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Seasoned sales leader with experience in programmatic multi-platform, multi device, digital media sales as well as expertise in view ability tracking and attribution modeling. Experience managing sales teams from scrappy start-ups through to major acquisition.
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SvpSoundwave Digital Oct 2024 - PresentNorth AmericaAt Soundwave Digital, we help you cut through the noise of a fast-paced, busy media landscape so that your audience can see and hear you through the crowd. Our programmatic advertising solutions help you elevate your marketing with efficiency and precision, so you can focus on your business and let automation do the talking. -
Svp SalesCognitiv Sep 2019 - Nov 2021New York NyCognitiv is the first company to leverage AI to create custom, full automated buying algorithms that maximize ROI for marketers. Cognitiv’s deep learning, real-time execution platform, NeuralMind™, gives marketers an undeniable competitive edge by more accurately predicting customer behavior and targeting potential consumers. Our innovative performance solutions have been shown to be up to 20 times more efficient than standard industry practice. -
Vice President Enterprise SalesWorkreduce Nov 2018 - Sep 2019New York CityI provide high-quality onshore on demand virtual staffing for buyers and sellers of digital media. Specialties: data quality management, media staffing, media outsourcing, ad operations, virtual staffing, onshore, staff augmentation, ad tech, media analytics, programmatic, campaign management, tag management, tag deployment, ad tracking, ad campaigns, automation -
Vice President Sales UsThe Exchange Lab Jan 2014 - Jul 2018New York CityThe Exchange Lab is a Programmatic Specialist, connected to the world's largest digital media marketplace, providing a fully managed service to direct clients and agencies. With data at the core, the company's proprietary technology, Proteus, enables multi-platform programmatic solutions and integrates data from the world's leading DSP's, ad servers, viewability and verification partners as well as first and third-party customer data. Proteus's unique programmatic technology creates a holistic view of the digital ecosystem, translating data into a unified format. This empowers The Exchange Lab's team of Programmatic Specialists to make informed decisions that can be actioned directly through the systems unique Trading, Optimization and Reporting applications. Headquartered in London, and founded in 2007, The Exchange Lab operates from offices in the UK, North America and Asia. Exchange Lab demystifies and simplifies programmatic media buying. -
Chief Revenue OfficerC3 Metrics Feb 2011 - Jan 2014New York, NyLead sales and marketing of SAAS analytic model for full funnel attribution & ad view ability • Oversee global sales of C3Metrics attribution & view ability solution• Developed and simplified sales presentation for sophisticated analytics solution• Negotiated & closed long sales cycle enterprise wide solutions • Negotiated & closed partnership w/agency holding companies & affiliated agencies • Negotiated & closed white labeled solutions• Negotiated & closed view ability audits• Created alliance with major ad network to provide attribution solution to clients• Knowledge of Network, DSP, Exchange & RTB environments -
Senior DirectorYahoo Sep 2007 - Jan 2011New York, NyInstrumental in spearheading the integration of Blue Lithium into Yahoo Ad Network resulting in catapulting Yahoo Ad Network into the Number 1 position among all ad networks in terms of uniques, impressions and revenue. -
Vp Sales EastBlue Lithium Jun 2005 - Sep 2007New York, NyResponsible for building online advertising network sales team in East. Company acquired by Yahoo in September 2007 -
North East Regional Sales ManagerValueclick, Inc. 2002 - 2005New York, NyBrought relationship selling approach to VCLK.Worked closely with EVP Sales to reposition network messaging and reorganize territory alignment and account assignments Was top performer and led top performing sales team from 2003-2005
Frank Guzzardo Skills
Frank Guzzardo Education Details
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Communications Media
Frequently Asked Questions about Frank Guzzardo
What company does Frank Guzzardo work for?
Frank Guzzardo works for Soundwave Digital
What is Frank Guzzardo's role at the current company?
Frank Guzzardo's current role is SVP Soundwave Digital.
What is Frank Guzzardo's email address?
Frank Guzzardo's email address is f_****@****hoo.com
What is Frank Guzzardo's direct phone number?
Frank Guzzardo's direct phone number is +4420370*****
What schools did Frank Guzzardo attend?
Frank Guzzardo attended Uc San Diego, Suny Oneonta.
What skills is Frank Guzzardo known for?
Frank Guzzardo has skills like Online Advertising, Ad Networks, Digital Media, Advertising, Digital Strategy, Behavioral Targeting, Digital Marketing, Mobile Advertising, Mobile Marketing, Advertising Sales, Sales Management, Online Marketing.
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Frank Guzzardo
New York, Ny -
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Frank Guzzardo
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