, Krispy Kreme, EZBake, Transcycle, Pharex, Alsons Dev, GoGoXpress

Mandaluyong City

- Leads all end-to-end Media and Analytics requirements of all the brands/clients of the Company with focus on Performance Marketing.- Systematized and addressed all Media and Community challenges- Formulates Digital Media Plans and Proposals for all New Business and Current Accounts' campaigns. Includes researching and insighting to applicable Channels, Ad Units, Targeting, and Potential Inventories.- Launches Ad Campaigns across different Channels and Networks for different Branding and Direct response Ad Executions- Generates Campaign Reports and Insighting for deeper data analysis to aid in Campaign Improvements and Optimization.- Manages and Trains the Paid Media and Community Management Team while providing guidance to the different departments in terms of Media processes, best practices, and other Media-related support.- Supports Business Development and acts as a Profit Center for hitting Overall Business Revenue Targets while following proper P&L assessments and cost structures.- Provides consultation and support for Jump Digital Myanmar and VietnamClients handled: Unilab, Swift Mighty Meaty, Integraid Pharex, Kohler, Hansel Crackers, Welch‘s, Dazz, Goodyear, Conrad Hotel, Marco Polo Hotel, Choco Mucho, Ramen Nagi, Fat Fook, Fuso, McCormick, Tolak Angin, Meralco, NDAA

Makati

- Provides feedback and consultation to all departments for Media and Paid Advertising requirements. - Trains the Media Team while providing support in monitoring and optimizing the Company‘s P&L

Makati

- Heads overall Media and Analytics requirements of 5D and all it's clients while providing training to the Media Team and other departments,- Handles and executes all Media-related deliverables such as Pre-Campaign Media Planning, Paid Media Buying, Ad Optimization and Bidding, Website and Mobile App Analytics, and Post-Campaign Reporting and Insighting. - Perfects Performance Marketing and optimizes campaigns to reach target goals and metrics (E-Commerce Sales, Mobile App Installs, Branding and Awareness, Lead Generation, Video Views, Engagement, etc.) at desired target cost-per-units across different channels (Search Engine Marketing, Display Advertising, YouTube Advertising, and Social Media Advertising such as Facebook, Instagram, Twitter, and LinkedIn).Clients handled: Coca-Cola, Shakey's, Tupperware, PLDT Enterprise, Brother Printers, Funky Fries, Beko Appliances, First Life, DHI, Metro Oil, Ellana Cosmetics, The Party Kitchen, The Kase

Clients handled: Coca Cola, PLDT ALPHA, Tupperware, The Party Kitchen Romulo Group, Shakey's, The Kase, PTFJ Ad Consult, and Ellana.

- Educates and increases awareness about FInancial Literacy and aids people in gaining financial independence via investment and protection plans

Hosts numerous events for diverse clients, and acts as voice over talent for productions. Events cover variety shows, band performances, parties, sports-oriented events, dance/song competitions/concerts, birthdays, debuts, weddings, talks, seminars, awards nights, among others.

Executes Digital and Mobile Media-related work such as online ad placements and optimization, data analytics, media reporting, and commits to client targets via performance marketing and delivers/exceeds the required number of conversions among different channels (SEM, SEO, Display, Social) for different clients such as Shakey's, Citibank, Dole Thailand, Monterey, Petron Malaysia, Krispy Kreme, Samsung, McDo, SSI, Sweep, and BGC.

Handles overall mobile and digital campaigns of Toblerone, Alveo, Gardenia, and Sodexo among others, and pitches to new clients for other brand efforts.

FLOOR DIRECTOR/ PRODUCTION ASSISTANT/ USHERAssists in preparation and execution of events’ paraphernalia, coordinates with sponsors, and directs cues of guests, actors/actresses, and VIPs. Clients: Candy Magazine, Kumon, Ministop, Promil, Robinsons, Nuffnang, Eastwest Bank, Whisper, PLDT Home, Globe, Amway, Cartoon Network, Monde Nissin, Toys R Us, Alveo Land a lot moreSPINNER AND VOICE OVER TALENTHandles over-all sound executions, and acts as voice over of events. Clients: Ministop, Robinsons, Nuffnang, Eastwest Bank, Whisper, PLDT Home, Globe, and a lot more

- Rotated within the different departments (Accounts Management, Creatives, Media) of the advertising agency, and experienced all the different processes while training in each office's respective work-related tasks.- Pitched campaign ideas for brands, specifically Shakey's, Greenhills Shopping Center, and Project Pie, in which all ideas were accepted and relayed to the clients for possible use.- And a lot more.

Bachelor Of Science, Major In Advertising Management

Activities and Societies: Green Media Group - Events Management | Culture and Arts Office | Adcreate - Advertising Organization

Education record

Activities and Societies: High School Student Council | Knights of the AltarHIGH SCHOOL STUDENT COUNCIL OFFICER: Batch Representative 2007.