Vp Of Marketing
Current
Mar 2023 - Present
AeroLeads people directory · profile
Frank Guernsey Email & Phone Number
Senior executive specializing in growing CPG brands
at
QuickChange Incontinence Wrap for Men by UI Medical
1 work email found
@rockstarenergy.com
4 phones found area 310, 865, and 702
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior executive specializing in growing CPG brands
Location
Manhattan Beach, California, United States
Who is Frank Guernsey? Overview
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Quick answer
Frank Guernsey is listed as Senior executive specializing in growing CPG brands at QuickChange Incontinence Wrap for Men by UI Medical, based in Manhattan Beach, California, United States. AeroLeads shows a work email signal at rockstarenergy.com, phone signal with area code 310, 865, 702, and a matched LinkedIn profile for Frank Guernsey.
Frank Guernsey previously worked as VP of Marketing at Quickchange Incontinence Wrap For Men By Ui Medical and Co-Founder at 5X5 Marketing. Frank Guernsey holds Ba, Environmental Sciences from Uc Santa Barbara.
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{first}@rockstarenergy.com
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Profile bio
About Frank Guernsey
Senior executive specializing in the lifestyle and wellness beverages. My primary role is to strategize marketing functions, direct department goals, objectives, and operating procedures. Has built and developed teams to meet growth needs domestically and internationally. Has excelled with entrepreneurial beverage brands reporting to the CEO/Founder, highlights include Rockstar Energy Drink, Health-Ade Kombucha, and Ole Smoky Moonshine. Skill Set• Growth planning, commercialization, and trade marketing across all primary retail sales channels including Natural, Specialty, MULO, Mass, Drug, Club, Food Service and Convenience.• First-hand knowledge of how to scale a marketing department consumer marketing platforms, programs, processes, and budgets.• Expert at instituting organizational standards and processes.• Drive brand awareness through digital advertising, PR, social amplification, brand partnerships, licensing and traditional media execution• Create 360-degree programs with brand partnerships to drive awareness, trial, social media, influencer activation, data collection, marketing campaigns, retail opportunities and distinction from competition.• Creative direction and compliance with new packaging, labels, and product development.• Data – identify correct inputs to analyze and drive marketing decisions, segment and engage4 the core consumer then find adjacent segments.• Agency management – advertising, public relations, storytelling, creative, influencer, content, email, lead generation, audience segmentation, and analytics.• Budgeting – strategic resource allocation, forecasting. crafting a meaningful COA, institute process to stay within budget.• Creative & innovative – challenge the status quo, big bold concepts.• Communication – clear, candid, honest, collaborative and engaging.
Listed skills include Social Media Marketing, Marketing Strategy, Sponsorship, Brand Management, and 58 others.
Current workplace
Frank Guernsey's current company
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Quickchange Incontinence Wrap For Men By Ui Medical
AeroLeads page
12 roles
Frank Guernsey work experience
A career timeline built from the work history available for this profile.
Co-Founder
Current
5X5 Marketing
We help brands reach their full potential by combining our own in-house CPG experience with a start-up mentality: unafraid to deliver straight talk or get our hands dirty alongside our tight network of trusted creative partners.
Jan 2022 - Present
Marketing Consultant
Guernsey Inc, A Boutique Growth Agency
Guernsey Inc is a boutique marketing agency focused on growth for food and beverage brands with annual gross revenue under $15M. We provide C-Suite strategy, packaging & product innovation, trade marketing, social & digital marketing, and experiential marketing.
Oct 2019 - Jul 2022
Vp Of Marketing
Perennial
- Perennial, reimagine adult nutrition by disrupting the ready to drink nutrition category.
- Lead digital strategy, e-commerce excellence, field marketing and tactical execution
- Use data and consumer-driven key learnings to inform product innovation.
- Identify and contract key vendors to bring the brand vision to life.
- Implement advertising, email marketing, influencer marketing, advertising and brand partnerships.
Apr 2019 - Oct 2019
Vp Marketing
- Health-Ade is the world’s third-largest kombucha brand and is the fastest-growing brand in the category
- Delivered velocity increases resulting in a 400% increase in topline revenue in 2017 and 2018.
- Restructured department and budget in the first 90 days, reallocated resources from field marketing to increase brand awareness through influencer marketing, PR and digital advertising
- Led trade marketing, created retail support programs with News America, Catalina, and Ibotta bringing in 73k first-time punchers from the competition.
- Launched omnichannel and pioneered new platforms such as Instacart, Amazon Grocery, and Shipt integration
- Relaunched the worst-performing SKU through licensing and a brand partnership with Tone It Up! that SKU grew to a top 5 performer in under six months.
Mar 2017 - Mar 2019
Partner
Secured investorsRestructured brand values and messagingCreated new packagingExpanded line from 1 SKU to 9 SKUs
Apr 2015 - Mar 2017
Business Marketing Consultant
Clients & Projects: Bo Bridges Gallery, GT Kombucha, Moonshine Sweet Tea & Dapperman Men’s Grooming
May 2015 - Feb 2017
Head Of Marketing
- Ole Smoky is the world’s second-largest moonshine Distillery, moving over 200,000 cases annually in 18 countries. Ole Smoky was acquired by Centerview Capital as a result of new sales and marketing results.
- Functional Leadership & Development – recruited, hired, trained and developed a high-performing team of young marketing talent.
- Created 360-degree experiential marketing platforms to include NASCAR (Bristol, Daytona, and Talladega Speedways), Lucas Oil, Live Nation Venues, Harley Davidson, Sturgis Bike Rally, Galveston Biker Rally and Daytona.
- Brand Partnerships/Licensing - created new top-selling SKU through Harley Davidson License & marketing partnership
- Executed celebrity endorsement with Dierks Bentley, Country Music superstar. Image and likeness drove the summer display program and came to life with consumer promotions and tour support.
- Expanded to 8 countries in one year, revamping the intellectual property structure to support international growth
Jun 2013 - Feb 2015
Vice President, Marketing
Growing a $25M brand to over $800M in annual sales was a life changing experience. Stretched headcount and dollars, especially when compared to larger companies in the same space. Rockstar was took a disruptive approach to lifestyle marketing and punched above our weight to the number thee position in a $10B category.Brand Steward & Champion of Company.
Dec 2005 - Jun 2013
Sponsorship Sales And Event Production Manager
- Created new business by selling in over $1.8 million in new marketing platforms
- Part of the primary team that produced multi-sports and music festivals such as The US Open of Surfing, Vans Triple Crown, 2002 Budweiser Superbowl activation, MTV’s Three-Way Threat, the AVP tour stops, The Snicker’s.
- Executed programs for key accounts including Phillips, Anheuser Busch, Target, Trans World Media, and O’Neil
May 2002 - Dec 2004
Sponsorship Sales Manager
Get Travel is the largest student tour operator in the United States comprised of five separate divisions. Company’s events and services include grassroots youth marketing programs, spring break, snowboarding events, college campus tours, and high school graduation experience.
Nov 1997 - Mar 2002
Field Marketing Specialist
1997 Vans Warped Tour & 1997 Blues Traveler’s HORDE FestivalMaximize brand and product visibility to concert attendees through product placement, banner placement and cross-promotional efforts with principal tour sponsors and performers
Jun 1997 - Oct 1997
1 education record
Frank Guernsey education
-
Uc Santa Barbara
FAQ
Frequently asked questions about Frank Guernsey
Quick answers generated from the profile data available on this page.
What company does Frank Guernsey work for?
Frank Guernsey works for QuickChange Incontinence Wrap for Men by UI Medical.
What is Frank Guernsey's role at QuickChange Incontinence Wrap for Men by UI Medical?
Frank Guernsey is listed as Senior executive specializing in growing CPG brands at QuickChange Incontinence Wrap for Men by UI Medical.
What is Frank Guernsey's email address?
AeroLeads has found 1 work email signal at @rockstarenergy.com for Frank Guernsey at QuickChange Incontinence Wrap for Men by UI Medical.
What is Frank Guernsey's phone number?
AeroLeads has found 4 phone signal(s) with area code 310, 865, 702 for Frank Guernsey at QuickChange Incontinence Wrap for Men by UI Medical.
Where is Frank Guernsey based?
Frank Guernsey is based in Manhattan Beach, California, United States while working with QuickChange Incontinence Wrap for Men by UI Medical.
What companies has Frank Guernsey worked for?
Frank Guernsey has worked for Quickchange Incontinence Wrap For Men By Ui Medical, 5X5 Marketing, Guernsey Inc, A Boutique Growth Agency, Perennial, and Health-Ade Kombucha.
How can I contact Frank Guernsey?
You can use AeroLeads to view verified contact signals for Frank Guernsey at QuickChange Incontinence Wrap for Men by UI Medical, including work email, phone, and LinkedIn data when available.
What schools did Frank Guernsey attend?
Frank Guernsey holds Ba, Environmental Sciences from Uc Santa Barbara.
What skills is Frank Guernsey known for?
Frank Guernsey is listed with skills including Social Media Marketing, Marketing Strategy, Sponsorship, Brand Management, Strategic Partnerships, Brand Development, Business Strategy, and Advertising.
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