1. Blog Writing: official website updates by WordPress (cn.admissionhub.com)2. SEO Management: develop SEO strategy for the official website‘s homepage and article pages by Semrush and Google Analytics

1. Influencer management in Southeast Asia:Recruit and find potential influencers, and reach projects or exclusive cooperation contracts with them2. Indonesia live streaming operation:Planning and execution of live broadcast team in Indonesia, including four live channels on TikTok.3. Advertising execution:Screening qualified Internet celebrities for advertisers, customizing advertising tweets or videos for brands or products, and setting up a marketing matrix to promote sales conversion. Examples include the Colgate brand, WeSing App, and Lazada.

Be responsible for the marketing planning for 4 Sub-brands of SHISEIDO, including Pure White, The Collagen, IHADA, and IEG~INTEGRATE.Main work content:1. Advertising Planning:· Monthly advertising channel planning (including Tiktok, Xiaohongshu, WeChat, Weibo, live streaming), selection of celebrities and celebrities, as well as monthly data recovery and review. Participate in live broadcast planning: including Li Jiaqi, Wei Ya(The two largest live streaming Talents in China, with annual sales exceeding 1.2 billion).2. Advertising execution:· The review of copywriting, video script, and the quality of video output.· Deliver traffic after the ad is published.3. Brand Agency Bidding:· Participate in the bidding project for the general agent of Schwarzkopf in China4. Data Maintain:· Maintenance and update of the data model of the marketing department.

Being responsible for the brand operation of two skincare brands (PASO A PASO, RADHA BEAUTY) in the Chinese market.The work content includes marketing planning, media placement planning, brand strategy planning, docking, and communication with the brand side, as well as product inventory and validity management.

Design and revise the financial products of SAIC-GM Financial Corporation's related car brands (Cadillac, Buick, Chevrolet, etc.).1. Find out auto finance products with poor sales. ( e.g. CT6 super long loan)2. Conduct market research on Cadillac's vehicles and formulate new financial product solutions.3. Learn consumers’ demand and preferences by contacting consumers and dealers 4S stores to conduct market research. 4. Create and maintain a database of customers’ information.

In the fourth year of SMU(Shanghai Maritime University), I practiced and studied in Hudong-Zhonghua Shipbuilding (Group) Co, Ltd. which is one of the largest military shipyards in China, including CAD engineering drawing, data processing, and Solidworks fluid mechanics analysis.

During weekends and summer vacations, I would provide reading instruction and homework tutoring at Shanghai Pudong District Library for children from underprivileged families. These children often lack quality education and their parents often lack the time or ability to help them with their studies, so I hope to do my part to improve the current education system.