Consulted with customers and created specialized diets for dogs and cats, created seasonal displays to highlight product, and educated customers about different feeding and recreation options.

Influence & Co. helps its clients share their expertise with the people who matter most: those who can benefit from their knowledge. Influence & Co. is a content marketing company that blends strategy and storytelling to help clients educate customers, address pain points, and influence their industries. Working with everyone from startups to Fortune 500 companies — in industries ranging from data security to marketing to winemaking — Influence & Co. is an energetic and fast-growing company located in Columbia, Mo.; St. Louis; and Kansas City, Mo.

Planned strategy and promotion of a crowdfunding campaign to raise $35,000, conducted primary and secondary research to determine campaign direction and participated in the pitch to the client.

Contacted potential and current clients to promote company services, tailored outreach to their needs, designed marketing materials using Adobe programs and helped create brand standards, organized and scripted webinars to inform West Virginia’s newspaper publishers of the company’s services and mission.

Developed and maintained relationships with publishers of over 500 publications, wrote scripts and trained new employees in standard operating procedures, organized and compiled data using Microsoft Excel.

Created promotional flyers for the Masters program using Canva, compiled a list of all alumni, and utilized Mailchimp to design and distribute a promotional email campaign.

Created and shared content and marketing materials in Spanish communicating the mission, daily activities, and personality of the organization with the community through Facebook, Twitter, Instagram, email and their website.

Coordinated mass mailings, reorganized the filing system, designed promotional materials, and prepared themed activities.

Greeted customers, trained over 30 new employees, processed purchases,exchanges, and returns, and served customers during high volume shoppingtimes such as holidays.