Frankie Li

Frankie Li Email and Phone Number

Global Marketing VP, with solid experience to define business strategy and win market shares. Strategic, adaptable, result and people oriented. @ Lee Kum Kee International Holdings Ltd
Frankie Li's Location
Hong Kong SAR, United States
About Frankie Li

Seasoned Brand Marketing and Business Leader with solid experience in global companies including Procter & Gamble, Disney and Reckitt Benckiser. Currently leading Category Strategy and eCommerce in Lee Kum Kee International as Global Vice President. Brand Marketing - achieved strong sales and market share growth via product innovation, multi-channel strategy and award-winning brand campaigns in multiple categories. Digital, eCommerce & Omni-channel - proven success in revamping digital content operation model and eCommerce strategic framework to grow conversion and traffic across eCommerce platforms including Marketplace and DTC (Direct-to-consumer). Skills :Marketing Strategy | Digital & eCommerce Content Creation | Omnichannel Strategy | Leadership | Coaching | People Management | Consumer Insights | Product Innovation | P&L Ownership | Campaign Management

Frankie Li's Current Company Details
Lee Kum Kee International Holdings Ltd

Lee Kum Kee International Holdings Ltd

View
Global Marketing VP, with solid experience to define business strategy and win market shares. Strategic, adaptable, result and people oriented.
Frankie Li Work Experience Details
  • Lee Kum Kee International Holdings Ltd
    Global Marketing Vp, Category And Digital
    Lee Kum Kee International Holdings Ltd Feb 2023 - Present
    Tai Po, Hk
    Global Category and Digital lead to transform Lee Kum Kee International’s business model in the sauce & condiment category. Lead the development of Global category strategy and innovation. Build capabilities and infrastructures to digitise company’s marketing operation.
    View
  • Hku Business School — Masters
    Career Coach
    Hku Business School — Masters Oct 2023 - Present
    As the career coach for Master students from Hong Kong University Business school, I tailor the topics to meet students' career needs. Some of the most popular topics include: Career Direction & Interests, CV Review / Mock Interview, Industry Trends, Personal Branding, etc.
    View
  • Reckitt
    Global Ecommerce Innovation Marketing Director
    Reckitt Nov 2020 - Jan 2023
    Slough, Berkshire, Gb
    Marketing lead to transform Reckitt’s Health portfolio to win in eCommerce via developing new innovations in product, content and channel strategies.
    View
  • Reckitt
    Regional Marketing Director
    Reckitt Aug 2015 - Oct 2020
    Slough, Berkshire, Gb
    Led the Marketing team in Greater China region to achieve market share growth via brand marketing, digital campaign, HCP marketing and CRM programme. Full P&L accountability of all business units including brands like Dettol, Durex, Mead Johnson, Strepsils, Gaviscon, etc.
    View
  • Reckitt
    Marketing Manager
    Reckitt May 2011 - Jul 2015
    Slough, Berkshire, Gb
    Managed the portfolio P&L of multiple brands in Healthcare and OTC Pharmaceutical categories. Developed digital and brand campaigns with agency partners.
    View
  • Hong Kong Disneyland
    Manager, Marketing (China Business)
    Hong Kong Disneyland Sep 2009 - Apr 2011
    Lantau Island, Hk
    Formulated marketing communication strategies and priorities to enhance brand image among Mainland Chinese consumers. Developed a 5-year plan with a solid strategy to deliver profit commitment. Led online agency to develop and execute quarterly communication plan to drive visitation.
    View
  • Procter & Gamble
    Regional Brand Manager
    Procter & Gamble Jun 2007 - Sep 2009
    Cincinnati, Ohio, Us
    Developed brand and product strategy for P&G’s Haircare brands to renew brand’s equity and product portfolio. Developed brand’s sales & promotions program via partnering with different regions’ sales team.
    View
  • Procter & Gamble
    Assistant Brand Manager
    Procter & Gamble Mar 2004 - Jun 2007
    Cincinnati, Ohio, Us
    Managed integration of Gillette marketing organization after P&G acquired Gillette business. Developed and implemented all aspects of marketing ATL campaigns and instore program.
    View
  • L'Oréal
    Management Trainee
    L'Oréal Nov 2003 - Feb 2004
    Paris, Fr
    View

Frankie Li Education Details

  • The Chinese University Of Hong Kong
    The Chinese University Of Hong Kong
    Bachelor Of Business Administration - Bba
  • University Of Massachusetts Amherst
    University Of Massachusetts Amherst
    International Studies

Frequently Asked Questions about Frankie Li

What company does Frankie Li work for?

Frankie Li works for Lee Kum Kee International Holdings Ltd

What is Frankie Li's role at the current company?

Frankie Li's current role is Global Marketing VP, with solid experience to define business strategy and win market shares. Strategic, adaptable, result and people oriented..

What schools did Frankie Li attend?

Frankie Li attended The Chinese University Of Hong Kong, University Of Massachusetts Amherst.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.