*Somnoware Healthcare Systems acquired by ResMed.

Lead marketing at Somnoware Healthcare Systems and drive the end-to-end marketing strategy.• Growth Architect: Spearhead a holistic marketing strategy focused on new customer acquisition and current customer expansion. Create and execute marketing strategies that drive predictable, scalable growth and market-leader positioning. • Functional Collaborator: Serve on the executive team as the voice of marketing, fostering collaboration among departments. Work with product and sales to optimize go-to-market motions, boost brand awareness and communicate Somnoware’s vision.• Data-driven Marketer: Develop and initiate demand gen, analyze and report on the effectiveness of marketing channels, and determine which efforts to scale or refine. Quickly move from strategic to tactical, utilizing experience with modern Martech stack to amplify Somnoware’s marketing efforts. • Enterprise Marketer: Leverage experience in the sleep and respiratory industry to target decision-makers.• Campaign Strategist: Create and execute multi-channel marketing campaigns that reach Somnoware’s target customer with positioning that cuts through the noise and spurs growth.

Led SOTA Imaging’s marketing efforts to bounce back from the COVID pandemic and end the year with record-setting revenue. Created SOTA's online store, establishing new direct sales channel. Launched three new products including SOTA’s cloud-based dental imaging software, which paved the way for a subscription business model.• Strategy: Created and executed marketing strategy that aligned with revenue goals.• Data: Defined key sales metrics and created dashboards, initiating data-driven company culture.• Team: Built and coached marketing team. Provided direction for sales team.• Partnerships: Nurtured strategic partnerships to grow distributor network.• SEO/SEM: Optimized online demand generation using leading-edge tools.• Campaigns: Oversaw product launches, lead generation, and brand awareness.

Leverage infrastructure, tools, and processes to fight inefficiency and increase productivity at West Coast University (WCU).• Built Tech Stack: Defined how WCU built and structured marketing automation platform, including Salesforce Marketing Cloud implementation - Automation Studio, Journey Builder, Email Studio, and Audience Builder. • Optimization: Partnered with marketing operations team to ensure the infrastructure, systems, data, and processes are optimized and set up for scale.• Processes: Served as a process and system adoption agent by setting policies, processes, and naming conventions to scale MarTech enablement. • IP Warming: Warmed multiple IPs securing domain reputation for successful deployment of mass email campaigns. • Campaigns: Built email templates and deployed mass email and text message campaigns.

Responsible for marketing strategy and campaigns for SOTA Imaging. • Team: Managed agencies and freelancers.• Content: Created content for buyer personas and key accounts. • Campaigns: Created digital campaigns that increase leads and drive revenue.• Events: Managed branding, promotions, and lead generation at trade shows.

Assigned, wrote, and edited articles for ETF Trends. ETF Trends is a leading source in exchange traded fund (ETF) news, tips, webcasts, and finance strategy.• Content: Created content that drives website traffic.• Optimization: Collaborated with marketing team to drive conversions. • Research: Analyzed market trends.

I oversaw NEOGOV’s entire marketing strategy, ensuring continuous growth. NEOGOV is a data-driven organization, providing solutions to HR professionals that help them optimize operations. • Operations: Built tech stack, adding new systems including HubSpot.• Data: Created KPI reports using Salesforce, Google Analytics, HubSpot, and Excel.• Growth: Managed all digital channels, generating in $1.5M+ in new revenue in 2018.• SEO: Led SEO strategy, achieving #1 search ranks for targeted keywords.• Content: Managed bloggers; created emails, case studies, videos, presentations & webinars.• SEM: Managed ad campaigns for Google Ads, Facebook, LinkedIn, and Twitter. • Events: Managed NEOGOV Annual Conference registration. Grew attendance by 110%. • Team: Managed team, freelancers, partnerships, and vendor relationships.

I was the marketing mind behind the launch of HR Cloud, a cloud-based onboarding solution. I led the company’s branding and marketing strategy with a plan that helped them win their initial strategic accounts and position them for growth. • Strategy: Sourced first major clients through comprehensive digital plan. • Branding: Created HR Cloud brand, including website and trade show booth. • Operations: Built entire tech stack, adding new systems. • Social: Managed social media accounts. • Content: Created all collateral to drive sales. • Events: Managed trade shows and events.

Directed editorial content and production process for Sleep Review, a B2B online and print publication that reaches 37,000 sleep medicine professionals. • Growth: Oversaw editorial strategy, establishing Sleep Review as the #1 industry brand. • Digital: Implemented digital first strategy, overseeing site redesign and creation of digital offerings. • Content: Wrote and/or assigned all content for digital products and print publication. • Team: Managed team, freelancers, and editorial advisory board. • Partnerships: Established partnerships with key associations.

Analyzed markets and wrote print news sections for three leading trade publications for healthcare professionals. • Content: Wrote articles for digital and print platforms. • Events: Represented organization at trade shows.• Research: Conducted original research and created data-driven reports.

Wrote advertising copy, analyzed market trends, and researched advertising responsiveness.

Responsible for editorial production process of two local publications and public relations efforts for agency clients. • Content: Wrote pitch letters, press releases, and articles.• Media: Participated in development of proposals and public relations campaigns.

Wrote news articles and assisted in formulating and assigning all news stories.