a Garofalo Enterprises Inc. company.• ResLife Portal, the Resident Engagement Platform, is a web-based, residence life management system which helps to connect residents with residence life staff for student housing• Developed and designed the ResLife Portal system (version 1 released in 2007, version 5.3.15 released Q2 2021)• Conducted Data Analytics Research to create bi-annual the "The State of a Modern ResLife Team: Trends Report"• Presented session at 2019 ACUHO-I Annual Conference (Toronto, Canada)

a Garofalo Enterprises Inc. company.• User Experience Strategist and Creative Problem-Solving consulting for Enterprise and Startups in the Tech industry• Key consulting clients have included Microsoft, Indeed, Esri, several small businesses, and many tech startups• Created online course curriculum for UX, Design-Thinking, and Group Collaboration courses; taught General Assembly UX Bootcamp seminars• Developed ResLife Portal (www.reslifeportal.com), a web-based residential life management system for student housing at colleges and universities; • Developed BizMesh.co & SmallBizMesh.com, an online community for small business owners; • Presentations: Purdue Foundry: Software Stir (6-March-2018, topic: From a user perspective, is there a difference between minimal viable product and a finished product?); Orange County User Experience: SoCal UX Camp Reboot (16-November-2017, topic: Business of UX - Being a Designer Is Not Enough); SoCal UX Camp 2017 (13-August-2017, topic: Business of UX - Being a Designer Is Not Enough); Purdue Foundry: Foundry Grounds (9-June-2017, topic: Ideas, Human Experience, & ROI)

(www.bizmesh.co & www.smallbizmesh.com)a service from Garofalo Enterprises Inc. • Opportunities for businesses through collective collaboration. • BizMesh.co is an online community resource for business owners. Our community enables businesses to list their services and/or products, as well as opportunities to provide paired offerings with other business owners.

• Founder; Started the business in July of 1999 as Cyber View and incorporated the business in August 2000 as Garofalo Enterprises, Inc. dba Cyber View; • Accumulated in 12 years over 45 customers in 3 countries; • Managed projects encompassing business strategy, creative aesthetic design, dynamic web programming, database development, and information architecture; • Developed a content management system in 2004, called CyberStudio (ver. 5 released Q3 2010); • Developed a residential life management system in 2007, called ResLife Portal (ver. 4 released Q1 2012)

• Led a 35+ person department of UX Architects, UI Designers, Icon Designers, and Usability Researchers, plus external resources;• Led a cross-company cultural change, in partnership with others, to be more user-centric when planning, designing, and engineering • Annual department estimated budget over $2 million; • Contributed to setting the standard for the practices of user interface design, user experience architecture, icon design, and usability research within Esri, created clear role expectations and leveraged industry standards to move the practice forward within Esri• Empowered creativity to challenge the norm, be forward-thinking in a nimble environment, and to create impeccable compelling designs/experiences• Focused holistically about the entire brand and user experience, not just projects or individual capabilities/functionalities• Partnered with Management and various stakeholders to drive crafting the design of user-centric digital experiences• Integrated design and usability research efforts across multiple business units, with a multi-disciplinary approach• Coached the Interactive team on delivering high-quality work on time while developing important skills such as creative design, group collaboration, effective communication, persuasive presentation, business strategy, brainstorm facilitation, and thought leadership• Created and directed the creation of journey & navigation flows, user stories, wireframes, and designs that are user-centric• Managed resourcing for projects such that it aligns with business needs as well as growth goals for individuals• Pushed the limits of the team to work outside their comfort zone, while clearing obstacles to enable them to produce great work• Advocated for re-use of existing design platform and interaction patterns (style guides)• Leveraged metrics, optimization, qualitative and quantitative research to inform and validate design decisions

• Built a team of User Experience (UX) Architects from 3 to 11 team members; with responsibility for resource allocation, work processes and procedures;• Collaborated with multidisciplinary teams to support strategic business initiatives across company verticals;• Increased consistency & familiarity of interaction and client-side experiences across web, mobile, and desktop;• Established design patterns to be leveraged by multiple teams for a variety of projects;• Coordinated brainstorming meetings and user experience strategy workshops with project managers, graphic designers, SMEs, developers, and marketing specialists;• Organized and facilitated usability research studies for web and mobile products with customers;• Developed interactive proof-of-concepts and rapid prototypes to aide development teams and product managers;• Provided coaching and mentoring to team members;• Planned events for customers and conference attendees to learn UX best-practices and network with Esri staff;• Hosted & planned the 1st-ever Esri Design Huddle, with Porter Gale as our MC, as a cross-department open forum discussion for sharing best practices, collaboration, & brainstorming (Sept 2014)• 2013 Esri Marketing Ambassador Award recipient• Certified Scrum Master, Scrum Alliance (May 2014 - Present)• Certified Scrum Product Owner, Scrum Alliance (May 2014 - Present)• Contributor for WIRED Innovation Insights Blog: http://insights.wired.com/profile/FrankGarofalo• Contributor for LinkedIn Pulse: https://www.linkedin.com/today/author/14662931-Frank-Garofalo

• Assisted with on-site customer consultations for geographic information applications on projects for Fortune 100 companies, US Federal agencies, and with budgets of over $10 million;• Hosted user experience strategy workshops with cross-functional teams of project managers, consultants, developers, marketing specialists and training coordinators;• Designed wireframes, mock-ups and prototypes to collaborate with key stakeholders;• Translated complex functional and technical requirements into detailed user experience architecture and design;• Facilitated usability testing studies for web-based and desktop-based systems;• Special Achievement in GIS Award 2012 - member of project team

Collaborated with cross-functional teams of business stakeholders, analysts, architects, developers, web/graphic designers, and copywriters to design, develop, and implement innovative & cutting-edge interfaces. Developed interactive UX prototypes to illustrate & document the optimal online experience and facilitated the user testing studies. Defined specifications for Internet projects following latest online standards, technologies, and trends.

Designed prototypes of software interfaces to conduct user testing for the handheld, portable navigation devices of Garmin International. Developed user experience use cases and work flows while taking into consideration aesthetics, functionality, language translations, and usability.

Directly managed an award-winning staff of 9 resident assistants in a building of 345 residents, while supervising an overall staff of 30 resident assistants in a complex of 1,164 residents; Coordinated emergency situations involving residents with police, paramedics, and fire; Planned and led training sessions for 30 resident assistants; Conducted bi-annual performance evaluations for staff member

Executed a marketing campaign to increase awareness of the Disney College Program to students and faculty; Partnered with Disney College Recruiting to motivate students to attend either a live or online presentation; Acted as a mentor to Disney College Program participants from Purdue University

Improved internal communication by launching a wiki as a knowledge management repository; Served as the Technical Delivery Lead to on-board new affinity cards for July & August 2007, budget: $60,000; Collaborated to innovate new offering of Bank of America desktop widgets using XML and AJAX technology

Established a community environment among 40 residents conductive to learning and personal development; Developed and initiated programs centered on education, personal development, engagement, and diversity; Displayed problem solving skills to help resolve resident issues, including roommate conflicts

Recipient of the Silver Whistle Quarterly Award for outstanding job performance, service, quality and dedication; Established guest service skills in high volume area; displayed adaptability in a diverse work environment; Increased sales at the Marina by designing a new Specialty Cruise Flyer utilizing creative thinking skills