15 years of experience in:- Process of Communication . Basically identify the target audience , determining objectives, the design of the message, select communication channels , select the message sender and measure the results .- Functions of an advertising agency (customer service , the direction of the creative department , production management , research, media , finance , communication and planning ) .- Street MKT and / or BTL ; unconventional marketing strategies and inexpensive that bring maximum results.- Branding . Able to create and enhance brand image to achieve enormous power as a differentiating principle in brand management (products , market share , profits , coordination, forecasting, planning ) .- Merchandising from a strategic point of view : reduce the time of purchase, product rotation , passive presence to active presence , maximizing a point of sale , creation and coordination of a comprehensive adequate communication at the point of sale.- Packaging. Detailed knowledge about the containment , protection, conservation , transport, inform and sell strategically.- PR . Monitoring focused business publications , main filter in the internal reporting provided to the media , marketing synergy , trend analysis , projection image and corporate identity , management meetings .I am able to perform professional tasks related to the pre - press, press and post press , overseeing simple or complex publishing , preparation and use of the techniques , materials and equipment necessary to ensure the delivery of a clear product and quality optimal area of graphic arts .Used to work in a team, under pressure and measurable results.Graduate: Master Advertising | Universidad De LaSalle BajíoDiploma: Street Marketing and BTL | Universidad De LaSalle Bajío