Frank Huang Email & Phone Number

California, United States

Global business operations planning

San Jose, California, United States

Develop, support and execute Go-To-Market strategy for NIO charging portfolio in the U.S.

Led a competitive risk assessment for Klearly’s leadership team & presented recommendations to refine their operations, reduce risk, boost ROI & identify solutions to attract more B2B clients like Marketo & Salesforce.Identified customer profiles by accessing and sorting data from customers at different integration stages.Developed the GMT strategy by refining Klearly’s value proposition and reviewing its current strategy initiatives’ viability.

Conducted China Business Innovation & Autonomous Driving Legislation research that was used in reports on the BCG Henderson Institute.

Launched Hanguang Education in Ohio for the first time ever by creating Go-To-Market launch toolkit and creative materials.Managed a $40K budget & team of 20, defined GTM strategy / messaging / positioning, led all digital advertising campaigns, owned pricing & forecasting & monitored performance & ROI, successfully growing the business by 200% YoY while saving $15K / year.

Planned & executed various market research projects at Hasbro, from implementing +1K surveys to better understand consumer behavior regarding new products by using Tableau to presenting keyword & social media best practices & insights to senior leadership.Managed Hasbro's social media account by crafting engaging articles and designing posters to promote new product launches. Additionally, took charge of directing and producing videos highlighting the features of the latest toys reaching 20K followers.

Conducted GTM planning at NBC to localize the “KouKou” brand for the Chinese Market and ensure marketing execution (creative, channels, partners, messaging) is aligned with strategic/financial goals, presented findings to leadership that drove a successful launch.Assisted the Digital Content department in understanding the characteristics of popular streaming programs in China. The department leveraged the research findings to strategically select key film and television productions for licensing to other streaming platforms in the upcoming quarter.

Master'S Degree, Business Administration And Management, General

Business/Commerce, General

Bachelor'S Degree, New Media And Technology, Magna Cum Laude