Content Director | Senior Content And Communications Leader, Consultant
Freelance
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Franki Hobson Email & Phone Number
Content Director | Senior Content and Communications Leader, Consultant
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Freelance
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Role
Content Director | Senior Content and Communications Leader, Consultant
Location
Greater Sydney Area, Australia, Australia
Who is Franki Hobson? Overview
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Franki Hobson is listed as Content Director | Senior Content and Communications Leader, Consultant at Freelance, based in Greater Sydney Area, Australia, Australia. AeroLeads shows a matched LinkedIn profile for Franki Hobson.
Franki Hobson previously worked as Head of Commercial Content - Digital & Social at Are Media Pty Ltd and Commercial Content Editor at Nine. Franki Hobson holds Bachelor Of Arts - Communications Major, Communication And Media Studies from Monash University.
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Freelance
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Profile bio
About Franki Hobson
As a highly experienced and dynamic leader of commercial and editorial content, I have a proven track record of influencing and leading all aspects of publishing and content including social and digital media, marketing, and print deliverables while working for some of Australia’s most prominent media organisations. Over a career spanning more than 20 years, I have consistently delivered content campaigns that resonate with audiences whilst achieving key objectives, notable YoY growth and successful pitch conversion across a portfolio of category-leading brands and clients, including fashion, beauty, homes, finance, tourism, FMCG, parenting, health and lifestyle. A champion of people management, I am passionate about nurturing talent and building high-quality teams and curating durable and trusted relationships with internal and external stakeholders using a responsive and solutions-focussed approach. Tech savvy and perpetually curious, I strive to always have my finger on the pulse of current trends. I enjoy challenging and highly creative roles where I can play a key strategic and supportive role to deliver high quality, authentic and purposeful content.
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10 roles
Franki Hobson work experience
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Head Of Commercial Content - Digital & Social
Current- I head the Commercial Content Team and lead the digital and social commercial content strategy, creation and delivery across a vast portfolio of 12-plus leading Australian premium, mass and specialist brands with a.
- Consistently led growth YoY (2021-2024).
- 20/21: 46% YoY social media revenue; 82% YoY digital media revenue.
- Responded to competitive pitches from $5k to $2 million.
- Achieved 80%-win conversation rate on pitch response and reduced CPC by 10% YoY.
- Co-revised Are Media social and digital product suite market offering and prices to ensure competitive in-market.
Mar 2021 - Present
Commercial Content Editor
Working as a contractor within the Powered Studios NINE Commercial team, I was responsible for developing ideation and content plans to meet clients’ business objectives and audience engagement ROI. Simultaneously, I completed commercial content editor duties across multiple category-leader websites including editing, commissioning, writing, project.
Jun 2019 - Mar 2021
Commercial Content Editor
- My remit as Digital Commercial Content Editor across all Pacific Publications (now amalgamated with Are Media) included content strategy; ideation; copywriting; implementation of workflow processes; photo.
- Conceptualised and wrote: the Wear White Again Campaign, the No.1 article on NewIdea.com.au for seven weeks; Home Beautiful that achieved 17k page views in one… Show more My remit as Digital Commercial Content Editor.
- Conceptualised and wrote: the Wear White Again Campaign, the No.1 article on NewIdea.com.au for seven weeks; Home Beautiful that achieved 17k page views in one week. Show less
Mar 2018 - Jun 2019
Commercial + Editorial Content Writer - Freelance
- Freelance journalist and commercial content: conceptualisation and content creation across Fairfax online brands including:
- smh.com.au, theage.com.au, brisbanetimes.com.au, essentialbaby.com.au, executivestyle.com.au, traveller.com.au, and goodfood.com.au. Clients included:
- The Athletes Foot, Apply Direct, Urban Purveyor Group, ING Direct, SMEG, NSW Govt Health, Kingsford Charcoal, Charles Sturt University, Castello Blue, Hawaiian Tourism, NSW Transport, Massey… Show more Freelance.
- The Athletes Foot, Apply Direct, Urban Purveyor Group, ING Direct, SMEG, NSW Govt Health, Kingsford Charcoal, Charles Sturt University, Castello Blue, Hawaiian Tourism, NSW Transport, Massey University, Youfoodz, RMIT.
Feb 2016 - Aug 2018
Women'S Lifestyle Director -The Carousel
- I was responsible for content strategy across Parenting and Bridal verticals; SEO, copywriting, interviews, commissioning; editing stories across women’s lifestyle; and collaborating closely with the Publisher to.
- Managing Editor of The Paleo Way digital magazine; responding to creative briefs for a… Show more I was responsible for content strategy across Parenting and Bridal verticals; SEO, copywriting, interviews.
- Managing Editor of The Paleo Way digital magazine; responding to creative briefs for a range of clients including Disney, Neutrogena, Buckle Me Up, Doltone House, Mortein, Priceline, Holden, P&O, Mirvac, Simmonds Homes.
Oct 2013 - Feb 2016
Magazine Editor: Cosmopolitan Bride; Cosmo Pregnancy; Cosmo Health; Cosmo Hair & Beauty
Oct 2004 - Aug 2013
Editorial Director, Dolly Magazine
Oct 2007 - Oct 2008
Deputy Editor, Dolly Magazine
Apr 2004 - Oct 2004
Features Director
Mar 2002 - Apr 2004
2 education records
Franki Hobson education
Bachelor Of Arts - Communications Major, Communication And Media Studies
Advanced Professional Writing, Journalism
FAQ
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What company does Franki Hobson work for?
Franki Hobson works for Freelance.
What is Franki Hobson's role at Freelance?
Franki Hobson is listed as Content Director | Senior Content and Communications Leader, Consultant at Freelance.
Where is Franki Hobson based?
Franki Hobson is based in Greater Sydney Area, Australia, Australia while working with Freelance.
What companies has Franki Hobson worked for?
Franki Hobson has worked for Freelance, Are Media Pty Ltd, Nine, Pacific Magazines, and Fairfax Media.
How can I contact Franki Hobson?
You can use AeroLeads to view verified contact signals for Franki Hobson at Freelance, including work email, phone, and LinkedIn data when available.
What schools did Franki Hobson attend?
Franki Hobson holds Bachelor Of Arts - Communications Major, Communication And Media Studies from Monash University.
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