Frank Guernsey Email and Phone Number
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Senior executive specializing in the lifestyle and wellness beverages. My primary role is to strategize marketing functions, direct department goals, objectives, and operating procedures. Has built and developed teams to meet growth needs domestically and internationally. Has excelled with entrepreneurial beverage brands reporting to the CEO/Founder, highlights include Rockstar Energy Drink, Health-Ade Kombucha, and Ole Smoky Moonshine. Skill Set• Growth planning, commercialization, and trade marketing across all primary retail sales channels including Natural, Specialty, MULO, Mass, Drug, Club, Food Service and Convenience.• First-hand knowledge of how to scale a marketing department consumer marketing platforms, programs, processes, and budgets.• Expert at instituting organizational standards and processes.• Drive brand awareness through digital advertising, PR, social amplification, brand partnerships, licensing and traditional media execution• Create 360-degree programs with brand partnerships to drive awareness, trial, social media, influencer activation, data collection, marketing campaigns, retail opportunities and distinction from competition.• Creative direction and compliance with new packaging, labels, and product development.• Data – identify correct inputs to analyze and drive marketing decisions, segment and engage4 the core consumer then find adjacent segments.• Agency management – advertising, public relations, storytelling, creative, influencer, content, email, lead generation, audience segmentation, and analytics.• Budgeting – strategic resource allocation, forecasting. crafting a meaningful COA, institute process to stay within budget.• Creative & innovative – challenge the status quo, big bold concepts.• Communication – clear, candid, honest, collaborative and engaging.
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Vp Of MarketingQuickchange Incontinence Wrap For Men By Ui Medical Mar 2023 - PresentRedlands, California, Us
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Co-Founder5X5 Marketing Jan 2022 - PresentWe help brands reach their full potential by combining our own in-house CPG experience with a start-up mentality: unafraid to deliver straight talk or get our hands dirty alongside our tight network of trusted creative partners.
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Marketing ConsultantGuernsey Inc, A Boutique Growth Agency Oct 2019 - Jul 2022Guernsey Inc is a boutique marketing agency focused on growth for food and beverage brands with annual gross revenue under $15M. We provide C-Suite strategy, packaging & product innovation, trade marketing, social & digital marketing, and experiential marketing.
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Vp Of MarketingPerennial Apr 2019 - Oct 2019Perennial, reimagine adult nutrition by disrupting the ready to drink nutrition category.• Lead digital strategy, e-commerce excellence, field marketing and tactical execution • Use data and consumer-driven key learnings to inform product innovation.• Identify and contract key vendors to bring the brand vision to life.• Implement advertising, email marketing, influencer marketing, advertising and brand partnerships.
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Vp MarketingHealth-Ade Kombucha Mar 2017 - Mar 2019Los Angeles, Ca, UsHealth-Ade is the world’s third-largest kombucha brand and is the fastest-growing brand in the category• Delivered velocity increases resulting in a 400% increase in topline revenue in 2017 and 2018.• Restructured department and budget in the first 90 days, reallocated resources from field marketing to increase brand awareness through influencer marketing, PR and digital advertising • Led trade marketing, created retail support programs with News America, Catalina, and Ibotta bringing in 73k first-time punchers from the competition.• Launched omnichannel and pioneered new platforms such as Instacart, Amazon Grocery, and Shipt integration• Relaunched the worst-performing SKU through licensing and a brand partnership with Tone It Up! that SKU grew to a top 5 performer in under six months.• Drive awareness, trial, and retail promotion through brand partnership programs with Tone It Up!, Well & Good, Feed Feed, Feast! Portland and Create & Cultivate• Served as the lead for cross-department collaboration with sales, production, and finance to meet company goals.• Executed an in-depth research project using machine learning, then applied key learnings to brand strategy and tactical decisions that led to 95% topline growth in 2018. -
PartnerDapperman Brand, Inc. Apr 2015 - Mar 2017Secured investorsRestructured brand values and messagingCreated new packagingExpanded line from 1 SKU to 9 SKUs -
Business Marketing ConsultantSelf-Employed May 2015 - Feb 2017Austin, Tx, UsClients & Projects: Bo Bridges Gallery, GT Kombucha, Moonshine Sweet Tea & Dapperman Men’s Grooming -
Head Of MarketingOle Smoky Tennessee Moonshine Jun 2013 - Feb 2015Gatlinburg, Tennessee, UsOle Smoky is the world’s second-largest moonshine Distillery, moving over 200,000 cases annually in 18 countries. Ole Smoky was acquired by Centerview Capital as a result of new sales and marketing results.• Functional Leadership & Development – recruited, hired, trained and developed a high-performing team of young marketing talent.• Created 360-degree experiential marketing platforms to include NASCAR (Bristol, Daytona, and Talladega Speedways), Lucas Oil, Live Nation Venues, Harley Davidson, Sturgis Bike Rally, Galveston Biker Rally and Daytona Bike Week• Brand Partnerships/Licensing - created new top-selling SKU through Harley Davidson License & marketing partnership• Executed celebrity endorsement with Dierks Bentley, Country Music superstar. Image and likeness drove the summer display program and came to life with consumer promotions and tour support.• Expanded to 8 countries in one year, revamping the intellectual property structure to support international growth• Drove qualitative and quantitative research efforts to fully understand target customer and benchmark key metrics.• New Product Development/Innovation - Expanded the product line from 6 to 18 flavors, managed TTB approval process. -
Vice President, MarketingRockstar Energy Drink Dec 2005 - Jun 2013Los Angeles, Ca, UsGrowing a $25M brand to over $800M in annual sales was a life changing experience. Stretched headcount and dollars, especially when compared to larger companies in the same space. Rockstar was took a disruptive approach to lifestyle marketing and punched above our weight to the number thee position in a $10B category.Brand Steward & Champion of Company Values – Been responsible for identifying and implementing strategies and tactics that enhance the Brand’s equity, awareness, image, and preference. Led marketing efforts to expand brand footprint internationally to approximately 36 countriesBudget Management & Forecast - Managed annual budget of $25m, reviewed monthly expenditures, and program budgets, never exceeding annual forecast. Accountable for all sponsored program execution and the day-to-day management marketing department, with 18 direct reportsTrade Marketing - Created in-store display programs based on both sponsored events, premium collateral and media rights pass through. Worked with Creative Department in effective execution of promotional collateral, premiums, and point of sale materialsLicensing & Brand Partnerships – Created/initiated Intellectual Property strategy, protection, and implementation to create new revenue streams and deliver significant brand exposure.Corporate Marketing Calendar – Developed strong, integrated calendar incorporating product lines, communications, experiential platforms inclusive of key brand initiatives and spans across all mediaPartnerships, Alliances & Influencers – Well versed and successful in establishing relationships, partnerships with a variety of thought leaders and influencers in youth culture, action sports industry, music, entertainment, MMA, professional boxing, video game industry, and motorsports. -
Sponsorship Sales And Event Production ManagerImg May 2002 - Dec 2004London, Gb• Created new business by selling in over $1.8 million in new marketing platforms• Part of the primary team that produced multi-sports and music festivals such as The US Open of Surfing, Vans Triple Crown, 2002 Budweiser Superbowl activation, MTV’s Three-Way Threat, the AVP tour stops, The Snicker’s Soul Bowl in London, and developed the National Surf League (NSL)• Executed programs for key accounts including Phillips, Anheuser Busch, Target, Trans World Media, and O’Neil -
Sponsorship Sales ManagerGet Travel Nov 1997 - Mar 2002Get Travel is the largest student tour operator in the United States comprised of five separate divisions. Company’s events and services include grassroots youth marketing programs, spring break, snowboarding events, college campus tours, and high school graduation experience. -
Field Marketing SpecialistPlaystation Jun 1997 - Oct 1997San Mateo, California, Us1997 Vans Warped Tour & 1997 Blues Traveler’s HORDE FestivalMaximize brand and product visibility to concert attendees through product placement, banner placement and cross-promotional efforts with principal tour sponsors and performers
Frank Guernsey Skills
Frank Guernsey Education Details
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Uc Santa BarbaraEnvironmental Sciences
Frequently Asked Questions about Frank Guernsey
What company does Frank Guernsey work for?
Frank Guernsey works for Quickchange Incontinence Wrap For Men By Ui Medical
What is Frank Guernsey's role at the current company?
Frank Guernsey's current role is Senior executive specializing in growing CPG brands.
What is Frank Guernsey's email address?
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What is Frank Guernsey's direct phone number?
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What schools did Frank Guernsey attend?
Frank Guernsey attended Uc Santa Barbara.
What skills is Frank Guernsey known for?
Frank Guernsey has skills like Social Media Marketing, Marketing Strategy, Sponsorship, Brand Management, Strategic Partnerships, Brand Development, Business Strategy, Advertising, Integrated Marketing, Digital Marketing, Marketing Communications, Management.
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