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Frankie Li is listed as Global Marketing VP, with solid experience to define business strategy and win market shares. Strategic, adaptable, result and people oriented. at Lee Kum Kee International Holdings Ltd, based in Hong Kong Sar, United States. AeroLeads shows a matched LinkedIn profile for Frankie Li.
Frankie Li previously worked as Global Marketing VP, Category and Digital at Lee Kum Kee International Holdings Ltd and Career Coach at Hku Business School — Masters. Frankie Li holds Bachelor Of Business Administration - Bba from The Chinese University Of Hong Kong.
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Seasoned Brand Marketing and Business Leader with solid experience in global companies including Procter & Gamble, Disney and Reckitt Benckiser. Currently leading Category Strategy and eCommerce in Lee Kum Kee International as Global Vice President. Brand Marketing - achieved strong sales and market share growth via product innovation, multi-channel strategy and award-winning brand campaigns in multiple categories. Digital, eCommerce & Omni-channel - proven success in revamping digital content operation model and eCommerce strategic framework to grow conversion and traffic across eCommerce platforms including Marketplace and DTC (Direct-to-consumer). Skills :Marketing Strategy | Digital & eCommerce Content Creation | Omnichannel Strategy | Leadership | Coaching | People Management | Consumer Insights | Product Innovation | P&L Ownership | Campaign Management
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Tai Po, Hk
Global Category and Digital lead to transform Lee Kum Kee International’s business model in the sauce & condiment category. Lead the development of Global category strategy and innovation. Build capabilities and infrastructures to digitise company’s marketing operation.
As the career coach for Master students from Hong Kong University Business school, I tailor the topics to meet students' career needs. Some of the most popular topics include: Career Direction & Interests, CV Review / Mock Interview, Industry Trends, Personal Branding, etc.
Slough, Berkshire, Gb
Marketing lead to transform Reckitt’s Health portfolio to win in eCommerce via developing new innovations in product, content and channel strategies.
Slough, Berkshire, Gb
Led the Marketing team in Greater China region to achieve market share growth via brand marketing, digital campaign, HCP marketing and CRM programme. Full P&L accountability of all business units including brands like Dettol, Durex, Mead Johnson, Strepsils, Gaviscon, etc.
Slough, Berkshire, Gb
Managed the portfolio P&L of multiple brands in Healthcare and OTC Pharmaceutical categories. Developed digital and brand campaigns with agency partners.
Lantau Island, Hk
Formulated marketing communication strategies and priorities to enhance brand image among Mainland Chinese consumers. Developed a 5-year plan with a solid strategy to deliver profit commitment. Led online agency to develop and execute quarterly communication plan to drive visitation.
Cincinnati, Ohio, Us
Developed brand and product strategy for P&G’s Haircare brands to renew brand’s equity and product portfolio. Developed brand’s sales & promotions program via partnering with different regions’ sales team.
Cincinnati, Ohio, Us
Managed integration of Gillette marketing organization after P&G acquired Gillette business. Developed and implemented all aspects of marketing ATL campaigns and instore program.
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Frankie Li works for Lee Kum Kee International Holdings Ltd.
Frankie Li is listed as Global Marketing VP, with solid experience to define business strategy and win market shares. Strategic, adaptable, result and people oriented. at Lee Kum Kee International Holdings Ltd.
Frankie Li is based in Hong Kong Sar, United States while working with Lee Kum Kee International Holdings Ltd.
Frankie Li has worked for Lee Kum Kee International Holdings Ltd, Hku Business School — Masters, Reckitt, Hong Kong Disneyland, and Procter & Gamble.
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Frankie Li holds Bachelor Of Business Administration - Bba from The Chinese University Of Hong Kong.
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