Frank Guzzardo

Frank Guzzardo Email and Phone Number

SVP Soundwave Digital @ Soundwave Digital
Frank Guzzardo's Location
New York, New York, United States, United States
Frank Guzzardo's Contact Details
About Frank Guzzardo

Seasoned sales leader with experience in programmatic multi-platform, multi device, digital media sales as well as expertise in view ability tracking and attribution modeling. Experience managing sales teams from scrappy start-ups through to major acquisition.

Frank Guzzardo's Current Company Details
Soundwave Digital

Soundwave Digital

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SVP Soundwave Digital
Frank Guzzardo Work Experience Details
  • Soundwave Digital
    Svp
    Soundwave Digital Oct 2024 - Present
    North America
    At Soundwave Digital, we help you cut through the noise of a fast-paced, busy media landscape so that your audience can see and hear you through the crowd. Our programmatic advertising solutions help you elevate your marketing with efficiency and precision, so you can focus on your business and let automation do the talking.
  • Cognitiv
    Svp Sales
    Cognitiv Sep 2019 - Nov 2021
    New York Ny
    Cognitiv is the first company to leverage AI to create custom, full automated buying algorithms that maximize ROI for marketers. Cognitiv’s deep learning, real-time execution platform, NeuralMind™, gives marketers an undeniable competitive edge by more accurately predicting customer behavior and targeting potential consumers. Our innovative performance solutions have been shown to be up to 20 times more efficient than standard industry practice.
  • Workreduce
    Vice President Enterprise Sales
    Workreduce Nov 2018 - Sep 2019
    New York City
    I provide high-quality onshore on demand virtual staffing for buyers and sellers of digital media. Specialties: data quality management, media staffing, media outsourcing, ad operations, virtual staffing, onshore, staff augmentation, ad tech, media analytics, programmatic, campaign management, tag management, tag deployment, ad tracking, ad campaigns, automation
  • The Exchange Lab
    Vice President Sales Us
    The Exchange Lab Jan 2014 - Jul 2018
    New York City
    The Exchange Lab is a Programmatic Specialist, connected to the world's largest digital media marketplace, providing a fully managed service to direct clients and agencies. With data at the core, the company's proprietary technology, Proteus, enables multi-platform programmatic solutions and integrates data from the world's leading DSP's, ad servers, viewability and verification partners as well as first and third-party customer data. Proteus's unique programmatic technology creates a holistic view of the digital ecosystem, translating data into a unified format. This empowers The Exchange Lab's team of Programmatic Specialists to make informed decisions that can be actioned directly through the systems unique Trading, Optimization and Reporting applications. Headquartered in London, and founded in 2007, The Exchange Lab operates from offices in the UK, North America and Asia. Exchange Lab demystifies and simplifies programmatic media buying.
  • C3 Metrics
    Chief Revenue Officer
    C3 Metrics Feb 2011 - Jan 2014
    New York, Ny
    Lead sales and marketing of SAAS analytic model for full funnel attribution & ad view ability • Oversee global sales of C3Metrics attribution & view ability solution• Developed and simplified sales presentation for sophisticated analytics solution• Negotiated & closed long sales cycle enterprise wide solutions • Negotiated & closed partnership w/agency holding companies & affiliated agencies • Negotiated & closed white labeled solutions• Negotiated & closed view ability audits• Created alliance with major ad network to provide attribution solution to clients• Knowledge of Network, DSP, Exchange & RTB environments
  • Yahoo
    Senior Director
    Yahoo Sep 2007 - Jan 2011
    New York, Ny
    Instrumental in spearheading the integration of Blue Lithium into Yahoo Ad Network resulting in catapulting Yahoo Ad Network into the Number 1 position among all ad networks in terms of uniques, impressions and revenue.
  • Blue Lithium
    Vp Sales East
    Blue Lithium Jun 2005 - Sep 2007
    New York, Ny
    Responsible for building online advertising network sales team in East. Company acquired by Yahoo in September 2007
  • Valueclick, Inc.
    North East Regional Sales Manager
    Valueclick, Inc. 2002 - 2005
    New York, Ny
    Brought relationship selling approach to VCLK.Worked closely with EVP Sales to reposition network messaging and reorganize territory alignment and account assignments Was top performer and led top performing sales team from 2003-2005

Frank Guzzardo Skills

Online Advertising Ad Networks Digital Media Advertising Digital Strategy Behavioral Targeting Digital Marketing Mobile Advertising Mobile Marketing Advertising Sales Sales Management Online Marketing Strategic Partnerships Rtb Rich Media Sem Display Advertising Ad Serving Web Analytics Customer Acquisition Salesforce.com Doubleclick Ad Exchanges Monetization Video Advertising Google Adwords Media Planning Interactive Marketing Media Buying Ppc Saas Lead Generation Advertising Operations Conversion Optimization Interactive Advertising Search Advertising Comscore Affiliate Marketing Web Marketing Direct Response

Frank Guzzardo Education Details

Frequently Asked Questions about Frank Guzzardo

What company does Frank Guzzardo work for?

Frank Guzzardo works for Soundwave Digital

What is Frank Guzzardo's role at the current company?

Frank Guzzardo's current role is SVP Soundwave Digital.

What is Frank Guzzardo's email address?

Frank Guzzardo's email address is f_****@****hoo.com

What is Frank Guzzardo's direct phone number?

Frank Guzzardo's direct phone number is +4420370*****

What schools did Frank Guzzardo attend?

Frank Guzzardo attended Uc San Diego, Suny Oneonta.

What skills is Frank Guzzardo known for?

Frank Guzzardo has skills like Online Advertising, Ad Networks, Digital Media, Advertising, Digital Strategy, Behavioral Targeting, Digital Marketing, Mobile Advertising, Mobile Marketing, Advertising Sales, Sales Management, Online Marketing.

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