Frankie Smith

Frankie Smith Email and Phone Number

Marketing Professional @
Frankie Smith's Location
Lady Lake, Florida, United States, United States
Frankie Smith's Contact Details
About Frankie Smith

Marketing professional with more than fifteen years of marketing and project management experience in startup divisions with Fortune 50 corporations and small start up companies. Offers strengths in strategic marketing planning and program development/execution combined with exceptional cross-functional relationship building skills. Skill set includes: Aggressively launching marketing initiatives that improve lead generation and revenues. Global experience Providing comprehensive support to field sales staff that impacts the bottom-line and increases ROI. Developing eBusiness strategies and implementing Web-enabled programs. Spearheading production of large scale, state-of-the-art sales & marketing events. Building and motivating teams to top performance and developing collaborative working relationships with other managers to exceed sales and management goals.Specialties: Developed advanced technology related marketing programs for all Cisco Channel & Service Provider partners. In addition, responsible for supporting the “incumbents” to assist them in understanding all Cisco program offerings they can leverage to drive business and increase “wallet” share. Responsible for supporting Channel Partners in marketing with Cisco and driving pipeline.

Frankie Smith's Current Company Details
AbdA Systems

Abda Systems

Marketing Professional
Frankie Smith Work Experience Details
  • Abda Systems
    Vice President Of Marketing
    Abda Systems Feb 2017 - Present
    Florida
  • Channel Impact
    Marketing Consultant
    Channel Impact Aug 2013 - Present
    Florida
    Independent consultant providing marketing and project management expertise to assist Cisco Systems in increasing brand awareness and creation of marketing programs that emphasize return on investment. Managed several key projects to develop strategies and plans for improvement and execution which included * Partner Master Program* Cisco Partner Marketing Professional Certification * Lead generation program titled GO! Beyond. * Supported Cisco’s top four National Video Partners by providing marketing funds and consulting on strategy and execution plans for lead generation programs.
  • Lightspeed Marketing Communications
    Marketing Consultant
    Lightspeed Marketing Communications 2009 - Aug 2013
    Manage marketing programs that drive Cisco and Channel Partner pipeline, improve profitability and foster mutual success. Specifically designed for growth and opportunity generation. Architecture-driven demand generation programs that offers a framework for closed-loop execution, metrics, and incentives.
  • Cisco Systems
    Channel Marketing Development Manager
    Cisco Systems Oct 2004 - Sep 2009
    Build relationships with high impact Channel Partners to fund and provide individual one-on-one marketing consulting. Through individual marketing plans with Cisco, work with the partners to build pipeline and exceptional ROI.
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  • Cisco Systems
    Northeast Area Field Marketing Manager
    Cisco Systems Jan 2003 - Oct 2004
    Work closely with the field sales managers and executives to develop and implement marketing programs with associated metrics to determine ROI. Prepare strategic and tactical marketing plans by regions within the Northeast Area.
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  • Juniper Networks (Unisphere Networks)
    Marketing Communications Director
    Juniper Networks (Unisphere Networks) 2001 - 2003
    Unisphere Networks acquisition by Juniper Networks. At Unisphere Networks managed a team responsible for the web content, messaging, branding initiative, trade shows/events and all corporate collateral. Launched worldwide branding initiative to raise awareness of the Unisphere Networks brand to drive consideration and sales, clearly differentiate Unisphere Networks from its competition, and set and deliver a clear marketing and communication strategy. Through the branding initiative implemented a collateral strategy to reflect new branding and ensured adherence to a process for development
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  • Lucent Technologies (Avaya)
    Director Of Field Marketing
    Lucent Technologies (Avaya) 1998 - 2001
    Managed and administered a $5.3M budget within the new Enterprise Sales Network Group. Managed the start of Field Marketing organization with a staff of six. Worked closely with the field sales managers and key personnel to develop and implement marketing programs with associated metrics to determine ROI. Developed the strategic and tactical marketing plans and executed on the plans. Staff grew from six to twenty-two as AVAYA communications spun off from Lucent Technologies.
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  • Digital Equipment Corporation (Dec)
    Program Manager, Consulting Development Manager, Trade Show/Marketing Services Manager
    Digital Equipment Corporation (Dec) 1988 - 1998
    Massachusetts
    Program Manager/Training Consultant - Launched a start up division to develop and deliver Digital's first comprehensive project management training with PMI certification .Managed course designers to ensure accurate, consistent and professional deliverables.Consulting Development Manager - Established Digital’s first worldwide consulting skills assessment program to enable the regions and functional businesses to identify and develop competencies based on business needs. Developed marketing programs that were localized internationally, minimizing time-to-implement. Manager Trade Shows/Marketing Services, Senior Marketing Communications Specialist - Managed on time and within budget, the implementation of all major networking trade shows for the Network Group. Managed a staff of three direct reports and directed many dotted line reports. Led team in messaging and collateral development.

Frankie Smith Skills

Demand Generation Multi Channel Marketing Lead Generation Marketing Strategy Strategic Partnerships Sales Enablement Start Ups Program Management Field Marketing Channel Partners Marketing Management Product Marketing Go To Market Strategy Market Planning Channel Sales Affiliate Marketing Email Marketing Project Management Marketing Communications Segmentation

Frankie Smith Education Details

Frequently Asked Questions about Frankie Smith

What company does Frankie Smith work for?

Frankie Smith works for Abda Systems

What is Frankie Smith's role at the current company?

Frankie Smith's current role is Marketing Professional.

What is Frankie Smith's email address?

Frankie Smith's email address is cs****@****hoo.com

What is Frankie Smith's direct phone number?

Frankie Smith's direct phone number is +135275*****

What schools did Frankie Smith attend?

Frankie Smith attended University Of New Hampshire, Garden City High School, Garden City, Ks.

What are some of Frankie Smith's interests?

Frankie Smith has interest in Football, Aerobics, Exercise, Sweepstakes, Home Improvement, Reading, Gourmet Cooking, Sports, Watching Basketball, Golf.

What skills is Frankie Smith known for?

Frankie Smith has skills like Demand Generation, Multi Channel Marketing, Lead Generation, Marketing Strategy, Strategic Partnerships, Sales Enablement, Start Ups, Program Management, Field Marketing, Channel Partners, Marketing, Management.

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