Frank Henrichsen Email & Phone Number

Copenhagen Area, Denmark

Hygia Diagnostics ApS is a new company striving to bring products based on gold-standard molecular diagnostics technology to point of care settings. This enables better, cheaper, faster and simpler diagnosis of infectious diseases. The products have the potential to revolutionize diagnosis and treatment of infectious diseases and in turn lead to improved public health and reduced healthcare costs.

Sophion was established in 2000 as a venture-funded spin out from NeuroSearch and develops advanced equipment to the international pharmaceutical industry. The equipment measures ion channel activity in living cells based on micro technology. It can be applied in all phases of pre-clinical drug discovery and leads to more and increasingly efficient drugs with a significantly shortened development time. Sophion introduced its first product, QPatch 16, in 2005.• Part of the executive management and responsible for commercial matters• Responsible for the successful introduction of the QPatch products (price MDKK 2,5 to 5,0) to the global pharmaceutical industry – a complex niche product in a highly competitive, international market• Responsible for the global sales- and marketing activities: 15 annual international exhibitions and conferences, roadshows, management of sales and marketing staff and distributors/agents, marketing campaigns, marketing material, videos, profile and product brochures, newsletters, website, social media and PR-activities• Established subsidiary in the USA and distributors in Japan, China, India, Korea and Australia/New Zealand• Capital supply from Danish and foreign investors. Business plans, financial forecasts and models, prospect material, presentations• Central in the transformation of Sophion from a “nerdy” Danish development organization to a successful and highly commercially focused global organization

• Responsible for planning, start-up and development of Oticon’s new focus area, digital CIC hearing aids (“invisible” hearing aids). This led to a substantial development of Oticon’s hearing aid business, achieved by development- and marketing activities as well as education and training, both in Denmark and in Oticon’s international subsidiaries

• Senior responsibility for Oticon’s software function, including responsibility for specification, release planning, development and localizing (15 languages) of Windows-based software for adjustment and programming of hearing aids.• Responsibility for international marketing of Oticon's software solutions

• Developed and marketed a successful new strategic business area: ”Dispenser Systems” as part of a strategy of becoming the hearing aid dealers’ preferred supplier• Strategy planning, product specification and international business-to-business marketing.• Collaboration with leading advertising agencies• Responsible for planning and implementing the global business system which was a prerequisite for Oticon's successful launch of the world's first fully digital hearing aid in 1996.(Digital hearing aids are adjusted via PCs placed at the hearing aid dealers. The PC-dependence implied that software for programming of the digital hearing aids had to be developed and that the staff in all Oticon’s subsidiaries had to be trained in handling sales, installation, education and support of software solutions).

HIMSA A/S (Hearing Instrument Manufacturers’ Software Association) is owned jointly by the internationally leading hearing aid manufacturers. The business idea behind HIMSA A/S is to develop and maintain a standardized software platform and equipment for programming of hearing aids. The company’s software platform and programming equipment is today a de facto standard (the hearing industry’s “Windows”). 130 companies in the hearing aid industry are applying the standard and virtually all the global 30,000 hearing aid dealers are registered users of HIMSA’s products• Driving force behind initiative, business plan and start of HIMSA A/S. The company was founded in 1993 in a collaboration between the world’s dominant hearing aid manufacturers: Oticon, Widex, Danavox (GN Resound) and Phonak (Sonova)• As Oticon’s representative in HIMSA’s management group I was heavily involved in developing and implementing HIMSA’s market strategy – both in relation to other companies within the hearing industry and in relation to hearing aid dealers• Acting CEO June to August 2000

• Established a development function from scratch• Designed and developed the microprocessor based control system for Flex Dental’s groundbreaking product, the CC dental unit, in collaboration with leading Danish dentists• Responsible for all Flex Dental’s development activities and member of the company’s management group• Main development projects: a comprehensive product concept for equipping complete dental clinics (dental unit, patient chair, operator chair, operation lamp) .

Bcom, Organization And Strategy

Msc, Electrical Engineering